Indrani Bose – Page 51

Navigating business red tape: Strategies for success in complex regulatory environments

Deva Biradar, Founder and CEO of Liaison Bank

The regulatory environment is becoming increasingly complex, with regulations governing specific industries, taxation, and environmental standards among its many facets, writes Deva Biradar, Founder and CEO of Liaison Bank.

Advanced programmatic advertising: Fueling small business growth with scalable solutions

According to Vishal Singh, country head, Xapads, Today, automation, AI, data analytics, and programmatic advertising have become the cornerstones of ad buying and selling that ensure increased returns.

The landscape of programmatic advertising underwent a significant transformation following the deprecation of cookies, writes Vishal Singh, Country Head – India, Xapads Media.

Satya Nadella on Microsoft partnering with Khan Academy

"You renew yourself every day. Sometimes you're successful, sometimes you're not, but it's the average that counts."

While talking about Microsoft Copilot Satya Nadella said, “Copilot is democratizing expertise across organizations and having a cascading effect that reminds me of the very beginning of the PC era, when work, work artifacts, and workflow were all changing.”

Mountain Dew launches ‘JAKAD KE PAKAD’ campaign

The ‘JAKAD KE PAKAD’ campaign

The campaign ‘JAKAD KE PAKAD’ extends the brand’s ethos, presenting a narrative that honors the bravery and perseverance of debutant cricketers and encourages them to overcome their fears.

Nikhil Kamath invests in Collective Artists Network

"Let us Indians buy more Indian brands, until one day non-Indians buy Indian brands. Every one of us has pluses and minuses, Ather has sh*t marketing but great product,” he said. (Image source: Forbes India)

This investment follows a recent collaboration between Nikhil Kamath-backed Gruhas and Collective Artists Network earlier this year.

Eyewear brand QUE launches #QUEaaRahaHai with Shikhar Dhawan

Co-founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, QUE focuses on providing consumers with a premium range of sunglasses.

Recently, QUE announced a strategic investment from Shikhar Dhawan, who joined the brand as a partner and ambassador.

Adobe launches Adobe Express for Enterprise to accelerate marketing content creation

Acrobat is the first PDF solution to oﬀer in-app generative image capabilities.(Image source: Moneycontrol)

Firefly Custom Models will be available in Adobe Express so enterprise customers can create bespoke Firefly models to generate images with stronger brand identity across tools, teams and marketing touchpoints.

Max Life partners with Yuvaa to address financial empowerment needs of Gen Z

The initiative draws from the insights of Max Life's India Protection Quotient 6.0, a comprehensive study on the financial needs and priorities of demographics across urban India.

This collaboration seeks to address the financial empowerment needs of differentiated cohorts within the Gen Z segment including women, as well as the LGBTQIA+ community.

The significance of compliance and regulatory considerations in digital marketing for BFSI

GDPR mandates that BFSI marketers get consumers' express consent before collecting their personal data for marketing purposes in the context of digital marketing.

The Department of Consumer Affairs (DoCA) and Central Consumer Protection Authority (CCPA) have joined hands to protect the consumer rights, in terms of issuing advertisements, writes Vinay Singh, co-founder of Digixpressions.

Who stole the cookies from the cookie jar? Leveraging first-party data for deeper customer loyalty

Real-life examples like Perfora's are the best way to learn about airtight segmentation and personalization strategies in action. The e-commerce brand saw a remarkable 8X spike in conversions by effectively harnessing first-party data and delivering hyper-relevant experiences across the customer journey, writes Abhijat Shukla, Vice President - Data Science at WebEngage.

With Google and Apple’s recent privacy-focused decisions, driven by urgent industry-wide privacy concerns, the importance of ethical data practices has become more apparent, writes Abhijat Shukla, Vice President – Data Science at WebEngage.