Aditya Birla Group adds nostalgic twist to environmental awareness with the #JoJodeWohiSamajhdaar campaign

The film weaves the narrative into a poem that says how the formula of reuse, reduce, recycle, and restore is what will lead us to a greener tomorrow. And the one who embraces that is "samajhdaar" (wise).

Aditya Birla Group has launched an awareness campaign called, “JoJodeWohiSamajhdaar” in which it delivered the message of reuse, reduce, recycle, and restore.