Author: Indrani Bose

Indian Industry wishlist for Budget 2024: Tax relief, EV push & skill upgradation

The surge in advertising spend will be directed towards regional and localised campaigns, aimed at capturing the growing market share in rural segments in H2 FY25. (Image source: Moneycontrol)

Industry leaders are awaiting measures that will empower their respective sectors and propel the nation towards its $5 trillion dollar ambition.

Govt considering stricter regulations on ads for anti-diabetes, sex hormone, and oncology drugs

India's top drug advisory body, the DTAB, suggested restricting advertising for these drugs after considering a proposal from Goa's Food and Drugs Administration. This move comes after several years of deliberation on the matter. (Image source: Unsplash)

To curb misleading claims, the government has drafted new rules that would require prior approval for advertising anti-diabetes, sex hormone, and oncology drugs.

The growing irrelevance of PR agencies: Can agencies stop their decline into obsolescence?

The PR industry stands at a precipice. Can it successfully metamorphose from a purveyor of press releases to a strategic partner driving business impact? Or will it succumb to the increasing pressures of a digital age demanding authenticity, transparency, and tangible results? Only time will tell. (Image sourced from Moneycontrol)

The PR industry is at a crossroads, facing a fast-changing media landscape and evolving client demands while the threat of in-house teams looms large. Can PR agencies adapt to survive or are they becoming obsolete?

BluSmart completes pre-series B funding round; secures $24 mn in investment

Punit Goyal, Co-founder, BluSmart (left) Anmol Jaggi, Co-founder, BluSmart (right) with Sumant Sinha (centre)

The fundraise saw participation from new investors including responsAbility Investments AG (impact asset manager), Sumant Sinha (global leader in the Renewable Energy sector); MS Dhoni Family Office (Cricket icon and former Indian Captain).

Meghalaya’s Bah Paul on carving space for the state’s OTT platform Hello Meghalaya amidst streaming giants

Hon’ble Minister of Department of Tourism and Department of Arts & Culture, Government of Meghalaya, Bah Paul Lyngdoh

Minister of Department of Tourism and Department of Arts & Culture, Government of Meghalaya, Bah Paul Lyngdoh discusses how Hello Meghalaya will carve out its niche and ensure discoverability for local content creators and ensure accessibility for audiences who may not speak the local languages featured on the platform.

Cricket will inevitably get involved in esports in some form: Nodwin Gaming’s Akshat Rathee

It is now rare to find a young person with a smartphone who doesn’t have a game on it, says Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming.

Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming discusses the vision for NODWIN’s global expansion and the unique challenges and opportunities presented by different markets, mainstream adoption of gaming and its impact on the industry.