Tag: Social Media

DPDP Act draft rules expected within two weeks; transition period likely to be restricted to 6 months

The Indian Space Research Organization alone has to fend off more than 100 hacker attacks every day. (Image: lianhao-qu via Unsplash)

Contrary to the expectations of telcos and tech companies, the Digital Personal Data Protection Act, 2023 draft rules likely to have a transition period of only around 6-8 months.

Implement UP like Social Media Policy in Maharashtra, other states: Influencers

The move seeks to prevent tactics that circumvent existing legislation and protect the financial interests of the country’s journalism sector.

Influencers will take on various roles, including brand ambassadorships, sponsored posts, guest contributions, content collaborations, themed and hashtag campaigns, shoutouts, reviews, and event promotions.

Valorant and Fortnite lead India’s online gaming chatter, BGMI follows close behind

India's video games market generated revenue of $830 million in 2023, up 15.9% year-over-year (YoY), slightly down from the 19% growth seen in 2022, according to Niko Partners.

In terms of social media chatter about top gaming streamers in India, Tanmay Singh, also known as ‘sc0utOP’ is topping the charts in social media mentions, closely followed by Ankit ‘v3nom’ Panth.

Social media jobs on the rise: 240,000 active talent and growing

The move seeks to prevent tactics that circumvent existing legislation and protect the financial interests of the country’s journalism sector.

From content strategists to content creators and from community managers to influencer marketing executives, several social media-related jobs have been growing in recent times.

TikTok commits to permanently withdraw TikTok Lite Rewards programme from the EU

This is the first case the EU regulators close under the DSA, 105 days after the opening of the proceedings. (Image: Unsplash)

To comply with the Digital Services Act, TikTok has committed to permanently withdraw TikTok Lite Rewards programme from the EU after concerns were raised by the Commission in formal proceedings opened against TikTok on 22 April.

Meta and Google bend ad rules; worked with Publicis-owned Spark Foundry in ‘secret ad deal’ to target minors

The tech giants first tested the campaign in Canada this year and then took it to the US, with plans to launch the campaign in other international markets. (Image: solen-feyissa via Unsplash)

The alleged deal also violated the policies against the circumvention of guidelines, or “proxy targeting”.

YouTube will continue to develop AI technology for creative expression: Neal Mohan, YouTube CEO

India being one of the largest market for YouTube, has 11,000 Indian channels with over a million subscribers.

YouTube CEO Neal Mohan said, “We’ll continue to develop AI technology that builds on our track record of responsibility and pushes the boundaries of creative expression at a scale we can only dream about right now.”

SEBI cracks down on unregistered finfluencers, but loopholes remain

The internet is inundated with innumerable below-average courses on the stock market and investments that target gullible investors by charging exorbitant fees. (From left to right: Akshat Shrivastava, Raghav Gupta, Sharan Hegde and Rachana Ranade)

Last month, SEBI cracked down on unregulated financial influencers who might be giving misleading investment advice. However, it allowed people to educate others about investing, as long as they’re not promising guaranteed returns