Author: Delshad Irani

From Steve Jobs to Seth Godin, ten quotes about marketing you absolutely should read

"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves." - Steve Jobs. (From left to right: Steve Jobs and Seth Godin. (Image source: News18 Hindi and Amazon))

Read a range of perspectives from different eras and personalities within the marketing and business world, offering both timeless wisdom and modern insights.

Bajaj Consumer Care appoints Sanath R. Pulikkal as CMO

Sanath R Pulikkal is a marketing professional with over 20 years of comprehensive experience and a proven track record in managing key brands in challenging market environments.

In his previous role, Sanath R. Pulikkal was the General Manager of Marketing – Home Care at Dabur India, where he led the marketing and business strategy for some of the most iconic and successful brands in the FMCG industry.

Illegal cricket streaming: Delhi HC restrains illegal broadcasting of ICC events

The complaint stated that there are various rogue betting websites which are stated to be illegally offering online betting and gambling services, in contravention to the Public Gambling Act, 1867, and for this purpose they are also indulging in illegal streaming of live sporting events.

This proactive judicial approach ensures that as new infringing sites emerge, they are swiftly addressed, thereby protecting the rights of content owners, the order stated.

Dollar Industries bullish on South market; Ropes in Mahesh Babu as brand ambassador

Dollar Industries recently signed actor Mahesh Babu as its brand ambassador for South India. Meanwhile Bollywood superstar Akshay Kumar, endorsing Dollar Man, is associated with Dollar as the brand ambassador for over 14 years. Actress Yami Gautam is the brand ambassador for Dollar Women i.e Missy and Actor, Saif Ali Khan is the brand ambassador for Dollar Always. (Image source: News18)

As a part of the Vision South India strategy, Dollar Industries is targeting around 50% growth in sales from Southern market as compared to current year.

Advertisers rush to release new ads before June 18; Advised to not issue new ads without SDC after June 18

Rather than a move away, experts foresee a recalibration of expectations, with clients seeking more transparency and agencies responding with stronger governance and accountability from media buying agencies, after the CCI probe into ad firms.

Given the complexities and practical challenges highlighted by various ad and media industry stakeholders in implementing the self-declaration certificate mechanism, industry bodies have asked the MIB to postpone the process until there is clarity from SC and concerns are addressed by authorities.

Brand visibility is not just about being seen; it’s about being relevant and engaging

Gone are the days of static, one-size-fits-all advertising. Today, AI enables dynamic and responsive campaigns that adapt in real time to engage with audiences effectively.

AI isn’t just a tool for advertisers—it’s a catalyst for transformation, setting new benchmarks for creativity and effectiveness in the global market, writes Sohamm Thakkar.

Many Fortune-500 CMOs are very frustrated. But they don’t know where to go, says Gary Vaynerchuk

"I grew up in Edison, New Jersey, in the 80s. That was literally the epicenter in America of Indian immigrants in the 80s. I do actually believe that me growing up with a lot of Indian immigrants connected me to the culture in a way that's really positive."

As Gary Vaynerchuk’s VaynerMedia enters another global market with India, the celebrated founder believes independent global agencies like his can become an alternative to the traditional holding company and their agency networks.