Indrani Bose – Page 51

Spotify launches new in-house creative agency Creative Lab

Spotify measured a panel of users' attention via Amplified Intelligence’s attention tool, across one month using data from 2,500 people in India capturing more than 7,900 ad views.

Available in 11 markets, including India, the Creative Lab will enable advertisers to reach the Spotify audience more effectively.

Bumble launches Opening Moves featuring Bollywood actors Khushi Kapoor and Vedang Raina

In Bumble’s new film, Khushi and Vedang bond over Bumble's new Opening Moves feature, with Khushi asking Vedang questions like “Most iconic first date idea?” and “What’s your guilty pleasure?”.

Opening Moves is the dating app’s new feature added to their Make The First Move functionality that gives women the option to set a question that their matches can respond to, creating a new way to engage with connections while keeping women in control.

Hero Vired celebrates Father’s Day with a campaign featuring a comic strip

Akshay Munjal, Founder and CEO of Hero Vired, commented, "Father's Day honours the endless efforts and selfless contributions of all fathers. At Hero Vired, we get to witness and celebrate fathers who embrace the journey of upskilling - setting a powerful example for their children. By continuously enhancing their skills and embracing lifelong learning, these fathers demonstrate that upskilling brings lasting rewards and endless opportunities."

The campaign features a comic strip, highlighting how fatherly teachings have evolved over time.

Mankind Pharma launches #RippleOfChange campaign on World Blood Donor Day

Despite India's large population, the country faces an annual blood shortage of a million units annually, according to industry reports.

This initiative aims to address the critical shortage of blood donors in India and raise awareness about the importance of blood donation.

Only 25 percent advertisers completely prepared for the cookie phaseout: Report

While the shift to indie agencies is significant, some argue that legacy agencies continue to offer advantages that cannot be easily replaced. (Image source: Unsplash)

Advertisers aren’t ready for the cookieless future, and many agree with Google’s decision to delay the phaseout, as per the report.

Elevating customer experience: Why conversation cloud is the new frontier for savvy brands

While many businesses are using conversational AI like chatbots, they struggle to provide good customer experiences. This is because current enterprise tools are outdated and can't handle modern AI-powered conversations across different messaging apps, writes Beerud Sheth, Co-Founder and CEO, Gupshup .

Beerud Sheth, Co-Founder and CEO, Gupshup writes that The traditional website-centric approach, while once revolutionary, is no longer sufficient to meet the demands of today’s hyper-connected consumers.

WOW Skin Science partners with Tinder for “Tinder Mixer” across major cities

These events are designed to encourage individuals to step out, embrace the sun, and form new connections in a fun and interactive environment across major cities in India.

The format had icebreaker sessions featuring skincare and sunscreen questions inspired by the WOW suncare range.

D2C company Vestige launches V20 campaign to celebrate efforts of direct sellers and companies

he V20 campaign encapsulates a journey of growth and impact as Vestige continues to empower individuals and communities through innovative products and business opportunities.

The campaign, featuring a video – From Struggles to Success: Salute to Vestige Distributors, applauds the efforts and contributions of Indian direct sellers and direct-selling companies in the growth of the industry.

Online sales of babycare products in tier 2 & 3 cities rise 30 percent in FY24: Unicommerce

With people becoming increasingly demanding towards sustainable and innovative baby gear, brands are now offering eco-friendly, customised and organic products to meet the evolving needs of the consumer. (Representational image via Unsplash)

Both marketplaces and brand websites saw an increase in volumes with 34% and 21% YoY rise in order volumes respectively during FY 2024.

Shipway launches customer data & marketing automation platform ConvertWay for ecommerce

In today's market, where rising ad costs and customer acquisition costs (CAC) make achieving high website conversion rates increasingly challenging, ConvertWay is poised to transform how businesses convert website visitors into paying customers and retain them longer. (Representational Image via Unsplash)

ConvertWay maximizes marketing budgets by prioritizing SMS and WhatsApp.