Indrani Bose – Page 44

Domestic travel to reach 19 billion lodging nights per year by 2030: McKinsey report

Tourism is a visible showcase, using creativity to help spark conversation around the dramatic changes on the ground and shatter prejudice. (Representative Image: Annie Spratt via Unsplash)

According to the report, India’s GDP growth of 6 percent year over year is bolstering a new generation of travelers, resulting in a projected annual growth in travel spending of roughly 9 percent per year.

Pond’s ropes in Kiara Advani as its latest brand ambassador

Kiara Advani will feature in Pond’s new TVC that is set to take over traditional and digital platforms across the country soon.

With Kiara Advani making a comeback as the face of the brand, Pond’s Skin Institute aims to strengthen its connection with audiences across Pond’s Skin Institute’s key North markets across the country.

Revolutionizing digital advertising: Embracing the future through programmatic strategies

According to Vishal Singh, country head, Xapads, Today, automation, AI, data analytics, and programmatic advertising have become the cornerstones of ad buying and selling that ensure increased returns.

A unified CTV platform is poised to be a game changer, allowing brands to manage media buying through a single interface, leading to precise targeting, flexibility, scalability and cost-effectiveness, writes Vishal Singh, Country Head – India, Xapads Media.

Thriwe launches end-to-end digital dining platform Thriwe Culinary

Dhruv Verma, Founder and CEO, Thriwe

While most dining platforms available today are direct-to-consumer and retail-focused, Thriwe Culinary focuses on enterprises and their consumers.

Agoda launches new campaign; ropes in Ayushmann Khurrana again

Ayushmann Khurrana, who recently traveled to New York City with Agoda, stated "Both in travel and in acting, I always look to push boundaries. I love that Agoda enabled me to do both. I received such a positive response to our first collaboration with the ‘See The World For Less’ campaign, and I’m very excited to share this new video with Indian audiences.”

It marks the third collaboration between Ayushmann and Agoda, after the ‘fridge magnets’ video and an AI campaign.

Regional audio content platform KukuFM unveils new animated character

The media planning and buying for the campaign is done by Madison Media Omega to drive awareness and develop deep engagement among Telugu listenes across the state.

This six-part ad film series created by Studio Eeksauru showcases the strategic positioning of the dynamic character, capturing the brand’s catchphrase, “Kya baat hai!”

Adani Sportsline’s Sanjay Adesara on how corporate backing can elevate both player and chess

Sanjay Adsera, Chief Business Officer, Adani Sportsline

Sanjay Adesara , Chief Business Officer, Adani Sportsline talks about factors causing the recent surge in interest and participation in chess, opportunities for corporate investment in chess and more.

Haier’s NS Satish: Innovation is about reshaping how people engage with technology

NS Satish, president, Haier Appliances India

For this week’s CXO Weekender, NS Satish, president, Haier Appliances India touches upon how the thrill of his work lies in its transformative potential for Haier’s customers, spending quality time with family, prioritizing physical and mental fitness and more.

9 in 10 from Indian LGBTQIA+ community prioritize savings over spending to secure their financial future

Concerns voiced by LGBTQIA+ respondents underscore their high awareness of financial vulnerabilities, particularly regarding rising medical expenses, mental health, and inflationary pressures. (Representative Image: Michał Franczak via Unsplash)

Under the vision of ‘One India-Protection for All’, the PAN-India survey includes the LGBTQIA+ community for the first time to understand their financial preparedness.

Noise expands to select Reliance Digital and Vijay Sales stores across 6 major cities

With 98.2% accuracy [validated by IIIT-Hyderabad and Olympics coaches] and a fighter jet grade titanium body, Luna Ring tracks over 70 body metrics, guiding the users towards their full potential with meaningful insights into their activity, readiness, and sleep.

This expansion will allow consumers to experience the premium design and advanced features of Luna Ring firsthand, thereby gaining a deeper understanding of how this innovative wearable can empower them to take control of their health and well-being.