Delshad Irani – Page 3

WATCH: Kunal Shah on AI, creativity, and the future of human adaptation

At Storyboard18's Global Pioneers Summit, Kunal Shah, Founder and CEO of CRED observed, "The biggest disruption will be how humans adapt. High-commitment actions—like having kids—might decline. People may choose perpetual excitement over long-term responsibility."

“Every home has a CTO aged 10 to 18. They’re also becoming the procurement officers. Businesses will cater to them,” Kunal Shah said.

WATCH: Filmmaker Nitesh Tiwari, Adarsh Atal, Shriram Iyer on working with ‘secure’ actors for Dream11 ads

Many consider the Dream11 ad a playful, nostalgia-infused battle of team-building. Beyond its script and entertainment value, the campaign is also drawing attention for its massive production scale.

“The actors were completely invested,” Tiwari said in a discussion at Storyboard18 Global Pioneers Summit. “They were secure enough to laugh at themselves, and that brought a lot of authenticity to the performance.”

Nespresso sees ‘massive potential’ as it enters India’s emerging premium coffee market

Nespresso's global chief Navratil likened the evolution to that of wine culture, with consumers increasingly seeking to become connoisseurs. Social media and the proliferation of specialty coffee shops have helped accelerate this transformation. “You want a good machine at home - it’s a reflection of who you are and what you value,” he noted.

“For the first time, we are seeing coffee consumed not just for stimulation but for pleasure,” said Philipp Navratil, global CEO of Nespresso. That shift is driving demand for premiumisation – a trend marked by a deeper consumer interest in origin, production methods, and sustainability.

WPP drops Diversity, Equity, and Inclusion language amid political headwinds

In the latest annual report, released on March 28, WPP’s chief executive, Mark Read, acknowledged shifting political dynamics, writing that “much has changed over the last year.”

WPP’s Mark Read stresses on ‘more efficient operations and strict capital allocation’ amid market pressures

The world’s largest holding company’s CEO is betting big on tech and creativity amid market pressures. In his annual statement, Mark Read said the company plans to increase annual investment in WPP Open from £250 million in 2024 to £300 million in 2025.

Parliamentary panel proposes unified media council to regulate digital, print, and broadcast content

The committee also suggested merging MIB, the Ministry of Electronics and Information Technology (MeitY), and the Department of Telecommunications to address regulatory challenges arising from technological convergence.

India will be the engine of growth, says CEO Jagrut Kotecha as PepsiCo bets big on India

PepsiCo plans to double its revenue in India within the next five years, recognizing the country as a crucial market. To achieve this, the company is making bold investments to expand its capacity, according to Jagrut Kotecha, CEO of PepsiCo India & South Asia.

India is an anchor market for Unilever, says newly appointed chief executive Fernando Fernandez

Fernando Fernandez, new Unilever CEO, wants to build India as one of his key markets in the future.

Unilever CEO Fernando Fernandez also remarked on the need to rethink brand influence in an era of consumer skepticism. “We need to drive desirability at scale and rethink our marketing systems,” he said.

BCCI seeks media agency to shape IPL 2025 advertising strategy

Interested agencies must submit their Expressions of Interest by March 10, with final proposals due by March 13.

Marketing masterstrokes: How Pepsi’s ‘Nothing Official About It’ upended the 1996 Cricket World Cup

The campaign was a runaway success, cementing Pepsi’s status as a cultural force in India.

In 1996, after losing the official sponsorship of the Cricket World Cup to Coca-Cola, Pepsi launched the bold “Nothing Official About It” campaign, redefining ambush marketing. The ad’s irreverent messaging and strategic timing turned a setback into a cultural and commercial triumph.