Author: Indrani Bose

Online sales of babycare products in tier 2 & 3 cities rise 30 percent in FY24: Unicommerce

With people becoming increasingly demanding towards sustainable and innovative baby gear, brands are now offering eco-friendly, customised and organic products to meet the evolving needs of the consumer. (Representational image via Unsplash)

Both marketplaces and brand websites saw an increase in volumes with 34% and 21% YoY rise in order volumes respectively during FY 2024.

Shipway launches customer data & marketing automation platform ConvertWay for ecommerce

In today's market, where rising ad costs and customer acquisition costs (CAC) make achieving high website conversion rates increasingly challenging, ConvertWay is poised to transform how businesses convert website visitors into paying customers and retain them longer. (Representational Image via Unsplash)

ConvertWay maximizes marketing budgets by prioritizing SMS and WhatsApp.

Housing.com partners with Disney+ Hotstar for the ongoing ICC Men’s T20 World Cup 2024

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

This move aligns with Housing.com’s objective to amplify its brand presence and connect with a wider audience seeking trusted guidance in their home-buying and renting journeys.

India is viewing AI in a rational and prudent way: Ipsos Report

62% Indians claimed to be aware of the products and services using AI, while claimed awareness was higher in China (81%) and Indonesia (80%). (Image: Steve Johnson via Unsplash)

As per the report, even though over 6 in 10 urban Indians (64%) claimed to have a good understanding of AI, some of the markets were miles ahead in their understanding of AI – especially Indonesia (86%), Mexico (80%), Peru (76%), South Africa (76%), Thailand (75%) and Türkiye (74%).

60 percent of Indians have language pet peeves: Report

Delving deeper into India’s linguistic irritations, the survey revealed that 55% of Indians have either committed or come across the incorrect use of common homophones like 'your/you're,' 'their/there/they're,' using 'anyways' instead of 'anyway,' or the perennial 'who/whom' confusion. (Representative Image: Surendran MP via Unsplash)(Representative Image: Surendran MP via Unsplash)

Duolingo has partnered with YouGov to explore the language frustrations faced by Indians, uncovering a myriad of mispronunciations, grammatical errors, and homophone mix-ups.