Indrani Bose – Page 33

hoichoi achieves 60:40 gender balance; 200 percent ad revenue growth

In addition to direct subscription revenue, hoichoi has diversified its revenue streams through bundling partnerships and initiatives, such as Hindi dubbing of its Bengali shows. Mukherjee points out that hoichoi's extensive original content catalogue, including Hindi-dubbed versions, has contributed significantly to its revenue, especially in the Hindi market.

While West Bengal remains hoichoi’s core market, over 45% of its users come from other regions of India, says Soumya Mukherjee Chief Operating Officer – hoichoi (India & Bangladesh).

Unpredictable monsoon derails auto retail: PV sales plunge 4.53% YoY

FADA President, Mr. Manish Raj Singhania

In the CV segment, sluggish construction activity, liquidity issues and weather-related disruptions are likely to suppress demand further.

Festive season fuels e-commerce boom: Meesho enables over 8 lakh jobs

Meesho continues to work with prominent third-party logistics (3PL) providers including Delhivery, Ecom Express, Shadowfax, and Xpressbees, among others.

This year, Meesho’s sellers have hired 5 lakh seasonal workers as part of their requirements for the festive season.

APEDA to promote alcoholic beverage exports as part of ‘Make in India’ initiative

Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco.

Exports in this segment to cross $1 billion export revenues.

Rs 580 bn boom: Indian digital ad spending set to surge 15.9% this festive season

81% of primary decision-makers during this period are women, highlighting the importance of female-centric marketing.(Representational image via Unsplash)

72% of young Indian e-commerce shoppers basing their purchase decisions on personalised recommendations, as per the report.

Innerwear brand Jockey focusses on digital amidst quick commerce boom

Jockey has 6-8% market penetration for women’s innerwear with metro cities witnessing the most demand, says Nihal Rajan, CMO, Jockey.

Nihal Rajan, CMO, Page Industries shares how Jockey is developing a range of products that aren’t just fleeting trends or seasonal fads and the significance of merging cricket with fashion.

Kia leads mass market segment; Audi tops luxury segment: Report

The primary objective of this comprehensive study was to assess and quantify customer experience across sales, after-sales service and product quality in the passenger vehicle category. (From left to right: Kia and Audi. (Image source: Unsplash))

Toyota scores highest in product experience with 45.40. Good resale value, gearshift quality, quality of lights, contributed the most to its ranking.

BMC ignores pleas from OOH media owners | Jaimit Doshi’s dual leadership role at Lenskart and Hustlr

Times Internet Ltd has witnessed a marginal rise in its advertisement revenue in FY 24

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Alia Bhatt becomes new global brand ambassador for L’Oréal Paris

“I am thrilled to join the L’Oréal Paris family and stand alongside a community of strong, powerful women. As someone who has always been deeply interested in all things skin, I admire L’Oréal Paris for its pioneering innovations and commitment to excellence in the beauty industry. The brand’s celebration of women’s empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L'Oréal Paris to make a positive impact in the beauty industry and champion inclusivity for women," says Alia Bhatt.

She joins the brand’s diverse roster of spokespersons like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others.

LS Digital expands into US market to launch “.fear-LS”

There is a worldwide surge in companies embracing digital business transformation to eliminate friction and fuel growth.

This joint venture aims to leverage the strengths of both the companies to solve the industry pain point of digital friction; an operational disconnect within the customer journey.