Indrani Bose – Page 48

Cheil India launches MG’s 100-year limited edition cars in their new campaign

MG Motor entered the Indian market in 2019 with MG Hector, a British brand. Since then, the company has been in the market with their technology-driven, luxurious and innovative cars like Astor, Gloster, ZS EV and Comet.

Speaking about the campaign, Udit Malhotra, Head of Marketing, MG Motor India, said, “The launch of our 100-Year Limited Edition is a testament to our enduring legacy and passion for automotive excellence. MG pays homage to the British legacy and racing heritage by launching a range of vehicles in ‘Evergreen’ color.”

UniPin launches ‘Bonus ka Naya Bahana’ campaign

The campaign enables Battlegrounds Mobile India (BGMI) players with pocket-friendly rates for the title’s in-game currency, Unknown Cash (UC), and generous bonus UC across the country.

Domestic travel to reach 19 billion lodging nights per year by 2030: McKinsey report

Tourism is a visible showcase, using creativity to help spark conversation around the dramatic changes on the ground and shatter prejudice. (Representative Image: Annie Spratt via Unsplash)

According to the report, India’s GDP growth of 6 percent year over year is bolstering a new generation of travelers, resulting in a projected annual growth in travel spending of roughly 9 percent per year.

Pond’s ropes in Kiara Advani as its latest brand ambassador

Kiara Advani will feature in Pond’s new TVC that is set to take over traditional and digital platforms across the country soon.

With Kiara Advani making a comeback as the face of the brand, Pond’s Skin Institute aims to strengthen its connection with audiences across Pond’s Skin Institute’s key North markets across the country.

Revolutionizing digital advertising: Embracing the future through programmatic strategies

According to Vishal Singh, country head, Xapads, Today, automation, AI, data analytics, and programmatic advertising have become the cornerstones of ad buying and selling that ensure increased returns.

A unified CTV platform is poised to be a game changer, allowing brands to manage media buying through a single interface, leading to precise targeting, flexibility, scalability and cost-effectiveness, writes Vishal Singh, Country Head – India, Xapads Media.

Thriwe launches end-to-end digital dining platform Thriwe Culinary

Dhruv Verma, Founder and CEO, Thriwe

While most dining platforms available today are direct-to-consumer and retail-focused, Thriwe Culinary focuses on enterprises and their consumers.

Agoda launches new campaign; ropes in Ayushmann Khurrana again

Ayushmann Khurrana, who recently traveled to New York City with Agoda, stated "Both in travel and in acting, I always look to push boundaries. I love that Agoda enabled me to do both. I received such a positive response to our first collaboration with the ‘See The World For Less’ campaign, and I’m very excited to share this new video with Indian audiences.”

It marks the third collaboration between Ayushmann and Agoda, after the ‘fridge magnets’ video and an AI campaign.

Regional audio content platform KukuFM unveils new animated character

The media planning and buying for the campaign is done by Madison Media Omega to drive awareness and develop deep engagement among Telugu listenes across the state.

This six-part ad film series created by Studio Eeksauru showcases the strategic positioning of the dynamic character, capturing the brand’s catchphrase, “Kya baat hai!”

Adani Sportsline’s Sanjay Adesara on how corporate backing can elevate both player and chess

Sanjay Adsera, Chief Business Officer, Adani Sportsline

Sanjay Adesara , Chief Business Officer, Adani Sportsline talks about factors causing the recent surge in interest and participation in chess, opportunities for corporate investment in chess and more.

Haier’s NS Satish: Innovation is about reshaping how people engage with technology

NS Satish, president, Haier Appliances India

For this week’s CXO Weekender, NS Satish, president, Haier Appliances India touches upon how the thrill of his work lies in its transformative potential for Haier’s customers, spending quality time with family, prioritizing physical and mental fitness and more.