Author: Indrani Bose

Brand tax explained | Big salary gaps in Indian communications | Meta and Google bend ad rules

From Mahindra & Mahindra, Tata Group to ICICI and HSBC, the issue of charging GST on brands and logos used by subsidiaries is complex, with valid arguments on both sides. But one thing is sure, the practical challenges and unintended consequences of ‘brand tax’ require clear guidelines and careful consideration of the broader economic impact.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

GMR Sports appoints Satyam Trivedi as chief executive officer

Prior to his stint at RSPG Sports, Trivedi held a leadership position at Adani Sportsline for over a decade.

In a LinkedIn post expressing his excitement about the new position, Trivedi described joining GMR Sports as “stepping onto the pitch as the new skipper”. He highlighted the familiarity with many team members and the warm welcome he has received from the promoter family.

BCCI invites applications for marketing leadership role

While Singapore has emerged as a new contender, Saudi Arabia remains firmly in the running, with locations such as Riyadh or Jeddah under serious consideration.

The GM Marketing will be responsible for developing and implementing the overall marketing strategies of the BCCI.

India’s digital dilemma: Balancing growth with gaming governance

Nirupama Soundararajan, Co-Founder and Partner, Policy Consensus Centre

If illegal betting and gambling is brought under the purview of PMLA, authorities would have greater power to investigate financial transactions, trace illicit proceeds, and impose suitable penalties on those involved, writes Nirupama Soundararajan, Co-Founder and Partner, Policy Consensus Centre.

Indians opt for home grown getaways: Airbnb searches soar 340%

“The data underscores a growing trend amongst Indian travelers to explore domestic destinations during short breaks and long weekends as they are easily accessible. At Airbnb, we are excited to offer a wide range of stays as people explore new locations and immerse themselves in the local culture through our host offerings,” said Amanpreet Bajaj, Airbnb’s General Manager for India, Southeast Asia, Hong Kong, and Taiwan.

Goa, Lonavala, Puducherry, Mumbai and Udaipur emerge as the most searched for domestic destinations.

Colgate unveils “Eat Like You Should” campaign to raise oral care awareness

Juneston Mathana, Executive Creative Director at WPP @ CP, while speaking about the campaign quoted: The thing about ‘relatable behaviour’ is that you have to show it in the most relatable way. But just that could also get boring. So we introduced a little rhythm & rhyme with our partner-in-crime – Vishwesh Krishnamoorthy from Corcoise Films to make people aware of the subconscious compromises others are making out there. The result left people with something to chew on.

Based on a recent Colgate study’s findings, almost 1 in 2 Indians claim to have a dental problem, which has led to people changing their eating habits without even realizing it.