CTV empowers creation of hyper-targeted campaigns: Arjit Sachdeva of VDO.AI

Estimates suggest that each brand's ad spend during the World Cup could range from approximately INR 2.4 million to 3 million, reflecting their substantial commitment to connect with the cricket-loving audience.

Brands are poised to make significant investments in leveraging CTV and OTT platforms during the 2023 World Cup, with ad spend for this highly anticipated event expected to reach remarkable heights. Notably, key sectors like B2C, including FMCG and automobiles, are likely to lead the charge in terms of ad spend.

Koo needs fresh funding or strategic partnership to continue its growth: Mayank Bidawatka

While Koo is yet to file its FY23 financials, its revenues totalled to just Rs 14 lakh in FY22, as per the latest available data, up from Rs 8 lakh in FY21. (Image sourced from CNBC)

Koo, once a high-flying startup, had also roped in Naval Ravikant and Balaji Srinivasan as investors. It had even positioned itself to take on X (formerly Twitter) but now cannot scale without an M&A or fresh capital.

All smartphones will have to support for NavIC by the end of 2025: Rajeev Chandrasekhar

“Net Neutrality in India was a hard fought battle for those who remember - which started during UPA government and peaked in 2015/2016. I led an effort where over 5 lac Indians wrote to TRAI opposing efforts of some telcos to cabelize the internet and double dip/charge,” the minister said in a social media post. (Image sourced from Moneycontrol)

5G smartphones would have to support NavIC by 1 January 2025, and other phones by December 2025, the minister said.

Apple has ditched the Lightning connector: here’s what it means for you

The European Commission earlier estimated that a common charger will save 11,000 tons of e-waste annually in Europe alone while the tonnes of lightning cables that already owned because of previous iPhones could also add to the waste in the coming years. (Image source:Moneycontrol)

Apple has ditched its Lightning connector with the newly launched iPhone 15 series and replaced it with a USB-C type.

PM Modi: Today, India is known for its tech talent and tech prowess

Days before world leaders arrive in New Delhi for the G20 Leaders' Summit, PM Modi spoke to Moneycontrol about his vision for India’s role in a world riven by geopolitical uncertainties, the need for credible global institutions and dangers from financially irresponsible policies. (Image from @narendramodi via Twitter)

In a Moneycontrol exclusive interview, PM Narendra Modi spoke about India’s digital revolution setting global benchmarks.

Why is a Korean, Russian, French, and Spanish mariachi band speaking in Hindi in Scapia’s ad film?

The films, directed by Fusion Films, which spans South Korea, Spain, and France, show foreign locals speaking Hindi while narrating the features of the Scapia Federal Credit Card. The foreign actors learned to speak Hindi to give an authentic experience to the viewers.

The travel fintech’s debut brand film features foreign actors who speak Hindi and entertain the audience while talking about the credit card’s travel benefits.