Indrani Bose – Page 32

Cipla competing in beverages as a category | YouTube keeps watch on Broadcasting Bill | Ascential to acquire Effies

Cipla Health Limited, the maker of Nicotex and Prolyte ORS, surpassed the Rs 1000 crore revenue mark last year

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Indians opt for home grown getaways: Airbnb searches soar 340%

“The data underscores a growing trend amongst Indian travelers to explore domestic destinations during short breaks and long weekends as they are easily accessible. At Airbnb, we are excited to offer a wide range of stays as people explore new locations and immerse themselves in the local culture through our host offerings,” said Amanpreet Bajaj, Airbnb’s General Manager for India, Southeast Asia, Hong Kong, and Taiwan.

Goa, Lonavala, Puducherry, Mumbai and Udaipur emerge as the most searched for domestic destinations.

Sonal Kabi returns to Amazon Prime Video as director and head of marketing

She joined Amazon Prime Video in 2017 as Lead for Originals.

She joined Netflix as Director of Marketing in May 2023

Colgate unveils “Eat Like You Should” campaign to raise oral care awareness

Juneston Mathana, Executive Creative Director at WPP @ CP, while speaking about the campaign quoted: The thing about ‘relatable behaviour’ is that you have to show it in the most relatable way. But just that could also get boring. So we introduced a little rhythm & rhyme with our partner-in-crime – Vishwesh Krishnamoorthy from Corcoise Films to make people aware of the subconscious compromises others are making out there. The result left people with something to chew on.

Based on a recent Colgate study’s findings, almost 1 in 2 Indians claim to have a dental problem, which has led to people changing their eating habits without even realizing it.