Indrani Bose – Page 44

How search marketing can adapt in a data-conscious future?

By marrying the creativity and strategic thinking of traditional marketing with the power of data insights, marketers can craft effective campaigns that resonate with audiences while respecting their privacy, writes Prashant Puri, Co-Founder & CEO, AdLift.

Regulations like India’s Digital Personal Data Protection Act (DPDPA) of 2023 have prompted a collective rethinking of how data is collected and used, writes Prashant Puri, Co-Founder & CEO, AdLift.

Kantar’s Soumya Mohanty on adapting creative strategies for the digital landscape

Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar

Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar, shares how South India demands original ads and not recycled ones, importance of emotions in advertising, what brands can learn from Surf’s Daag Achhe Hai/Stains are Good and more.

The rise of the everyday influencer: How authenticity is winning over mass appeal

While micro-influencer marketing may face some hurdles, its peak in India might still be a few years away. The continuous expansion of digital connectivity and the increasing penetration of social media in tier 2 and tier 3 cities provide ample opportunities for growth, writes Vaibhav Gupta, Co-Founder and Chief Product Officer, KlugKlug.

The evolving consumer preferences towards authentic and relatable content suggest that micro-influencers will remain a valuable asset for brands, writes Vaibhav Gupta, Co-Founder and Chief Product Officer, KlugKlug.

India’s iGaming: Taxed to extinction, or a catalyst for change?

If the Supreme Court denies the requested relief, the consequences for the online gaming industry could be severe. The industry may be driven underground, with more businesses operating in gray areas, writes Aruna Sharma, Development Economist and retd Secretary GoI.

This tax is contentious because the total wagered amount includes both entry fees and prize money, which do not fit neatly into the definitions of goods and services, writes Aruna Sharma, Development Economist and retd Secretary GoI.

From fantasy to factual: Building trustworthy AI in a world of fabricated data

In finance, an AI model could mistakenly mark valid financial deals as fake, which would slow down operations and add extra problems that aren't necessary. On the contrary, it could fail to detect actual fraudulent activity, leading to significant financial losses, writes Prateek Sethi, founder of TRIP, a communication design house.

AI hallucinations often emerge as inaccurate forecasts, false positives, or false negatives, writes Prateek Sethi, founder of TRIP, a communication design house.

The crumbling cookie: Brands’ new playbook for winning hearts (and data)

Godrej Consumer Products Ltd (GCPL) is spending more on brands, automation, and SKU rationalization

The rise in identity theft, financial fraud, and hacking incidents highlights the urgent need for robust data protection measures, writes Chaitanya A C V, Director, Paid Social, GALE India.

Collective Artists Network acquires storytelling platform Terribly Tiny Tales

Recognizing the need for organic storytelling amidst the clutter of internet memes and GIFs, Gosalia launched TTT to bring meaningful and relatable content to digital audiences.(Representative Image: Cytonn Photography via Unsplash)

This acquisition aligns with Collective Artists Network’s vision to become the country’s leading new media company with its roots in popular culture and expanding its influence in the media industry.

The ROI of laughter: How memes drive marketing results

Captivating visuals and witty content gets shared widely at lightning speed across social media platforms, garnering massive reach and engagement organically at an exponential rate, all while saving significant marketing costs, writes Mehul Gupta is the Co-Founder & CEO of SoCheers.

Meme marketing allows brands to emphasise their awareness of pop-culture, positioning them as relevant and well-versed, which resonates well with the generation raised on the internet, writes Mehul Gupta, Co-Founder & CEO of SoCheers.

Market Research Society of India elects TAM’s Nitin Kamat as President

MRSI’s Managing Committee is represented by companies across research agencies, research users and service providers in the market research industry.

Puneet Avasthi and Shuvadip Banerjee were elected as Vice-Presidents, Anila Vinayak as the Secretary, and Parijat Chakraborty as the Treasurer for MRSI.