Delshad Irani – Page 40

Gary Vaynerchuk bullish on India; VaynerMedia launches new office in the country

Salman Moin, Country Manager, India, VaynerMedia APAC; Gary Vaynerchuk, CEO, VaynerMedia; Tim Lindley, Managing Director, VaynerMedia APAC

VaynerMedia previously operated in strategic partnership with local agency Step1, that will now operate as VaynerMedia India.

Update mental models from an incremental to an exponential one: Devndra Chawla

Leading through exponential change involves embedding sustainability into the core strategy. As younger generations develop purchasing power, firms must go beyond simple claims of sustainability, writes Chawla.

Devndra Chawla, MD and CEO of GreenCell Mobility, writes that the most fundamental requirement to thrive in a new world is the need to update our mental models from an incremental to an exponential one: “Thriving in an era of exponential change is a complex but rewarding challenge.”

Ashwini Vaishnaw gets I&B Ministry; retains MeitY and Railways ministry

MeitY's draft data protection rules, released for consultation on January 3, propose a phased implementation, starting with DPB-related provisions.

Ashwini Vaishnaw has retained Railways ministry and MeitY. He has also been given the I&B Ministry.

Virat Kohli teams up with influencers Aamir Ali, Kamiya Jani, in HSBC India’s latest ad campaign

The five commercial films showcase the benefits of HSBC’s banking products and services including home loan, credit cards, NRI services, HSBC Premier and employee banking solution.

HSBC’s ad campaign features brand ambassador Virat Kohli and popular social media influencers Aamir Ali, Kamiya Jani, and others. The ad campaign showcases HSBC products in five 30-second commercial films.

As ‘Hello Kitty’ brand celebrates five decades, Sanrio gears up to bring Kawaii to India

anrio has been working towards creating a strong, licensing programme for Hello Kitty that cuts across generations and speaks to kids, teens and young women to create not just a consumer products programme, but a deeper India relationship for growing the brand.

With Hello Kitty marking its 50th anniversary, Sanrio and Dream Theatre, the agent that represents Sanrio brand in the Indian market, are gearing up to spread Hello Kitty and Kawaii culture on a scale never seen before in India.

Castrol launches new EDGE product range with ad campaign starring Shah Rukh Khan

The TVC is released on 9 June in seven languages to resonate with diverse audiences as part of a complete 360-degree marketing campaign spread across multiple platforms including a teaser video, print, digital, influencer amplification and OOH.

Castrol’s latest campaign TVC ‘Stay Ahead’ features its brand ambassador Shah Rukh. Castrol is an associate sponsor for broadcast of the T20 World Cup and Wimbledon on Disney Star.

Paytm layoffs: Parent firm One97 Communications lays off employees as part of restructuring plan

Paytm leverages Artificial Intelligence to strengthen operations

Paytm claimed that it will provide outplacement support for smooth transition for laid-off employees and it is also disbursing bonuses which were due to employees.

Former South Indian Bank CMO Azmat Habibulla joins DBS India as MD – group strategic marketing

Habibulla is marketing leader who has led business transformation at some of the leading brands in the country in the FMCG and BFSI sectors.

Prior to Azmat Habibulla’s tenure at South Indian Bank, she worked at ICICI Bank for 15 years as part of the Leadership Team and Head of Marketing.

Information overload causing frequent basket abandonment in Retail, Consumer Goods and Travel Purchases: Accenture research

The research also found that most people (67%) in India see no improvement or even see an increase in the time and effort required to make a purchase decision. (Image: Bruno Klezer via Unsplash

Retail, consumer goods and travel companies could gain customers and revenue using generative AI to improve the entire purchasing journey, an Accenture report states.

Fire-Boltt leads followed by Noise, boAt; but India’s smartwatch market stagnates in Q1 2024

In terms of smartwatch growth in India in 2024, Noise maintained its market leadership, while Titan demonstrated the fastest growth among the top five.

After witnessing continued double- and triple-digit growth over the past few years, India’s smartwatch market was flat in Q1 2024, stagnating for the first time ever. Top three OEMs’ combined market share dropped to 66% in Q1 2024 from 77% a year ago.