Author: Indrani Bose

Bollywood’s comeback king? Shah Rukh Khan climbs brand value ladder while Virat Kohli holds strong: Report

The year 2023 also saw Indian celebrities’ continued participation as active investors of startups across industries — ranging from skincare to apparel.bn in 2024, at a CAGR of 31.0%.

The top three most advertised brands on digital platforms are Pepsi endorsed by Ranveer Singh; Livspace endorsed by Anushka Sharma and Virat Kohli; and JioCinema endorsed by Alia Bhatt, MS Dhoni and Sachin Tendulkar, as per Kroll’s report.

Adobe reimagines PDFs by integrating Adobe Firefly into Acrobat

Acrobat is the first PDF solution to offer in-app generative image capabilities.(Image source: Moneycontrol)

New features in Acrobat AI Assistant, a conversational engine deeply integrated into Reader and Acrobat workflows, will allow customers to ask questions, get insights and create content from information across groups of PDFs – and other document types – including Microsoft Word, Microsoft PowerPoint, text files and more.

The self-declaration certificate for ads: Prospects, pitfalls, and influence on the sector

Unlike traditional media such as television or radio, where the number of creative elements is limited, digital advertising involves multiple simultaneous creative tests for performance marketing campaigns. This complexity raises questions about the number of declarations required and the feasibility of managing them efficiently, writes Ambika Sharma, Founder & MD, Pulp Strategy.

The requirement for detailed self-declarations is likely to increase compliance costs for digital advertisers, writes Ambika Sharma, Founder & Chief Strategist, Pulp Strategy Communications.

Meesho’s Soumitra Choubey: Witnessing a surge of Gen Z users under 25 joining the platform

Soumitra Choubey, Associate Director - Brand Marketing, Meesho

Soumitra Choubey, Associate Director – Brand Marketing, Meesho sheds light on the inspiration behind the Meesho Trendz campaign and further delves into the importance of Gen Z as a core demographic, explores the strategic role of digital media investments, and more.

Schneider Electric’s global CMO Chris Leong: We cannot ignore the common megatrends of digitization and AI

Chris Leong, Global Chief Marketing officer, Schneider Electric

Chris Leong, Global Chief Marketing officer, Schneider Electric discusses how Lauritz Knudsen holds the flag of ‘Made in India’ for both India and the global market, how climate change should be tackled on an individual level, enterprise level, or at the government/policy maker level, and more.

IAS partners with Reddit to provide AI-driven measurement to advertisers

The partnership will give advertisers an additional layer of trusted, third-party transparency in their investment on Reddit as they reach and engage with the platform’s 100,000+ interest-based, intent-driven communities.

IAS’s Brand Safety and Suitability Measurement complements Reddit’s user and brand safety investments, which includes human moderators and AI-driven moderation tools, brand safety content detection, and customizable Brand Suitability controls.

IAS partners with Pinterest and Reddit to provide AI-Driven measurement to advertisers

This enhancement expands on IAS’s partnership with Pinterest, which offered Viewability and Invalid Traffic (IVT) Measurement across display and video inventory in 2023.

As part of Total Media Quality (TMQ) for Pinterest, advertisers get access to Viewability, Invalid Traffic (IVT), and Brand Safety Measurement within IAS Signal, the unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns.