Author: Indrani Bose

Over 80 percent businesses plan to invest in generative AI solutions within next 1–2 years: Report

According to ‘Win with Conversations’, a report Meta launched with Bain & Company, 70 percent of surveyed large enterprises are already engaging with half of their customer base using conversational platforms. (Representative image by Andrea De Santis via Unsplash)

According to the report, 90 percent of surveyed non-savvy digital users prefer to interact with SMBs through conversational platforms for day-to-day need.

9 in10 B2B marketing leaders in India bullish on ability to drive revenue in the year ahead: LinkedIn

John Rudaizky, Global Chief Brand and Marketing Officer at EY, said: “In a rapidly changing market, brand building, creativity and confidence are key to influencing buying groups. B2B marketing is no different from consumer, in the sense that engaging emotionally, with creativity are essential, with LinkedIn providing the perfect environment to talk directly to clients and talent alike.”

More than 8 in 10 (85 percent) expect budgets to increase, according to new research from LinkedIn.

75 percent experts believe that people will increasingly adopt a climatarian diet: Godrej Report

The panel expects a strong demand for sustainable, eco-friendly packaging. With 71% of experts emphasizing this trend, it’s clear that consumers are becoming more environmentally conscious.(Representative Image: Ananthu Ganesh via Unsplash)

Crafted with insights from over 190 hought leaders—including celebrity chefs, influential bloggers, and dedicated nutritionists—the report highlights the trends in sustainable food practices.

The future of B2C communication: From text to cinematic experiences

Cinematic experiences offer a unique opportunity to connect with audiences on a deeper level, creating memorable interactions that go beyond the capabilities of traditional text-based methods, says Pankaj K Arora, Co-Founder, Whilter.ai.

Interactive content is a dynamic blend of engaging visuals and user-driven interactions, allowing consumers to actively engage in real time instead of passively consume, writes Pankaj K Arora, Co-Founder, Whilter.ai.

Cheil India launches MG’s 100-year limited edition cars in their new campaign

MG Motor entered the Indian market in 2019 with MG Hector, a British brand. Since then, the company has been in the market with their technology-driven, luxurious and innovative cars like Astor, Gloster, ZS EV and Comet.

Speaking about the campaign, Udit Malhotra, Head of Marketing, MG Motor India, said, “The launch of our 100-Year Limited Edition is a testament to our enduring legacy and passion for automotive excellence. MG pays homage to the British legacy and racing heritage by launching a range of vehicles in ‘Evergreen’ color.”