Indrani Bose – Page 50

AI and podcasting: Exploring the potential of AI-Generated audio content

Just as video, audio, and music production have become accessible due to the reduced costs of powerful hardware and software tools, AI and generative media tools can similarly expand access and make it easier to create incredible audio experiences, says Ajay Yadav, Co-Founder of Simplified.

For established podcasters, AI could be leveraged as a supplemental tool to generate material and talking points for an episode, or to create bonus audio content for dedicated fans, writes Ajay Yadav, Co-Founder of Simplified.

Breaking Barriers: The role of Indian women filmmakers at Cannes 2024

Anushka Shah, CEO, Civic Studios

The success of Indian women at Cannes carries broader social implications. It challenges the deep-rooted gender biases within the film industry and society at large, writes Anushka Shah, CEO, Civic Studios.

Tata Motors unveils new campaign highlighting its fuel efficiency

Tata Motors unveiled a new campaign, ‘Jo Tata Trucks Chalate Hain, Bahut Dur Tak Jaate Hain’.

An extension to the ‘Desh ke Trucks’ campaign, the films showcase how enhanced fuel efficiency drives increased profitability for customers, promising savings of up to Rs. 5.75 lakh over five years.

Dream11 launches ‘Yeh Sabka Dream Hai’ campaign for the T20 World Cup

The campaign captures the solidarity of the whole country in support of Team India and the collective hope and aspiration for a triumphant finish in the upcoming 2024 ICC Men's T20 World Cup.

The series of films highlights how a mother’s unique nurturing touch supports and elevates their children, represented by the Indian Cricket Team.

MSMEs to voice concerns with 100 parliamentarians on Digital Competition Bill

Emphasizing how the rapid evolution of technology and digital platforms has significantly transformed the business landscape, experts agreed that small enterprises collaborating with large established players create a more integrated and dynamic market ecosystem.(Representative Image: Markus Spiske via Unsplash)

Digital India Foundation, a public policy think-tank, hosted a virtual briefing titled “Synergies and Ecosystems: Navigating Collaborations Between Small Enterprises and Large Players.”

JioCinema records reach of 2,600 Crore views during the 2024 season of TATA IPL

This season, JioCinema took the opening match presentation with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. (Image source: @IPL via X)

The Connected TV audience expanded substantially as the 12 language feeds, 4K viewing, multi-cam views, and stadium like experience through AR/VR and 360-degree viewing led to average time spent touching 75 minutes from over 60 minutes last season.

IAS expands global measurement of Amazon Properties

IAS’s solutions available to advertisers in Amazon DSP include viewability, invalid traffic (IVT), and brand safety and suitability.

Through a server-to-server (S2S) integration on Amazon DSP, advertisers will now have access to measurement coverage for campaigns across Amazon custom audiences and Twitch inventory.

Emami reveals 39 percent surge in A&P spends in Q4FY24; profit rises 3.6 percent to Rs 147 crore

Emami's EBITDA jumped by 8 percent to Rs 339 crore in Q3

The Kolkata-based FMCG major posted volume-led profit growth in Q4 and anticipates rural market recovery, going forward. Its revenue from operations for the quarter was Rs 891.24 crore, up 6.61 percent from Rs 835.95 crore in the same quarter last year.

Repeated ad violations by Mamaearth parent may adversely impact brand trust, say experts

ASCI has urged brands to ensure that their contracts (with influencers) require disclosure labels to be mentioned, and blacklisting influencers who do not adhere to these instructions.

A growing number of new-age and digital-first brands are violating ASCI guidelines; experts and the self-regulatory body warn of the implications, which include a decline in consumer loyalty and trust.

Great leadership is a myth, says Sanjiv Mehta

Sanjiv Mehta - Executive Chairman, L Catterton India

Speaking at Goafest 2024 about ‘Navigating The Age of Adaptablity: Leading with Vision, Flexiblity, and Purpose’, Sanjiv Mehta, Executive Chairman, L Catterton India
delved into the critical elements of leading with vision, flexibility, innovation, agility, and dynamic purpose in today’s ever-changing market landscape.