Brands are increasingly weaving CTV into their media strategies. CTV’s rise also dovetails with an evolving search ecosystem.
Author: Delshad Irani
Google antitrust trials: OpenAI expresses interest in acquiring Chrome, should Google be forced to sell
Google has not indicated that Chrome, which dominates the browser market, is for sale. However, head of product for ChatGPT Nick Turley’s testimony during the current antitrust trial, highlights how a forced divestiture could reshape the broader technology landscape.
CCI clears Kandhari Global Beverages and Coca-Cola’s Rs2000 crore deal for bottling unit
Kandhari Global Beverages, a long-standing Coca-Cola partner since 1993, has steadily expanded its presence in the market.
M&M leadership reshuffle: R. Velusamy named president of auto biz, Veejay Nakra gets farm equipment
The executive reshuffle was framed by Mahindra Group CEO and Managing Director Dr. Anish Shah as a strategic move to align leadership with the company’s long-term vision.
MIB’s Sanjiv Shankar transferred ahead of WAVES; Prabhat named Additional Secretary in I&B Ministry
The government has appointed senior bureaucrats Sanjiv Shankar and Prabhat to additional secretary roles in a significant administrative reshuffle. Shankar was pivotal in the organisation of the upcoming WAVES event.
Omnicom’s John Wren on IPG deal: ‘No fear of losing (clients) because of the transaction’
Omnicom’s revenue in the first quarter reached $3.7 billion, up 1.6 percent from the same period a year earlier. Organic revenue, which excludes the effects of currency fluctuations and acquisitions, rose 3.4 percent.
Sunscreen showdown: Honasa’s Ghazal Alagh takes a jab at HUL-owned Lakmé
Ghazal Alagh and Lakmé ignite a high-SPF showdown, spotlighting transparency, science-backed claims, and rising competition in an evolving skincare market.
Meta’s grip on social media faces major test in historic antitrust trial
At the center of the case are two pivotal acquisitions: Instagram, purchased in 2012 for $1 billion in cash and stock, and WhatsApp, acquired two years later for $22 billion.
The Big Break that changed Indian advertising: Piyush Pandey & Ogilvy
Piyush Pandey is regarded as the creative soul of Indian advertising and Ogilvy. A man who didn’t just write ads but rewrote the language in which India spoke to itself.
Apple dodges tariff fallout for now, as Donald Trump grants temporary reprieve
America’s proposed tariffs had raised alarms within Apple Inc’s operations, finance and marketing divisions, particularly as production timelines for the next iPhone, expected to be largely made in China, tightened.