Indrani Bose – Page 43

IAS partners with Reddit to provide AI-driven measurement to advertisers

The partnership will give advertisers an additional layer of trusted, third-party transparency in their investment on Reddit as they reach and engage with the platform’s 100,000+ interest-based, intent-driven communities.

IAS’s Brand Safety and Suitability Measurement complements Reddit’s user and brand safety investments, which includes human moderators and AI-driven moderation tools, brand safety content detection, and customizable Brand Suitability controls.

IAS partners with Pinterest and Reddit to provide AI-Driven measurement to advertisers

This enhancement expands on IAS’s partnership with Pinterest, which offered Viewability and Invalid Traffic (IVT) Measurement across display and video inventory in 2023.

As part of Total Media Quality (TMQ) for Pinterest, advertisers get access to Viewability, Invalid Traffic (IVT), and Brand Safety Measurement within IAS Signal, the unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns.

NODWIN Gaming appoints Ishaan Arya, as Vice President of Sales and Partnerships

Ishaan Arya will be working on new brand partnerships, initiatives and innovating IPs as NODWIN Gaming pushes the boundaries in the gaming, esports, and lifestyle segments.

Ishaan Arya will focus on enhancing the value of the company’s existing IPs, such as BGMS, DreamHack India, NODWIN India Premiership, Valorant Challengers South Asia, and Comic Con India.

Bombay Shaving Company’s Gauri Malhotra on why the brand chose a “negative” campaign for Father’s Day

Occasions like Valentine's Day and Mother's Day are celebrated with far more enthusiasm, and there is greater brand participation, says Gauri Malhotra, CMO, Bombay Shaving Company.

Gauri Malhotra, Chief Marketing Officer of Bombay Shaving Company discusses the rationale behind the campaign, the idea behind choosing inhouse employees to feature in the ad film and more.

Spotify launches new in-house creative agency Creative Lab

Spotify measured a panel of users' attention via Amplified Intelligence’s attention tool, across one month using data from 2,500 people in India capturing more than 7,900 ad views.

Available in 11 markets, including India, the Creative Lab will enable advertisers to reach the Spotify audience more effectively.

Bumble launches Opening Moves featuring Bollywood actors Khushi Kapoor and Vedang Raina

In Bumble’s new film, Khushi and Vedang bond over Bumble's new Opening Moves feature, with Khushi asking Vedang questions like “Most iconic first date idea?” and “What’s your guilty pleasure?”.

Opening Moves is the dating app’s new feature added to their Make The First Move functionality that gives women the option to set a question that their matches can respond to, creating a new way to engage with connections while keeping women in control.

Hero Vired celebrates Father’s Day with a campaign featuring a comic strip

Akshay Munjal, Founder and CEO of Hero Vired, commented, "Father's Day honours the endless efforts and selfless contributions of all fathers. At Hero Vired, we get to witness and celebrate fathers who embrace the journey of upskilling - setting a powerful example for their children. By continuously enhancing their skills and embracing lifelong learning, these fathers demonstrate that upskilling brings lasting rewards and endless opportunities."

The campaign features a comic strip, highlighting how fatherly teachings have evolved over time.

Mankind Pharma launches #RippleOfChange campaign on World Blood Donor Day

Despite India's large population, the country faces an annual blood shortage of a million units annually, according to industry reports.

This initiative aims to address the critical shortage of blood donors in India and raise awareness about the importance of blood donation.

Only 25 percent advertisers completely prepared for the cookie phaseout: Report

While the shift to indie agencies is significant, some argue that legacy agencies continue to offer advantages that cannot be easily replaced. (Image source: Unsplash)

Advertisers aren’t ready for the cookieless future, and many agree with Google’s decision to delay the phaseout, as per the report.

Elevating customer experience: Why conversation cloud is the new frontier for savvy brands

While many businesses are using conversational AI like chatbots, they struggle to provide good customer experiences. This is because current enterprise tools are outdated and can't handle modern AI-powered conversations across different messaging apps, writes Beerud Sheth, Co-Founder and CEO, Gupshup .

Beerud Sheth, Co-Founder and CEO, Gupshup writes that The traditional website-centric approach, while once revolutionary, is no longer sufficient to meet the demands of today’s hyper-connected consumers.