Author: Indrani Bose

9 in 10 from Indian LGBTQIA+ community prioritize savings over spending to secure their financial future

Concerns voiced by LGBTQIA+ respondents underscore their high awareness of financial vulnerabilities, particularly regarding rising medical expenses, mental health, and inflationary pressures. (Representative Image: Michał Franczak via Unsplash)

Under the vision of ‘One India-Protection for All’, the PAN-India survey includes the LGBTQIA+ community for the first time to understand their financial preparedness.

Noise expands to select Reliance Digital and Vijay Sales stores across 6 major cities

With 98.2% accuracy [validated by IIIT-Hyderabad and Olympics coaches] and a fighter jet grade titanium body, Luna Ring tracks over 70 body metrics, guiding the users towards their full potential with meaningful insights into their activity, readiness, and sleep.

This expansion will allow consumers to experience the premium design and advanced features of Luna Ring firsthand, thereby gaining a deeper understanding of how this innovative wearable can empower them to take control of their health and well-being.

Skechers ropes in footballer Sunil Chhetri as brand ambassador

Skechers has announced that it is taking the pitch with Indian National Football Team captain Sunil Chhetri by signing him as a Skechers ambassador to compete in Skechers football boots and appear in marketing campaigns for the brand.

Sunil Chhetri joins the Skechers team of athletes competing in the brand’s performance footwear that includes cricketer Ishan Kishan.

Shaadi.com’s Anupam Mittal initiates anti-dowry movement in the nation

Taking to Twitter, Shaadi.com's founder Anupam Mittal quipped, "Ab toh @ShaadiDotCom par 'OYO' discount code banta hai. Whatsay @riteshagar?" tagging OYO founder Ritesh Agarwal directly.

People across social media were introduced to a controversial “Dowry Calculator” on the portal, a tool that reveals the reality of dowry-related deaths in India, highlighting a staggering 1.8 lakh+ cases reported in the last 2 decades.

L&T Switchgear rebrands itself to Lauritz Knudsen

Taking the 70+ years legacy of the L&T Switchgear brand forward with an even stronger customer focus, Lauritz Knudsen is poised to fortify its core LV and MV Business while continuing to build capabilities in areas like the new energy landscape encompassing renewables power generation and e-mobility solutions, serving varied segments including Infrastructure, Industries, buildings, homes, and agriculture.

The company will strategically uphold its core values and unwavering dedication to ‘Viksit Bharat’ and continue to conceptualize, design, and make in India, for India and for the globe.

The evolving role of the CMOs in the age of AI

Shalini Jain, Partner, Consumer Practice, WalkWater Talent Advisors Private Limited

Earlier the organisations were heavily dependent on consumer data provided by different research agencies which was mostly collected manually, but today there is a paradigm shift in the way data is collected, writes Shalini Jain, Partner – Consumer Practice, WalkWater Talent Advisors Private Limited.

AI and podcasting: Exploring the potential of AI-Generated audio content

Just as video, audio, and music production have become accessible due to the reduced costs of powerful hardware and software tools, AI and generative media tools can similarly expand access and make it easier to create incredible audio experiences, says Ajay Yadav, Co-Founder of Simplified.

For established podcasters, AI could be leveraged as a supplemental tool to generate material and talking points for an episode, or to create bonus audio content for dedicated fans, writes Ajay Yadav, Co-Founder of Simplified.