Author: Delshad Irani

boAt breached?: Alleged data leak at boAt lands millions of customers’ data on dark web

The Aman Gupta-led boAt reportedly suffered a massive data breach.

Aman Gupta-founded boAt is facing a data firestorm after a hacker named ShopifyGUY claimed to have leaked the personal data of millions of customers on dark web. The leaked data includes names, email IDs, phone numbers, and customer IDs of Boat customers.

Why do “budget customers of Bharat” expect to be treated poorly by financial services brands?

Piramal Finance is building a "scalable model of empathy" to meet the diverse financing needs of the under-served and unserved people of ‘Bharat’ market. (Image credit: Unsplash via Jerry Mathew)

“They expect to be treated poorly and when they just get treated like a human, it overwhelms them,” says Piramal Finance’s MD Jairam Sridharan about the ‘budget customers of Bharat’. Find out why.

EXCLUSIVE: IPG agencies corner Air India’s media and creative business; marking a huge win for the group

Air India’s Chief Executive Officer Campbell Wilson and Natarajan Chandrasekaran, Chairman of the board of Tata Sons, at the unveiling of Air India's new look and logo at an event in 2023.

Initiative, part of IPG Mediabrands, won Tata Group-owned Air India’s media planning and buying mandate after a competitive months-long pitch last year. The account is one of the most prestigious in the country as the iconic airline brand undergoes a transformation.

After Rahul Johri, is Punit Misra also on his way out of ZEE?

Punit Misra oversees content for both the TV network of ZEE as well as its digital offering ZEE5, both domestically and globally. He also manages ZEEL’s international business spanning 190 countries.

Punit Misra, who is President, Content and International Markets at ZEE Entertainment Enterprises Ltd, is likely to leave the company, according to sources.

Goibibo ropes in father-son duo Jayaram and Kalidas as brand ambassadors

The film leverages cultural cues as much as it does language to build a connection with its audiences in Tamil Nadu and Kerala, delivering a story that aims to resonate with audiences while infusing specific travel contexts with a fresh perspective.

Raj Rishi Singh, Chief Marketing Officer, Goibibo, said, “Goibibo recognizes the need for tailored experiences not just in terms of products/services, but also in terms of brand communications.”

EaseMyTrip partners with Rajasthan Royals as Official Travel and Experience Partner

Rajasthan Royals have started the 2024 season on a positive note, with three wins in three matches, and are today traveling back to Jaipur with EaseMyTrip's assistance to face Royal Challengers Bengaluru in their #PinkPromise match on 6th April at the Sawai Mansingh Stadium.

As part of the tie-up, the Royals will be seen endorsing the value-add being brought to the franchise through EaseMyTrip’s travel bookings services. The partnership will come to life in the form of engaging and entertaining pieces of digital content – something that the Royals are renowned for.

Sanjay Nayar takes over as ASSOCHAM President

Sanjay Nayar brings an experience of four decades in global financial and capital markets, including 25 years at Citi and nearly 14 at KKR, before retiring last year.

Sanjay Nayar is the founder and chairman of Sorin Investment Fund. He serves as a Non-Executive Director at the new-age E-commerce company NYKAA founded by him and his wife Falguni Nayar.

Tata Motors registered total sales of 2,65,090 units in Q4 FY24

Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility Ltd. said, “Passenger vehicle sales in India are projected to set a record in FY24 with over 4.2 million units sold supported by strong growth in SUV sales (SUVs expected to surpass 50 percent of overall sales in FY24 vs 43 percent in FY23) and rising popularity of emission-friendly powertrains."

Tata Motors Limited sales in the domestic and international market for Q4 FY 2023-24 stood at 2,65,090 vehicles, compared to 2,51,822 units during Q4 FY 2022-23.