Author: Delshad Irani

Virat Kohli teams up with influencers Aamir Ali, Kamiya Jani, in HSBC India’s latest ad campaign

The five commercial films showcase the benefits of HSBC’s banking products and services including home loan, credit cards, NRI services, HSBC Premier and employee banking solution.

HSBC’s ad campaign features brand ambassador Virat Kohli and popular social media influencers Aamir Ali, Kamiya Jani, and others. The ad campaign showcases HSBC products in five 30-second commercial films.

As ‘Hello Kitty’ brand celebrates five decades, Sanrio gears up to bring Kawaii to India

anrio has been working towards creating a strong, licensing programme for Hello Kitty that cuts across generations and speaks to kids, teens and young women to create not just a consumer products programme, but a deeper India relationship for growing the brand.

With Hello Kitty marking its 50th anniversary, Sanrio and Dream Theatre, the agent that represents Sanrio brand in the Indian market, are gearing up to spread Hello Kitty and Kawaii culture on a scale never seen before in India.

Castrol launches new EDGE product range with ad campaign starring Shah Rukh Khan

The TVC is released on 9 June in seven languages to resonate with diverse audiences as part of a complete 360-degree marketing campaign spread across multiple platforms including a teaser video, print, digital, influencer amplification and OOH.

Castrol’s latest campaign TVC ‘Stay Ahead’ features its brand ambassador Shah Rukh. Castrol is an associate sponsor for broadcast of the T20 World Cup and Wimbledon on Disney Star.

Information overload causing frequent basket abandonment in Retail, Consumer Goods and Travel Purchases: Accenture research

The research also found that most people (67%) in India see no improvement or even see an increase in the time and effort required to make a purchase decision. (Image: Bruno Klezer via Unsplash

Retail, consumer goods and travel companies could gain customers and revenue using generative AI to improve the entire purchasing journey, an Accenture report states.

Fire-Boltt leads followed by Noise, boAt; but India’s smartwatch market stagnates in Q1 2024

In terms of smartwatch growth in India in 2024, Noise maintained its market leadership, while Titan demonstrated the fastest growth among the top five.

After witnessing continued double- and triple-digit growth over the past few years, India’s smartwatch market was flat in Q1 2024, stagnating for the first time ever. Top three OEMs’ combined market share dropped to 66% in Q1 2024 from 77% a year ago.

India’s 2024 General Election: A tech policy outlook

The next phase of public policy making promises to be exciting and consultative – an excellent time to tune in to the twists and turns and map technology’s real-world impact, writes Vivan Sharan of Koan Advisory Group in a special column.

A new paradigm is grounds for policymakers and stakeholders to engage in more dialogue, writes Vivan Sharan.

PM Narendra Modi took oath for record third term; See full list of members of Council of Ministers

PM Modi and 72 elected MPs took oath on June 9, 2024, as the Bharatiya Janata Party-led National Democratic Alliance is set to form the government.

Mukesh Ambani, Gautam Adani, Shah Rukh Khan and Rajinikanth were among the special guests and dignitaries present at the oath-taking ceremony for PM Modi and the newly-elected MPs on June 9 at Rashtrapati Bhavan.