Author: Delshad Irani

NBP 2024: TRAI bats for multiple ratings agencies for TV, disclosure of viewership data by OTT

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

TRAI has made several recommendations for establishing transparent and credible Audience Measurement and rating system for television, radio and OTT broadcasting service, in the National Broadcasting Policy 2024.

National Broadcasting Policy 2024: TRAI pushes for indigenization of broadcasting technologies and equipment

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

TRAI has made several recommendations to promote manufacturing, adoption and deployment of indigenously manufactured broadcasting technologies and equipment, in its paper, ‘Inputs for formulation of National Broadcasting Policy – 2024’.

The Importance of Ashwini Vaishnaw heading three ministries

MeitY's draft data protection rules, released for consultation on January 3, propose a phased implementation, starting with DPB-related provisions.

“The task before Ashwini Vaishnaw is tough and important… it cannot afford ambiguities or playing to the gallery,” writes Mahesh Uppal in this definitive piece on the Minister heading three key ministries in the new NDA government.

IOC exec board proposes creation of “Olympic Esports Games” to IOC Session

The IOC has been engaging with esports since 2018 in a holistic way. It has chosen an approach that allows the organisation to be successful in the esports space while staying true to the values that have guided the IOC for over a century. “With respect to esports, our values are and remain the red line that we will never cross,” the IOC President said.

The IOC is already in advanced discussions with a potential host, and an announcement can be expected very soon after the last formalities have been finalised.

Havas launches new groupwide Operating System, commits 400 million euro to data, tech, AI

Yannick Bolloré, Chairman and CEO, Havas commented, “I couldn’t be more excited about this transformative development for Havas. Aiming at supercharging our positive impact for our clients."

The announcement comes as Havas looks to the future and prepares for a new chapter with the potential to become publicly traded. Havas will appoint a Global Task Force to support this major investment.

From Steve Jobs to Seth Godin, ten quotes about marketing you absolutely should read

"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves." - Steve Jobs. (From left to right: Steve Jobs and Seth Godin. (Image source: News18 Hindi and Amazon))

Read a range of perspectives from different eras and personalities within the marketing and business world, offering both timeless wisdom and modern insights.

Bajaj Consumer Care appoints Sanath R. Pulikkal as CMO

Sanath R Pulikkal is a marketing professional with over 20 years of comprehensive experience and a proven track record in managing key brands in challenging market environments.

In his previous role, Sanath R. Pulikkal was the General Manager of Marketing – Home Care at Dabur India, where he led the marketing and business strategy for some of the most iconic and successful brands in the FMCG industry.