Companies are strategically choosing gifts that align with their values and resonate with their audience, ensuring each gesture leaves a lasting impression
Author: Mansi Jaswal
Meesho joins Paytm’s soundbox ad network for consumer engagement
Paytm soundbox ads can be customized for different geographies and support 11 languages, including English, Hindi, Kannada, Telugu, Tamil, Malayalam, Punjabi, Marathi, Gujarati, Bengali, and Odia
Q-comm brewing: Tata Group brands gear up to strengthen BigBasket’s BB Now
Notably, BigBasket partnered with Tata-owned jewellery brand Tanishq during Akshaya Tritiya this year. And, this month, the salt-to-software conglomerate’s coffee chain Tata Starbucks launched a pilot direct delivery via its mobile application
Ola media account pitched: Excl | Banks lost the service plot? | Media accounts up for grabs
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
DB Corp reports 2% revenue growth in H1 FY25, digital user base soars to 19.5 million
DB Corp Limited posted advertisement revenue CAGR growth of 20 percent since FY2021. The revenue increased from Rs 1008 crore in fiscal year 2021 to Rs 1,752 crore in FY24
Back to traditions: Dry fruit, the evergreen choice for gifting in festive seasons
Vimmi Sud, Director at VS Dryfruit Mart told Storyboard18 told Storyboard18 that corporates also prefer gifting products that are both healthy and wholesome. She added that companies look at options like mithai (sweets) and chocolates but eventually land on tried, tested and traditional options for gifting
Govt advocates for gamification in school curriculum to boost learning
‘Gamification can revolutionize traditional learning methods by making education much more attractive for students, making complex subjects more accessible and engaging for students and encouraging critical thinking,’ Union Minister of State for Education Sukanta Majumdar said
Elon Musk drops Unilever from X’s antitrust lawsuit, reaches agreement on brand safety
A lawsuit accused the World Federation of Advertisers and group members Unilever, CVS Health, and Dansih renewable energy firm Orsted of conspiring to withhold ‘billions of dollars in advertising revenue’ from X
Servify grows revenue by 23.6% in FY24, slashes losses by 59%
Servify’s income from mobile handsets and spare parts grew by 66 percent, reaching Rs 91 crore, during the same period
Kuku FM doubles revenue in FY24, marketing costs remain high
Kuku FM has reportedly allocated over 50 percent of its total cash burn to advertising and marketing which stood at Rs 102 crore in FY24– an 8.5 percent rise from FY23