Author: Indrani Bose

Adobe announces general availability of AEP AI Assistant

Embedded within Adobe Experience Cloud applications including Real-Time Customer Data Platform, Adobe Journey Optimizer and Customer Journey Analytics, AEP AI Assistant can answer technical questions, automate tasks, simulate outcomes, and generate new audiences and journeys.

Through a generative AI-powered conversational interface, Adobe Experience Platform (AEP) AI Assistant will empower brands to automate tasks, simulate outcomes, and generate new audiences and journeys.

Royal Challenge Packaged Drinking Water ropes in Virat Kohli, Smriti Mandhana and Vidyut Jamwal for new campaign

Speaking on the occasion, Virat Kohli said, “In life and in cricket, I have stayed true to my authentic self, choosing to lead the way rather than blend into the crowd. I believe that embracing the bold spirit has brought me closer to everything I have envisioned for myself. Like I said in the rap, I succeeded when I Choose Bold! I look forward to the next generation of Naya Shers to take inspiration from the TVC, to live boldly and fearlessly.”

The TVC seeks to inspire aspiring individuals to break free from the shackles of society to choose bold rather than safe.

Seagram’s Royal Stag renews partnership with ICC as official supporter for four years

The association has seen multiple large-scale campaigns like #ItStartsWithYou, #InItToWinIt and #LargeHumaaraHai driven through 360-degree media amplification, digital engagement, technological interventions, and fan experiences; keeping the brand’s ‘Live It Large’ philosophy at the forefront.

The partnership which will run until the end of 2027 extends Royal Stag’s status as Official Supporter kicking off with the ICC Men’s T20 World Cup in the West Indies and the USA.

Tata Power launches new campaign ‘Green Anthem’ to inspire sustainable action among people

his film aims to inspire environmental consciousness and sustainable action among people to become the 'Generation Green'

With the tagline “Hum hai Generation Green, Desh ka future hoga behtareen” (We are Generation Green, our country’s future will be better than it has ever been), Tata Power is emphasising the role of the younger generation in shaping a green future for India.

Paytm Insider, Paradox and WMS join hands to introduce ZAMNA Festival to India

Varun Khare, COO, Paytm Insider, said, “Bringing Zamna to India for the first time is a monumental milestone for Paytm Insider. Working with Paradox and WMS has enabled us to present this globally acclaimed electronic music spectacle to our audience, enhancing the already vibrant music scene in the country. This is a must-attend event for all music enthusiasts because it showcases how electronic music is experienced on an international scale. Join us as we make history by introducing the magic of Zamna to India."

With roots in the Mayan civilization, the ZAMNA Festival has attracted attendees from over 120 countries every year.

Google announces second edition of GNI Indian Languages Program to support news publishers

This is one of three significant fines levied on the company in the past decade. (Representative Image: charlesdeluvio via Unsplash)(Representative Image: charlesdeluvio via Unsplash)

This year, Google is partnering with Mediology to deliver the ILP’s second edition, with a focus on next-generation tools for newsrooms working with Indic languages.

Hellmann’s partners with SOCIAL; creates ‘Mood Burgers’ ahead of World Cup

The limited-edition menu will be available in 3 options with both vegetarian and non-vegetarian variants.

Priyanka Ganguly, Head, Foods & Unilever Foods Solution India, said, “Recognizing India’s deep-seated love for cricket, we’ve partnered with SOCIAL to introduce Mood Burgers, an innovation designed to complement the thrill of this cricket season.”