Delshad Irani – Page 37

Brand visibility is not just about being seen; it’s about being relevant and engaging

Gone are the days of static, one-size-fits-all advertising. Today, AI enables dynamic and responsive campaigns that adapt in real time to engage with audiences effectively.

AI isn’t just a tool for advertisers—it’s a catalyst for transformation, setting new benchmarks for creativity and effectiveness in the global market, writes Sohamm Thakkar.

Many Fortune-500 CMOs are very frustrated. But they don’t know where to go, says Gary Vaynerchuk

"I grew up in Edison, New Jersey, in the 80s. That was literally the epicenter in America of Indian immigrants in the 80s. I do actually believe that me growing up with a lot of Indian immigrants connected me to the culture in a way that's really positive."

As Gary Vaynerchuk’s VaynerMedia enters another global market with India, the celebrated founder believes independent global agencies like his can become an alternative to the traditional holding company and their agency networks.

Gary Vaynerchuk bullish on India; VaynerMedia launches new office in the country

Salman Moin, Country Manager, India, VaynerMedia APAC; Gary Vaynerchuk, CEO, VaynerMedia; Tim Lindley, Managing Director, VaynerMedia APAC

VaynerMedia previously operated in strategic partnership with local agency Step1, that will now operate as VaynerMedia India.

Update mental models from an incremental to an exponential one: Devndra Chawla

Leading through exponential change involves embedding sustainability into the core strategy. As younger generations develop purchasing power, firms must go beyond simple claims of sustainability, writes Chawla.

Devndra Chawla, MD and CEO of GreenCell Mobility, writes that the most fundamental requirement to thrive in a new world is the need to update our mental models from an incremental to an exponential one: “Thriving in an era of exponential change is a complex but rewarding challenge.”

Ashwini Vaishnaw gets I&B Ministry; retains MeitY and Railways ministry

MeitY's draft data protection rules, released for consultation on January 3, propose a phased implementation, starting with DPB-related provisions.

Ashwini Vaishnaw has retained Railways ministry and MeitY. He has also been given the I&B Ministry.

Virat Kohli teams up with influencers Aamir Ali, Kamiya Jani, in HSBC India’s latest ad campaign

The five commercial films showcase the benefits of HSBC’s banking products and services including home loan, credit cards, NRI services, HSBC Premier and employee banking solution.

HSBC’s ad campaign features brand ambassador Virat Kohli and popular social media influencers Aamir Ali, Kamiya Jani, and others. The ad campaign showcases HSBC products in five 30-second commercial films.

As ‘Hello Kitty’ brand celebrates five decades, Sanrio gears up to bring Kawaii to India

anrio has been working towards creating a strong, licensing programme for Hello Kitty that cuts across generations and speaks to kids, teens and young women to create not just a consumer products programme, but a deeper India relationship for growing the brand.

With Hello Kitty marking its 50th anniversary, Sanrio and Dream Theatre, the agent that represents Sanrio brand in the Indian market, are gearing up to spread Hello Kitty and Kawaii culture on a scale never seen before in India.

Author: Delshad Irani