Author: Indrani Bose

Airbnb partners with IAFCI to combat travel scams

Gen Z and Millennials are the most likely to admit to having fallen for a scam with victims losing on average Rs 1,02,233.(Image sourced via Unsplash)

Over 40% of Indian travelers would risk booking with limited information if it meant saving money, as per the survey.

Swiggy Instamart appoints Sairam Krishnamurthy as chief operating officer

Previously, he served as the Chief Operating Officer of the supermarket business at More Retail, where he also held the position of Chief Merchandising Officer before that.

In this new role, Sairam will oversee Swiggy Instamart’s operating units, which include dark store operations, infrastructure operations, city growth and expansion.

The CMO pay debate: Are marketers underpaid?

Inspired by Mahatma Gandhi’s wisdom, “Be the change you wish to see,” Growth Ka Chashma invites investors to “Spot the growth you want in your portfolio.” It simplifies financial literacy with a gamified approach, combining advanced AI with market analysis to make stock market learning more accessible.

Are marketing chiefs just gaining power and not pay? Find out.

Adobe Express for Education gets upgrade with new AI features

In November 2023, Minister of Information and Broadcasting Ashwini Vaishnaw announced that the government would begin drafting regulations specifically to address deepfakes.

Adobe Express for Education is designed to be classroom safe with responsible generative AI that’s collaborative and improves student engagement and communication.

Cab aggregators largest culprits in dark patterns, says Rohit Kumar Singh

Rohit Kumar Singh, the former Secretary of the Department of Consumer Affairs, has called out cab aggregators as "one of the biggest culprits" in the deceptive landscape of dark patterns.

The ASCI Academy, in collaboration with Parallel HQ, a design firm, has identified the prevalence of deceptive patterns in popular Indian apps

56 percent CMOs allocate over 20 percent of budget on innovation: Dentsu report

By contrast, trust in Generative AI to enhance creativity and innovation as a co-pilot and accelerator of human creativity is growing, with fewer considering it a threat to human craft and ingenuity. (Representative Image: Andrea De Santis via Unsplash)

When 67% of CMOs doubted that AI could create content that moves us in 2023, the number has dropped 18 percentage points to 49% this year.