Viacom18 Consumer Products has planned an extensive marketing campaign spanning TV, retail, and digital activations for the SpongeBob SquarePants fandom
Author: Mansi Jaswal
Sushant Sreeram quits Prime Video, likely to join JioCinema
Sushant Sreeram joined Prime Video in 2018 as Head of Customer and Brand Marketing. He was promoted to Director of Marketing in October 2020
Go Fashion (India) plans to open around 130 new stores every year; Dubai store on the cards by 2024-end
Go Fashion (India) Ltd opened 20 Exclusive Brand Outlets (EBOs) on a net basis in Q1 FY 2025.
OTT industry may add 2.80 lakh jobs in next 4 years as demand for VFX, animation surges: Report
Premium online video-on-demand is set to fuel 50% of new revenue growth of India’s total video market, the report said
YouTube reports a 13% surge YoY in ad revenue to $8.66 billion in Q2
YouTube reported a 13% Year-on-Year rise in its ad revenue in Q2 as compared to $7.66 billion in the same period in 2023
Union Budget 2024 announcements | TRAI must pivot to market-led regulation for broadcasting sector
Storyboard18’s FAST-FIVE bring you top five news updates from the world of advertising, marketing and business of brands.
Budget 2024: Govt to boost tourism, major focus on Bihar and Odisha
Budget 2024: FM Nirmala Sitharaman said the government will support the development of Nalanda as a tourist centre besides reviving Nalanda University.
Union budget 2024: FM Sitharaman announces three schemes to boost employment
Budget 2024: The Union government allocated Rs 1.48 lakh crore for employment, education, and skilling
Bengaluru emerges as country’s ‘talent positive’ location amidst job reservation bill fiasco
New Delhi is losing most of its talent to Bengaluru and Mumbai. On average 3,800 working professionals from Delhi moved to Bengaluru for jobs and 3,800 individuals moved to Mumbai in the past 12 months.
Costa Coffee named ‘Official Coffee Partner’ for Paris Olympics 2024
Paris Olympics 2024: With six kiosks and over 110 self-serve Pacto machines, 130 Costa Coffee team members from six countries will deliver the beverage experiences