Mansi Jaswal – Page 32

Meesho joins Paytm’s soundbox ad network for consumer engagement

Paytm Payments Services CEO resigns

Paytm soundbox ads can be customized for different geographies and support 11 languages, including English, Hindi, Kannada, Telugu, Tamil, Malayalam, Punjabi, Marathi, Gujarati, Bengali, and Odia

Q-comm brewing: Tata Group brands gear up to strengthen BigBasket’s BB Now

Despite collaborating with a plethora of brands, BigBasket's 10-minute delivery service, BB Now, has trailed behind.

Notably, BigBasket partnered with Tata-owned jewellery brand Tanishq during Akshaya Tritiya this year. And, this month, the salt-to-software conglomerate’s coffee chain Tata Starbucks launched a pilot direct delivery via its mobile application

Ola media account pitched: Excl | Banks lost the service plot? | Media accounts up for grabs

The CCPA’s notice, issued in response to allegations of service deficiencies and potential consumer rights violations, followed a flood of complaints on the National Consumer Helpline related to service delays and refund issues.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

DB Corp reports 2% revenue growth in H1 FY25, digital user base soars to 19.5 million

DB Corp's ad revenue grew by 1 percent to Rs 829 crore in 1H FY25 .(Representational image via Unsplash)

DB Corp Limited posted advertisement revenue CAGR growth of 20 percent since FY2021. The revenue increased from Rs 1008 crore in fiscal year 2021 to Rs 1,752 crore in FY24

Back to traditions: Dry fruit, the evergreen choice for gifting in festive seasons

Vimmi Sud, Director at VSD Foods Private Limited

Vimmi Sud, Director at VS Dryfruit Mart told Storyboard18 told Storyboard18 that corporates also prefer gifting products that are both healthy and wholesome. She added that companies look at options like mithai (sweets) and chocolates but eventually land on tried, tested and traditional options for gifting

Govt advocates for gamification in school curriculum to boost learning

Union Minister of State for Education Sukanta Majumdar

‘Gamification can revolutionize traditional learning methods by making education much more attractive for students, making complex subjects more accessible and engaging for students and encouraging critical thinking,’ Union Minister of State for Education Sukanta Majumdar said

Elon Musk drops Unilever from X’s antitrust lawsuit, reaches agreement on brand safety

In April, Unilever announced scaling back environmental and social pledges.

A lawsuit accused the World Federation of Advertisers and group members Unilever, CVS Health, and Dansih renewable energy firm Orsted of conspiring to withhold ‘billions of dollars in advertising revenue’ from X

Servify grows revenue by 23.6% in FY24, slashes losses by 59%

Servify's operation grew to Rs 755 crore in FY24

Servify’s income from mobile handsets and spare parts grew by 66 percent, reaching Rs 91 crore, during the same period

Kuku FM doubles revenue in FY24, marketing costs remain high

Kuku FM reported Rs 88 crore of revenue in FY24

Kuku FM has reportedly allocated over 50 percent of its total cash burn to advertising and marketing which stood at Rs 102 crore in FY24– an 8.5 percent rise from FY23

Hyundai Motor India increases ad budget as IPO nears, eyes trusted brand positioning

Hyundai Motor sold 186,408 units of passenger vehicles between October and December 2024

According to the Draft Red Herring Prospectus (DRHP), submitted to the Securities and Exchange Board of India (Sebi) in June this year, Hyundai Motors has spent Rs 677 crore on advertisement and sales promotion on a standalone basis in fiscal year 2023 (FY23)