Booking.com expands to become a ‘One-Stop Shop’ for travellers; Targets Gen Z, AI integration

Booking.com has witnessed a favorable repeat direct booking behavior from consumers using mobile apps compared to direct bookings on desktop or mobile in the first quarter of 2024 (Image: unsplash)

Booking.com’s first-quarter revenue grew by 17 percent to $4.4 billion, and adjusted EBITDA of about $900 million increased 53% year over year.

TV ad spends decline | Disney Star’s President steps down | Zomato, Paytm Q2 earnings

The study also reveals that overall attrition rates declined to 17.7 percent in 2024 from a high of 18.7 percent in 2023 and 21.4 percent in 2022, indicating the availability of a larger talent pool post the Great Resignation.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.