Author: Indrani Bose

Unilever’s Nitin Paranjpe: ‘Retirement is the start of a new innings’

"Few people have the same high and totally uncompromising standards of integrity that they have," Nitin Paranjpe stated, reflecting on his long professional relationship with Dhaval during their time at HUL and Unilever.

Unilever’s Nitin Paranjpe first announced his retirement in February this year. Now, a few weeks from his retirement day, Paranjpe shares an emotional note about his 37-years long innings.

Flipkart Grocery records 1.6X yoy growth; over 50 percent of grocery deliveries carried out using electric vehicles

In August, the CCI similarly retracted a report into Apple after the company raised concerns about the disclosure of sensitive commercial secrets to certain parties involved in the investigation.

As part of its expansion journey, Flipkart is deepening its reach in Tier 2+ cities across Bharat, with consumers driving growth in cities like Aurangabad, Bankura, Bokaro, Chhatarpur, Guwahati, Jamshedpur, Krishnanagar, and Visakhapatnam.

Colgate-Palmolive India introduces 12 weeks of supportive caregiver leave for new parents

The company has significantly expanded the availability of premium products by ramping up distribution coverage from 30,000 stores to 300,000 stores, ensuring deeper market penetration and accessibility.

Under the new policy, supportive caregivers previously entitled to 4 weeks of fully paid leave will now get 12 weeks, setting a new standard in the industry.

Angel One’s Prabhakar Tiwari on winning the IPL ad game

“This achievement is a testament to the hard work and dedication of our incredible team and our agency partners. It's a significant milestone in our first year as an IPL sponsor with comparatively modest spends,” says Prabhakar Tiwari ~ PT, chief growth officer, Angel One.

Prabhakar Tiwari, chief growth officer, Angel One anticipates reaching out to at least 500 million potential customers this IPL season.

The quiet revolution: AI humanoids in enhancing brand recall

Unlike traditional media such as television or radio, where the number of creative elements is limited, digital advertising involves multiple simultaneous creative tests for performance marketing campaigns. This complexity raises questions about the number of declarations required and the feasibility of managing them efficiently, writes Ambika Sharma, Founder & MD, Pulp Strategy.

In an era where branded digital interactions are often dismissed as fleeting and impersonal, a quiet revolution is reshaping how brands connect with consumers, writes Ambika Sharma, Founder & MD, Pulp Strategy.

Online sales of innerwear grows by over 80 percent in FY24: Unicommerce

Innerwear is about increasing users' comfort by offering them a wide selection of design, fit, fabric, size, etc, which leads to a large number of SKUs. The category has further expanded due to the increasing popularity of new products like period panties, intimatewear and maternity innerwear. (Image sourced from CNBC)

Unicommerce data shows buyers from more than 340 cities utilising online channels for their innerwear purchase.