Denver launches new phase of its ‘success’ campaign starring Mahesh Babu

Dollar Industries recently signed actor Mahesh Babu as its brand ambassador for South India. Meanwhile Bollywood superstar Akshay Kumar, endorsing Dollar Man, is associated with Dollar as the brand ambassador for over 14 years. Actress Yami Gautam is the brand ambassador for Dollar Women i.e Missy and Actor, Saif Ali Khan is the brand ambassador for Dollar Always.

In a time when achievements are given more importance over values, this campaign encourages a shift in perspective, redefining success to be more than just accomplishments.

JioCinema unveils ‘Get Set Gold’ in lead up to Olympics Games Paris 2024

Across four episodes available on JioCinema, Dinesh will host current Olympics and World Javelin Throw champion Neeraj Chopra, reigning Commonwealth Games Champion Boxer Nikhat Zareen, Olympics Bronze Medal-winning Hockey Goalkeeper PR Sreejesh, and World No. 1 Badminton Men’s Doubles pair of Chirag Shetty, and Satwiksairaj Rankireddy.

Hosted by Indian cricketer and broadcaster Dinesh Karthik, the conversations will give viewers a peek into the world of the champions uncovering their dedication that underpins their success.

EU slaps Mondelez with $366 mn antitrust fine

The probe at Mondelēz China is the latest in a series of compliance-related investigations impacting multinational companies in China.

Oreo maker has been accused of restricting the cross-border trade of chocolate, biscuits and coffee products within the European Union. Mondelez clarifies it as “isolated incidents, most of which ceased or were remedied”.

Enabling next-gen customer loyalty strategies through technology

Harnessing predictive analytics to understand customers' perceived value is becoming essential for successful loyalty programs, indicating a data-driven, personalized approach as the future of AI in loyalty programs, says Nitya Krishnamoorthy, Vice President, GALE India.

There is an increasing reliance on AI programs to analyze and understand individual customer preferences, enabling the creation of tailored rewards that resonate, writes Nitya Krishnamoorthy, Vice President, GALE India.

Oriflame appoints Edyta Kurek as first female head in India

Edyta Kurek, Senior Vice President and Head of India and Indonesia, Oriflame

At a recent two-day seminar held at the Jio Centre in Mumbai, Oriflame celebrated the achievements of its existing brand partners while launching a strategic initiative targeting India’s vibrant youth.

P&G Shiksha launches new campaign to drive awareness on learning gaps in children

The film takes a leaf from memes flooding the internet recently where – children are seen struggling to respond or being mocked if they give a wrong answer to a question. In fact, as per a Forbes report, a recent video of a child incorrectly answering to a journalist was one among the top 10 most searched memes in 2023 in India.

P&G Shiksha, the flagship CSR program of P&G India, launched its new campaign – #StandUpForLearningGaps, to spotlight the issue of learning gaps in children, which affects over 6 crore children in the country as per National Achievement Survey 2021.