Author: Indrani Bose

Colgate unveils “Eat Like You Should” campaign to raise oral care awareness

Juneston Mathana, Executive Creative Director at WPP @ CP, while speaking about the campaign quoted: The thing about ‘relatable behaviour’ is that you have to show it in the most relatable way. But just that could also get boring. So we introduced a little rhythm & rhyme with our partner-in-crime – Vishwesh Krishnamoorthy from Corcoise Films to make people aware of the subconscious compromises others are making out there. The result left people with something to chew on.

Based on a recent Colgate study’s findings, almost 1 in 2 Indians claim to have a dental problem, which has led to people changing their eating habits without even realizing it.

DBS CEO Piyush Gupta to step down in March 2025

In a show of accountability for service disruptions that plagued the bank, Gupta took a 30% pay cut in 2023. (Image source: CNBC TV18)

His successor will be Tan Su Shan, the bank’s current deputy CEO and head of institutional banking.  

629% surge in AI content verification: Consumers demand authenticity

81% of primary decision-makers during this period are women, highlighting the importance of female-centric marketing.(Representational image via Unsplash)

While 30% conversations happened around using AI as a festive planner, there is a 189% increase in negative memes around AI which suggests a corresponding rise in apprehension, as per the report.

87 percent Indian entrepreneurs expect growth in next 3-5 years: Survey

Mentorship has been a crucial component of the entrepreneurial journey, with 76% of business owners seeking guidance. (Image source: Moneycontrol)

68% of respondents report up to half of their annual revenue comes from online sales and 95% of those whose business is currently a supplemental income hope to make it their primary source of income, as per the survey.