The tourism sector’s contribution to India’s GDP saw a spark rise from 1.50 percent during the Covid pandemic to 5 percent in FY 2022-2023.
Author: Mansi Jaswal
FMCG distributors demand govt action against unregulated quick commerce growth: Report
The All India Consumer Products Distributors Federation (AICPDF) noted that Q-commerce firms used 80 percent of the funds around customer acquisition strategies instead of creating cutting-edge innovations or sustainable growth models for the retail sector.
GenZ hinges on GenAI for decision-making, problem-solving, career growth: upGrad report
GenZ is demonstrating a strong affinity for GenAI, with 65 percent expressing excitement about its potential in the workplace
Broadcasting media and advertising salaries soar in October, digital marketing lags: Foundit
The broadcasting media and advertising remained competitive with salaries surging at Rs 35.3 LPA and Rs 31.6 LPA
Patanjali Ayurved’s advertising expenses up 9% to Rs 422 crore in FY24: Report
Patanjali Ayurved has reported a rise of 23.15 percent in its total income to Rs 9,335.32 crore in FY 2024
HeroMoto’s marketing push | TN to regulate RMG industry | CMOs from adland
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Flexibility, and career growth drive white-collar job market to 10% quarterly growth: Indeed
Indeed’s report mentioned that for job seekers, flexibility has become a non-negotiable factor when choosing new roles. Consequently, employers, eager to attract and retain top talent, are transforming traditional work models to meet these demands.
Consumers demand human-like AI interactions, trust AI agents with empathy: Report
Personal AI assistants, like Siri and Alexa, have also become integral to daily life, leading consumers to expect assistant-driven experiences in customer service
E-commerce, tech startups lead hiring sentiments for freshers: Report
Freshers hiring intent was lowest in Marketing and advertising industry during H2 2024 at nine percent, and in the media & entertainment sector, it was at 15 percent–3 percent down from H1 2024
India’s AI adoption rate surpasses global average, reveals survey
80 percent of Indian leaders use AI daily or several times a week, compared to 70 percent of employees, a study commissioned by Zoom has revealed