Brands are poised to make significant investments in leveraging CTV and OTT platforms during the 2023 World Cup, with ad spend for this highly anticipated event expected to reach remarkable heights. Notably, key sectors like B2C, including FMCG and automobiles, are likely to lead the charge in terms of ad spend.
Tag: Technology
Koo needs fresh funding or strategic partnership to continue its growth: Mayank Bidawatka
Koo, once a high-flying startup, had also roped in Naval Ravikant and Balaji Srinivasan as investors. It had even positioned itself to take on X (formerly Twitter) but now cannot scale without an M&A or fresh capital.
Big tech bigwigs met US regulators to address the exploding AI industry
Regulators across the world are scrambling to form plans to regulate the artificial intelligence industry and the big tech firms building AI systems.
All smartphones will have to support for NavIC by the end of 2025: Rajeev Chandrasekhar
5G smartphones would have to support NavIC by 1 January 2025, and other phones by December 2025, the minister said.
Apple has ditched the Lightning connector: here’s what it means for you
Apple has ditched its Lightning connector with the newly launched iPhone 15 series and replaced it with a USB-C type.
World’s industries, including the $700 billion digital ad industry, are racing to realize the benefits of AI: Nvidia’s Jensen Huang
The CEO of US chipmaker Nvidia said during a recent visit to India that AI could be built in India, used in India, and exported from India.
Sundar Pichai shares his father’s first email to him. Here’s what he wrote.
Pichai waited two full days for a reply from his dad all those years ago.
Consumers think of financial services apps like a petrol pump: Kunal Shah, CRED
One of the unicorns in the record breaking year of 2021, surfing on the pandemic-led digital wave, Kunal Shah’s startup has raised nearly $800 million since inception in 2018 and its current valuation stands over $6 billion.
PM Modi: Today, India is known for its tech talent and tech prowess
In a Moneycontrol exclusive interview, PM Narendra Modi spoke about India’s digital revolution setting global benchmarks.
Why is a Korean, Russian, French, and Spanish mariachi band speaking in Hindi in Scapia’s ad film?
The travel fintech’s debut brand film features foreign actors who speak Hindi and entertain the audience while talking about the credit card’s travel benefits.