Author: Indrani Bose

NODWIN Gaming appoints Ishaan Arya, as Vice President of Sales and Partnerships

Ishaan Arya will be working on new brand partnerships, initiatives and innovating IPs as NODWIN Gaming pushes the boundaries in the gaming, esports, and lifestyle segments.

Ishaan Arya will focus on enhancing the value of the company’s existing IPs, such as BGMS, DreamHack India, NODWIN India Premiership, Valorant Challengers South Asia, and Comic Con India.

Bombay Shaving Company’s Gauri Malhotra on why the brand chose a “negative” campaign for Father’s Day

Occasions like Valentine's Day and Mother's Day are celebrated with far more enthusiasm, and there is greater brand participation, says Gauri Malhotra, CMO, Bombay Shaving Company.

Gauri Malhotra, Chief Marketing Officer of Bombay Shaving Company discusses the rationale behind the campaign, the idea behind choosing inhouse employees to feature in the ad film and more.

Spotify launches new in-house creative agency Creative Lab

Spotify measured a panel of users' attention via Amplified Intelligence’s attention tool, across one month using data from 2,500 people in India capturing more than 7,900 ad views.

Available in 11 markets, including India, the Creative Lab will enable advertisers to reach the Spotify audience more effectively.

Bumble launches Opening Moves featuring Bollywood actors Khushi Kapoor and Vedang Raina

In Bumble’s new film, Khushi and Vedang bond over Bumble's new Opening Moves feature, with Khushi asking Vedang questions like “Most iconic first date idea?” and “What’s your guilty pleasure?”.

Opening Moves is the dating app’s new feature added to their Make The First Move functionality that gives women the option to set a question that their matches can respond to, creating a new way to engage with connections while keeping women in control.

Hero Vired celebrates Father’s Day with a campaign featuring a comic strip

Akshay Munjal, Founder and CEO of Hero Vired, commented, "Father's Day honours the endless efforts and selfless contributions of all fathers. At Hero Vired, we get to witness and celebrate fathers who embrace the journey of upskilling - setting a powerful example for their children. By continuously enhancing their skills and embracing lifelong learning, these fathers demonstrate that upskilling brings lasting rewards and endless opportunities."

The campaign features a comic strip, highlighting how fatherly teachings have evolved over time.

Only 25 percent advertisers completely prepared for the cookie phaseout: Report

Advertisers will change the way they spend in a cookieless world. 44 percent of advertisers anticipate shifting advertising spend to different channels, as the cookie is phased out. (Image source: Unsplash)

Advertisers aren’t ready for the cookieless future, and many agree with Google’s decision to delay the phaseout, as per the report.

Elevating customer experience: Why conversation cloud is the new frontier for savvy brands

While many businesses are using conversational AI like chatbots, they struggle to provide good customer experiences. This is because current enterprise tools are outdated and can't handle modern AI-powered conversations across different messaging apps, writes Beerud Sheth, Co-Founder and CEO, Gupshup .

Beerud Sheth, Co-Founder and CEO, Gupshup writes that The traditional website-centric approach, while once revolutionary, is no longer sufficient to meet the demands of today’s hyper-connected consumers.

D2C company Vestige launches V20 campaign to celebrate efforts of direct sellers and companies

he V20 campaign encapsulates a journey of growth and impact as Vestige continues to empower individuals and communities through innovative products and business opportunities.

The campaign, featuring a video – From Struggles to Success: Salute to Vestige Distributors, applauds the efforts and contributions of Indian direct sellers and direct-selling companies in the growth of the industry.