Fabindia will use Unicommerce’s technology to seamlessly process orders from across online channels and physical stores.
Author: Indrani Bose
Zupee unveils ‘Sadiyon Se India Ka Apna Game’ campaign with Saif Ali Khan
The campaign features Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz, and Abhay Deol, with each celebrity embodying a different era, bringing alive the idea that Ludo is truly ‘Sadiyon Se India Ka Apna Game’.
Adobe announces growth in number of K-12 and higher education students and teachers worldwide
Adobe is empowering student expression and critical thinking skills with responsible generative AI designed to be safe for the classroom.
The science of connection: How emotional intelligence boosts brand performance
EQ is not merely about striking an emotional chord with customers or resolving pain points. Rather, it entails going much deeper to earn the trust and confidence of users at a subliminal level, writes Anirban Banerjee, Senior Vice President & SBU Head (batteries and flashlights), Eveready Industries India Ltd.
LinkedIn’s Top Voice – Badge of honour or mere hook?
Beyond the meticulously crafted profiles that populate LinkedIn feeds lies a simmering debate. The question at the heart of it all: is the Top Voice badge a true mark of distinction or simply a consolation prize in the ever-growing game of online influence?
Unlocking growth: The power of localized sports sponsorships in India
There is no better way to spread a narrative than through a sporting event., writes to Shubhangi Gupta, CMO and co-founder of SportVot.
Game over for profits? Industry unplugs concerns over GST
With the GST casting a shadow, the online gaming industry faces a tough choice: adapt and evolve their business models, or face a potential game over.
Justdial reveals 50 percent surge in fitness service providers listed on its platform post-pandemic
Non-metro cities, including Jaipur, Lucknow, Howrah, and Hooghly, witnessed an average growth of 78%, signifying a growing focus on fitness options in these previously underserved markets.
Razorpay launches MoneySaver Export Account for Indian freelancers
To address the growing concerns of Indian freelancers around payments, Razorpay enables them to now open a MoneySaver Export Account in any country of their choice, completely free of hidden charges.
Unlocking rural riches: How FMCG brands can win in the hinterlands
The Reserve Bank of India’s latest bulletin highlights a notable increase in rural spending, particularly in non-food items, indicating a change in personal spending habits that now favor rural areas, writes Amit Jain, National Sales Head, Godrej Consumer Products Limited.