Indrani Bose – Page 34

56 percent CMOs allocate over 20 percent of budget on innovation: Dentsu report

By contrast, trust in Generative AI to enhance creativity and innovation as a co-pilot and accelerator of human creativity is growing, with fewer considering it a threat to human craft and ingenuity. (Representative Image: Andrea De Santis via Unsplash)

When 67% of CMOs doubted that AI could create content that moves us in 2023, the number has dropped 18 percentage points to 49% this year.

Tata Tea Premium taps into regional sentiments with new ad campaigns

Tata Tea Premium, the tea brand from Tata Consumer Products has launched 3 new films under the aegis of its hyperlocal marketing strategy.

These films have been crafted by Mullen Lintas.

NSDC, Britannia join hands to empower women entrepreneurs

The program has been launched with the introduction of complimentary self-learning basic entrepreneurship courses available in multiple languages on the Skill India Digital Hub (SIDH).

This initiative aims to empower approximately 25 lakh women across India, providing them with the skills, knowledge, and resources needed to start and grow successful businesses.

Amara Raja and Ather Energy partner for EV battery development

The rise in EV advertising can certainly provide a boost to the auto sector’s overall ad spends, say experts.

As part of this agreement, Amara Raja will collaborate with Ather to develop and supply NMC (Nickel Manganese Cobalt) and LFP (Lithium Iron Phosphate) Lithium-Ion and other advanced chemistry cells.

Govt’s new rules for surrogate ads | India’s customer experience crisis | Hummel enters Indian esports scene

The consultative process of forming the guidelines for surrogate ads though began in February this year, there has only been a tentative timeline for it to be made public, and has been under consulting process ever since. (Image source: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Google boosts creativity with new reporting and Gen AI tools

The year 2025, according to the study, will cement AI as an "enabler" rather than a mere disruptor.

YouTube video placement reporting for Performance Max is now rolling out as well, helping one ensure that their ads appear in brand-suitable places

54 percent Indians learning new languages to better understand commentary during Olympics: Survey

A recent survey conducted by Duolingo in collaboration with YouGov reveals that Olympic Games has ignited a passion for languages and cultures among desi fans.

The survey found that 71% of Indians reported that watching their favorite sport or athlete ignited their curiosity about different cultures and languages.

Nazara Technologies becomes 8th largest gaming acquirer

Nazara is aiming to identify opportunities within the gaming, esports and adtech arenas internationally particularly with a focus on established gaming IP’s/studios, those advancing in technologies like web3, Virtual Reality, and AI.

Nazara has been ranked above companies including MTG and Atari which finished at ninth and tenth positions respectively.

WhatsApp launches privacy campaign; highlights importance of secure communication

Josy Paul, Chair and Chief Creative Officer, BBDO India, said, " The story of young Ikbir, who moves to a new city to achieve his dreams, is a story of vulnerability and strength. It is as much his story, as it is everyone’s story. It shows us that physical distance does not mean emotional distance. With WhatsApp, we can share intimate moments privately and be our most real selves with the ones who matter."

While end-to-end encryption is the foundation of what keeps calls and messages secure on WhatsApp, the film educates users on privacy features like Block and Report, Two-step verification and Meta Verified that help strengthen the security of conversations.