Author: Indrani Bose

Dream11 launches ‘Yeh Sabka Dream Hai’ campaign for the T20 World Cup

The campaign captures the solidarity of the whole country in support of Team India and the collective hope and aspiration for a triumphant finish in the upcoming 2024 ICC Men's T20 World Cup.

The series of films highlights how a mother’s unique nurturing touch supports and elevates their children, represented by the Indian Cricket Team.

MSMEs to voice concerns with 100 parliamentarians on Digital Competition Bill

Emphasizing how the rapid evolution of technology and digital platforms has significantly transformed the business landscape, experts agreed that small enterprises collaborating with large established players create a more integrated and dynamic market ecosystem.(Representative Image: Markus Spiske via Unsplash)

Digital India Foundation, a public policy think-tank, hosted a virtual briefing titled “Synergies and Ecosystems: Navigating Collaborations Between Small Enterprises and Large Players.”

JioCinema records reach of 2,600 Crore views during the 2024 season of TATA IPL

This season, JioCinema took the opening match presentation with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. (Image source: @IPL via X)

The Connected TV audience expanded substantially as the 12 language feeds, 4K viewing, multi-cam views, and stadium like experience through AR/VR and 360-degree viewing led to average time spent touching 75 minutes from over 60 minutes last season.

IAS expands global measurement of Amazon Properties

IAS’s solutions available to advertisers in Amazon DSP include viewability, invalid traffic (IVT), and brand safety and suitability.

Through a server-to-server (S2S) integration on Amazon DSP, advertisers will now have access to measurement coverage for campaigns across Amazon custom audiences and Twitch inventory.

Emami reveals 39 percent surge in A&P spends in Q4FY24; profit rises 3.6 percent to Rs 147 crore

According to Emami, brands like Navratna, Dermicool, and the Healthcare range and Pain Management range performed well in Q2

The Kolkata-based FMCG major posted volume-led profit growth in Q4 and anticipates rural market recovery, going forward. Its revenue from operations for the quarter was Rs 891.24 crore, up 6.61 percent from Rs 835.95 crore in the same quarter last year.

Repeated ad violations by Mamaearth parent may adversely impact brand trust, say experts

ASCI has urged brands to ensure that their contracts (with influencers) require disclosure labels to be mentioned, and blacklisting influencers who do not adhere to these instructions.

A growing number of new-age and digital-first brands are violating ASCI guidelines; experts and the self-regulatory body warn of the implications, which include a decline in consumer loyalty and trust.

Great leadership is a myth, says Sanjiv Mehta

Sanjiv Mehta - Executive Chairman, L Catterton India

Speaking at Goafest 2024 about ‘Navigating The Age of Adaptablity: Leading with Vision, Flexiblity, and Purpose’, Sanjiv Mehta, Executive Chairman, L Catterton India
delved into the critical elements of leading with vision, flexibility, innovation, agility, and dynamic purpose in today’s ever-changing market landscape.

MyGlamm launches campaign ‘Infinite Possibilities Everyday’ with Shraddha Kapoor

Shraddha Kapoor, Actor and Brand Ambassador said, “Being a part of the MyGlamm Super 4 campaign has been incredibly exciting for me. It's not just about makeup; it's about embracing every facet of yourself and expressing it fearlessly. With MyGlamm Super 4, I love how you can effortlessly switch between shades to match your mood and style, allowing you to be your most authentic self in every moment.

MyGlamm part of the Good Glamm Group, has launched a campaign ‘Infinite Possibilities Everyday’ with the Super 4 Liquid Lipstick Stack.

Sleepwell and Kurlon adopt Unicommerce to power their e-commerce operations

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The sign-up highlights the growing importance of online shopping for sleep category products like mattresses, bedding, pillows & cushions etc.