Non-metro cities, including Jaipur, Lucknow, Howrah, and Hooghly, witnessed an average growth of 78%, signifying a growing focus on fitness options in these previously underserved markets.
Author: Indrani Bose
Razorpay launches MoneySaver Export Account for Indian freelancers
To address the growing concerns of Indian freelancers around payments, Razorpay enables them to now open a MoneySaver Export Account in any country of their choice, completely free of hidden charges.
Unlocking rural riches: How FMCG brands can win in the hinterlands
The Reserve Bank of India’s latest bulletin highlights a notable increase in rural spending, particularly in non-food items, indicating a change in personal spending habits that now favor rural areas, writes Amit Jain, National Sales Head, Godrej Consumer Products Limited.
Marc Andre Palm on how hansgrohe is revolutionizing bathrooms for the discerning Indian consumer
Marc Andre Palm, Head of Global Brand Marketing, hansgrohe discusses how the German manufacturer of bathroom and kitchen fitting products is partnering with India for a sustainable future.
Pre-GST boom, post-GST gloom: Online gaming stumbles in India
For a sector which has created 100,000 jobs and was expected to create around three times more jobs in coming years, such job erosion is an alarming concern that reflects the adverse business impact of the GST amendment, the report points out.
Nykaa Fashion’s latest campaign ‘Stay Stylish’ draws inspiration from reverse fangirling
Commenting on the campaign, Nihir Parikh, CEO, NykaaFashion.com said, “With a curated collection from 650+ international brands and beloved homegrown favourites, we’ve got everything one needs to stay ahead in the fashion game.”
India’s self-declaration mandate: A win for consumers, a burden for marketers?
The mandate will also create a level of playing field by holding all advertisers to the same standards. This can prevent unethical practices that give some companies an unfair advantage, writes Yasin Hamidani, Director, Media Care Brand Solutions.
Rethink GST or risk losing billions: India’s skill-based online gaming needs a tax fix
The GST tax has led to users embracing untaxed platforms, rise of grey market and potential loss in foreign investment.
Aditya Birla Capital partners with Indian Olympic Association for Paris Olympics 2024
his partnership underscores Aditya Birla Capital’s commitment to empowering individuals and communities, reflecting its core value proposition of ‘Enriching Lives. Winning as One’.
Kroll’s Aviral Jain on Virat Kohli reclaiming top spot with brand value of $227.9 million
Kiara Advani’s climb from rank 16 to 12 and Rashmika Mandanna’s move from rank 25 to 20 underscored their notable upward trajectory in the celebrity rankings.