Indrani Bose – Page 42

Govt’s new rules for surrogate ads | India’s customer experience crisis | Hummel enters Indian esports scene

The consultative process of forming the guidelines for surrogate ads though began in February this year, there has only been a tentative timeline for it to be made public, and has been under consulting process ever since. (Image source: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Google boosts creativity with new reporting and Gen AI tools

The year 2025, according to the study, will cement AI as an "enabler" rather than a mere disruptor.

YouTube video placement reporting for Performance Max is now rolling out as well, helping one ensure that their ads appear in brand-suitable places

54 percent Indians learning new languages to better understand commentary during Olympics: Survey

A recent survey conducted by Duolingo in collaboration with YouGov reveals that Olympic Games has ignited a passion for languages and cultures among desi fans.

The survey found that 71% of Indians reported that watching their favorite sport or athlete ignited their curiosity about different cultures and languages.

Nazara Technologies becomes 8th largest gaming acquirer

Nazara is aiming to identify opportunities within the gaming, esports and adtech arenas internationally particularly with a focus on established gaming IP’s/studios, those advancing in technologies like web3, Virtual Reality, and AI.

Nazara has been ranked above companies including MTG and Atari which finished at ninth and tenth positions respectively.

WhatsApp launches privacy campaign; highlights importance of secure communication

Josy Paul, Chair and Chief Creative Officer, BBDO India, said, " The story of young Ikbir, who moves to a new city to achieve his dreams, is a story of vulnerability and strength. It is as much his story, as it is everyone’s story. It shows us that physical distance does not mean emotional distance. With WhatsApp, we can share intimate moments privately and be our most real selves with the ones who matter."

While end-to-end encryption is the foundation of what keeps calls and messages secure on WhatsApp, the film educates users on privacy features like Block and Report, Two-step verification and Meta Verified that help strengthen the security of conversations.

WPP collaborates with NVIDIA to create generative 3D landscapes and worlds

WPP is the first company to test and utilise the new NVIDIA NIM microservices for OpenUSD.

The Coca-Cola Company will be one of the first of WPP’s clients to begin scaling the opportunities of generative 3D across its 100 markets.

Zydus Wellness launches Ayurvedic drink Complan Immuno-Gro in Tamil Nadu

To further amplify the launch and drive brand awareness, Complan Immuno-Gro has unveiled a new TVC in Tamil Nadu with South Indian actor Sneha.

While the nutrition drinks category in Tamil Nadu stands at Rs 940 Crore, seasonal changes that often affect children’s immunity have triggered an increased consumer aspiration for natural immunity-boosting products.

Hero Vired appoints Prakhar Kasar as chief executive officer

Prakhar Kasar, CEO – Hero Vired

Prakhar Kasar has a track record of driving business success at Pepsico and MakeMyTrip.

JioCinema partners with PokerBaazi to release reality TV series Poker Masterclass

The 5-day learning experience is shot in a game show format.

In the series, Abhishek Goindi is seen leading the Shark Squad, Kanishka Samant leads the Anti-Tilters, Vinod Megalmani captains the Pocket Rockets, and Shravan Chhabria spearheads the Crushers.