Indrani Bose – Page 49

Dream 11 emerges most recalled brand advertiser with 81 percent recall rate: Report

According to the report by Hansa Research, legacy brands like Tata Salt and Amul have also capitalized on the massive viewership of IPL to promote their products.

Digitas India partners with MoEngage to empower brands to maximize ROI

Sanjay Kupae, Head Alliances and Partnerships, MoEngage (left) and Sonia Khurana, COO, Digitas India (right)

The partnership combines MoEngage’s AI-powered customer engagement capabilities with Digitas’s martech expertise, offering a comprehensive solution to drive business growth.

Glance and Star Sports bring fans closer to their cricket idols with access on lock screen

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The contest commenced in February as part of Star Sports’ flagship campaign leading up to the just concluded T20 season

LinkedIn launches new brand campaign ‘Stronger Together’

A still from the campaign

The campaign displays how the power of networking can help professionals in India boost confidence, discover new opportunities, and progress their careers in an evolving labour market.

Pepsico India launches Gatorade® in Jammu and Kashmir

Gatorade® is available in 3 variants - Blue Bolt, Orange, and Lemon in 250 ml packs across all traditional and modern retail outlets as well as leading e-commerce platforms.

With the rollout of Gatorade® across Jammu & Kashmir, PepsiCo India will further the brand’s ongoing ‘Sweat Makes You Shine’ messaging and campaign in the state.

Boldfit expands reach with Blinkit, now available for 10-minute Delivery

Pallav Bihani, CEO of Boldfit, expressed his excitement about the partnership, stating, “At Boldfit, we are always looking for innovative ways to enhance the customer experience. Our collaboration with Blinkit represents a significant step forward in achieving this goal. By leveraging Blinkit’s robust delivery infrastructure, we are ensuring that our customers can maintain their fitness and wellness routines without any interruptions.”

This collaboration ensures that Boldfit’s premium products are now accessible for rapid 10-minute delivery across many cities in India.

Duolingo’s Karandeep Singh Kapany on importance of personalized and individualized attention to each consumer

Karandeep Singh Kapany, Regional Marketing Director, Duolingo

Karandeep Singh Kapany, Regional Marketing Director, Duolingo talks about the four Ps of marketing today, best and worst marketing trends, whether AI will replace marketing jobs, compensation of CMOs and more.

Salesforce India organizes first edition of Great India Sales & Marketing Summit

The event highlighted the importance of digital transformation and the role of AI in achieving organizational success and customer-centricity.

Arundhati Bhattacharya, Chairperson and CEO, Salesforce India kicked off the session by expressing gratitude to the Salesblazers and highlighted how sales and marketing drive organizational growth by engaging customers more meaningfully.

Pee Safe launches new campaign in honour of Menstrual Hygiene Day

With the alarming statistic that 8 in 10 women are silenced by social barriers when it comes to talking about periods, Pee Safe aims to break this silence and start meaningful conversations.

The campaign, centered around the hashtag #PeriodFriendlyWorld, aligns with the global theme of creating a more inclusive environment for menstruators.

TheSmallBigIdea on how CTV in India signals a significant shift in the advertising landscape

Manish Solanki, COO and Co-founder, TheSmallBigIdea (left) and Harikrishnan Pillai, CEO and Co-founder, TheSmallBigIdea (right)

Harikrishnan Pillai, CEO and Co-founder, TheSmallBigIdea and Manish Solanki, COO and Co-founder, TheSmallBigIdea outline digital ad spends propelled by IPL 2024, importance of CTV in India, the essence of ‘ThatsMyGame’ and “DilSeIndianSpiritSeMumbaiIndians” campaigns and more.