Indrani Bose – Page 41

HDFC AMC appoints Harish Narayanan as chief marketing and digital officer

Harish Narayanan has built world-class growth teams that disproportionately grow business, win awards and break records.

In the recent past, Harish Narayanan led growth and marketing at Upstox.

Kurlon unveils new logo; launches brand campaign ‘Life banegi Hula Hula’

A still from the campaign

The multimedia campaign launched earlier this month and is set to gain momentum during the ICC T20 Cricket World Cup.

Swiggy Instamart launches new ad featuring Rohit Sharma and Ritika Sajdeh

Rohit Sharma, exclusively represented by RISE Worldwide, said, “The Swiggy campaign will resonate with so many married couples, bringing alive the love and understanding they have, of each other.”

This film is part of the ‘Yeh Se Leke Woh Tak’ campaign.

How live commerce is giving creators global engagement

Aparna Acharekar, Co-founder, coto

Live commerce is not just helping creators, but also aiding women buyers with more customised experiences that align with their unique tastes and requirements, making personalization a priority, writes Aparna Acharekar, Co-founder, coto.

Recykal launches ‘Samudra Manthan’ typeface ahead of World Ocean Day

Under the initiative ‘Samudra Manthan’ (inspired by Indian mythological tale of ocean churning for a heavenly drink for achieving immortality) Recykal has collected over 70 thousand metric tons of plastic from 207 districts from 19 states across India.

SAP infuses business AI throughout its enterprise cloud portfolio

The Ministry stated that through the Global IndiaAI Summit 2024, India aspires to establish itself as a global leader in AI innovation, ensuring that AI benefits are accessible to all and contribute to the nation's socio-economic development. (Representative image by Possessed Photography via Unsplash)

SAP’s generative AI copilot Joule, which quickly sorts and contextualizes data from multiple systems to advance automation and improve decision-making, is expanding throughout the company’s solution portfolio.

Adani One partners with Cleartrip to enhance the travel experience customers

Adani One’s association with Cleartrip spans multiple offerings, including flights and hotels, further enriching the travel ecosystem. (Representational image by Markus Spiske via Unsplash)

Cleartrip will provide Adani One users access to over 3 lakh routes and more than 10 lakh bus connections from private operators and state transport buses.

Pepsi unveils new logo in 14 years

The new look rolled out across the market celebrates the brand's 125th anniversary and marks the brand's next era with an eye towards the future.

The brand partnered with Warner Bros. Discovery to come together and celebrate the new titan logo unveil with a grand event, which took place in New Delhi recently.

Haier India joins forces with Star Sports for ICC Men’s T20 World Cup 2024

Driven by the youth and leveraging new-age marketing strategies, the brand focuses on high-impact sports marketing to strengthen customer connections, build brand awareness, enhance brand loyalty, and drive business growth in the Indian market.

This collaboration allows Haier India to gain visibility during matches broadcasted on Star Sports HD as the global cricket action unfolds with the matches between the US and West Indies teams from June 1 to June 29.

Rusk Media’s Ajit Manerikar on how Gen Z prefers relatable storytelling that mirrors their own experiences

Ajit Manerikar, Senior Vice President - Production & Commercials, Rusk Media

Ajit Manerikar, Senior Vice President – Production & Commercials, Rusk Media discusses audience preference for mobile content, behavioral patterns of Gen Z audiences, Rusk Media’s approach to creating content for the Gen Z audience with a focus on North India and more.