Author: Delshad Irani

OML to expand its AI-powered influencer marketing tech Hypothesis globally

Influencer marketing has experienced a remarkable CAGR of 33.4% in key regions such as Australia, Asia-Pacific, the Middle East, and Africa. Furthermore, the USA, Asia-Pacific, and the MENA region emerge as dominant players in the global influencer marketing landscape.

Only Much Louder’s Hypothesis is targeting growth in the Asia-Pacific Region, the Middle East, Africa, and the USA by 2025.

CTV AdEx soars as brands increase investment by 30-40 percent in last two years

On November 20, the Parliamentary Standing Committee on Communications and Information Technology met with multiple stakeholders to discuss concerns about the vulgarity of content streamed on OTT platforms.

Free streaming of IPL on CTV has been a contributing factor in the growth of AdEx on the platform. According to experts, IPL has onboarded a host of BFSI, FMCG, service provider apps’ and household products’ brands as advertisers on CTV and having tasted the ROI on the platform, most of these categories are expected to linger and spend more.

BharatPe and PhonePe settle trademark dispute over ‘Pe’ suffix

BharatPe Vs PhonePe: The long legal battle over 'Pe' began in 2018. (Image: Unsplash)

BharatPe and PhonePe have finally decided to put an end to the long legal battle that started in 2018. The digital payments firms agree to amicably settle all trademark disputes over ‘Pe’.

How to craft campaigns that work for the new-age insurance consumer; Sai Narayan’s top tips

Leveraging sports events like the Indian Premier League (IPL) or the World Cup presents an unparalleled opportunity to engage with a vast audience. But that's just the beginning, says Sai Narayan.

Crafting compelling insurance campaigns for the modern consumer requires a multi-faceted approach that blends tradition with innovation, writes Sai Narayan, CMO of Policybazaar.

DoT issues directions to TSPs for blocking of incoming international spoofed calls

The proposed overhaul of these laws comes amid a surge in applications from non-governmental organizations, trade bodies, and private firms seeking permission to use terms like “India,” “Commission,” “Corporation,” and “Bureau” in their names.

Government issues directions for blocking of incoming international spoofed calls displaying Indian mobile numbers.

SEBI mandates AV disclosures for mainboard public issues; Includes disclosure against relying on finfluencer content

The content of the AV must be factual, non-repetitive, non-promotional and shall not be misleading in any manner, the circular stated, adding that the AV shall also be made available on digital/social media platforms of the Issuer and AIBI.

The provisions of the circular will become applicable on or after July 1, 2024, on a voluntary basis and October 1, 2024, onwards on a mandatory basis.