Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life, said, “Simplifying by dejargonising is one of the potent solutions to overcome the perceived complexity coupled with high customer inertia, a key challenge faced by insurance industry.”
Author: Indrani Bose
Hellmann’s partners with SOCIAL; creates ‘Mood Burgers’ ahead of World Cup
Priyanka Ganguly, Head, Foods & Unilever Foods Solution India, said, “Recognizing India’s deep-seated love for cricket, we’ve partnered with SOCIAL to introduce Mood Burgers, an innovation designed to complement the thrill of this cricket season.”
Over 80 percent businesses plan to invest in generative AI solutions within next 1–2 years: Report
According to the report, 90 percent of surveyed non-savvy digital users prefer to interact with SMBs through conversational platforms for day-to-day need.
D2C brands flouting ad rules with spree of violations; Brands putting their reputation at risk
Manisha Kapoor, CEO and Secretary-General, ASCI, says, “We have seen several D2C brands stumble and take a beating when there are repeated advertising violations, as this is symptomatic of a deeper compliance issue within these organizations.”
Tata Mutual Fund leverages CTV for ‘Index Funds Simple Hai’ campaign
As a part of its ‘Desh Kare Nivesh’ initiative, the campaign demystifies the Index Funds category for investors through light-hearted everyday situations and relatable characters.
9 in10 B2B marketing leaders in India bullish on ability to drive revenue in the year ahead: LinkedIn
More than 8 in 10 (85 percent) expect budgets to increase, according to new research from LinkedIn.
Amazon launches Creator University and Creator Connect for next generation of influencers
Creator Connect is a series of in-person events designed to foster connections, learning, and growth for creators within the Amazon ecosystem
75 percent experts believe that people will increasingly adopt a climatarian diet: Godrej Report
Crafted with insights from over 190 hought leaders—including celebrity chefs, influential bloggers, and dedicated nutritionists—the report highlights the trends in sustainable food practices.
The future of B2C communication: From text to cinematic experiences
Interactive content is a dynamic blend of engaging visuals and user-driven interactions, allowing consumers to actively engage in real time instead of passively consume, writes Pankaj K Arora, Co-Founder, Whilter.ai.
Identifying and nurturing an emerging talent in crowded market place
We not only observe but also learn a lot from our creators, helping each other navigate the dynamic digital environment with agility and relevance, writes Om Singh, Co-Founder, Dot Media Base.