Indrani Bose – Page 34

BMW Group posts strong growth in fully-electric vehicles in first half of 2024

For the BMW brand, models from the upper premium segment are becoming increasingly popular with customers, in addition to fully-electric models.

The BMW Group delivered 1,213,359 vehicles of the BMW, MINI and Rolls-Royce brands in the first half of the year.

Canva unveils inaugural campaign ‘Dil Se, Design Tak’ in India

oday over 120 Indian creators are now participating in the Canva Creator Program, and India’s Canva for Freelancers community has 240,000 members—a testament to the growing demand for visual communication among knowledge workers and freelancers in the country.(Image sourced from Canva's website)

India, home to a vibrant creator community, has quickly emerged as Canva’s fifth largest market.

The Sleep Company plans nearly Rs 80-85 crore ad spend for FY25

In 4.5 years since its inception, the company has touched achieved Rs 500 crore ARR (Annual Recurring Revenue).

Having launched its 100th store in India, the company is further looking to solidify its market position by enhancing its omnichannel presence.

Tata Motors announces milestone with over 20 lakh SUVs on Indian roads

The automobile giant initiated the pitch earlier this year, as previously reported by Storyboard18 exclusively.

Tata Motors reported a 2% increase in global sales to 3,29,847 units in the June quarter, compared to 3,22,159 units in the previous quarter

House of Biryan secures $2 million in funding for expansion

In December 2023, online food delivery platform Swiggy said that its customers ordered an average of 2.5 biryanis every second during the year. (Representative Image: Raman via Unsplash)

House of Biriyan currently makes an annual operating loss of 2% and hopes to become profitable before year-end,

Beyond borders, beyond bureaucracy: The VC’s playbook for fintech compliance

VCs have a pivotal role in guiding startups towards responsible growth across borders by balancing innovation with regulatory adherence, writes Pratekk Agarwaal, Founder & General Partner at GrowthCap Ventures.

Recent actions such as those involving Paytm and IIFL underscore the regulatory scrutiny faced by fintech firms, writes Pratekk Agarwaal, Founder & General Partner at GrowthCap Ventures.

How search marketing can adapt in a data-conscious future?

By marrying the creativity and strategic thinking of traditional marketing with the power of data insights, marketers can craft effective campaigns that resonate with audiences while respecting their privacy, writes Prashant Puri, Co-Founder & CEO, AdLift.

Regulations like India’s Digital Personal Data Protection Act (DPDPA) of 2023 have prompted a collective rethinking of how data is collected and used, writes Prashant Puri, Co-Founder & CEO, AdLift.

Kantar’s Soumya Mohanty on adapting creative strategies for the digital landscape

Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar

Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar, shares how South India demands original ads and not recycled ones, importance of emotions in advertising, what brands can learn from Surf’s Daag Achhe Hai/Stains are Good and more.

The rise of the everyday influencer: How authenticity is winning over mass appeal

While micro-influencer marketing may face some hurdles, its peak in India might still be a few years away. The continuous expansion of digital connectivity and the increasing penetration of social media in tier 2 and tier 3 cities provide ample opportunities for growth, writes Vaibhav Gupta, Co-Founder and Chief Product Officer, KlugKlug.

The evolving consumer preferences towards authentic and relatable content suggest that micro-influencers will remain a valuable asset for brands, writes Vaibhav Gupta, Co-Founder and Chief Product Officer, KlugKlug.

India’s iGaming: Taxed to extinction, or a catalyst for change?

If the Supreme Court denies the requested relief, the consequences for the online gaming industry could be severe. The industry may be driven underground, with more businesses operating in gray areas, writes Aruna Sharma, Development Economist and retd Secretary GoI.

This tax is contentious because the total wagered amount includes both entry fees and prize money, which do not fit neatly into the definitions of goods and services, writes Aruna Sharma, Development Economist and retd Secretary GoI.