Author: Mansi Jaswal

Ad revenue revolution: Can q-comm challenge e-comm giants for advertising dominance?

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts. (Image: paolo-candelo via Unsplash)

As q-commerce firms like Zepto experience significant ad revenue growth, they are reshaping the advertising landscape, with Zepto projected to reach Rs 1,000 crore in ad revenue by 2025.

The tourism sector contributed 5% to India’s GDP in FY 23: Govt

The Ministry is encouraging state governments to adopt sustainable practices and integrate advanced technologies into their tourism projects.

The tourism sector’s contribution to India’s GDP saw a spark rise from 1.50 percent during the Covid pandemic to 5 percent in FY 2022-2023.

FMCG distributors demand govt action against unregulated quick commerce growth: Report

By prioritizing inclusive development—supporting disadvantaged groups, youth, farmers, and women—the budget strengthens purchasing power, further stimulating market demand. Additionally, initiatives aimed at boosting farm productivity, manufacturing, and exports—such as a national mission for high-yield crops and subsidized credit for farmers—will fortify supply chains and optimize input costs, ensuring long-term sectoral growth.

The All India Consumer Products Distributors Federation (AICPDF) noted that Q-commerce firms used 80 percent of the funds around customer acquisition strategies instead of creating cutting-edge innovations or sustainable growth models for the retail sector.