Tag: Social Media

LinkedIn’s Top Voice – Badge of honour or mere hook?

Not all voices on the professional networking platform hold equal weight – some offer valuable industry insights, while others may use the platform to promote personal beliefs disguised as professional pronouncements. (Representative image via Unsplash)

Beyond the meticulously crafted profiles that populate LinkedIn feeds lies a simmering debate. The question at the heart of it all: is the Top Voice badge a true mark of distinction or simply a consolation prize in the ever-growing game of online influence?

Over 80 percent businesses plan to invest in generative AI solutions within next 1–2 years: Report

According to ‘Win with Conversations’, a report Meta launched with Bain & Company, 70 percent of surveyed large enterprises are already engaging with half of their customer base using conversational platforms. (Representative image by Andrea De Santis via Unsplash)

According to the report, 90 percent of surveyed non-savvy digital users prefer to interact with SMBs through conversational platforms for day-to-day need.

The future of B2C communication: From text to cinematic experiences

Cinematic experiences offer a unique opportunity to connect with audiences on a deeper level, creating memorable interactions that go beyond the capabilities of traditional text-based methods, says Pankaj K Arora, Co-Founder, Whilter.ai.

Interactive content is a dynamic blend of engaging visuals and user-driven interactions, allowing consumers to actively engage in real time instead of passively consume, writes Pankaj K Arora, Co-Founder, Whilter.ai.

OML to expand its AI-powered influencer marketing tech Hypothesis globally

Influencer marketing has experienced a remarkable CAGR of 33.4% in key regions such as Australia, Asia-Pacific, the Middle East, and Africa. Furthermore, the USA, Asia-Pacific, and the MENA region emerge as dominant players in the global influencer marketing landscape.

Only Much Louder’s Hypothesis is targeting growth in the Asia-Pacific Region, the Middle East, Africa, and the USA by 2025.

Bombay Shaving Company’s ‘opportunistic’, ‘desperate’, ‘laughable’ Dear-Prachi ad slammed by internet users

While moment marketing seems very exciting for advertisers, Manisha Kapoor, CEO and secretary-general, highlighted that they often slip up because in their hurry to launch their ad to ride the wave, there is very little diligence. The usual protocols of approvals within an organisation may be overlooked in a race against time. “It may also be the case that companies who indulge in mindless moment marketing do not have enough checks and balances in their creative development or approval process,” she added.

Internet users and marketing experts slam Bombay Shaving Company’s ‘Dear Prachi’ ad for its ‘desperate’ and ‘laughable’ attempt to ride on Prachi Nigam’s story of being bullied online.

Elections 2024: Big tech’s ad transparency tools not so transparent?

While the audit analyses are global parameters that were tested, the gaps apply to data disclosures across markets including India that is currently in the mists of its Lok Sabha polls. Analysts, media planners and strategists rely heavily on the ad libraries for data, spending patterns and transparency. Image by dole777 via Unsplash)

A recent audit by Mozilla Foundation CheckFirst revealed Meta, TikTok, LinkedIn, Alphabet,X and many others, have shortcomings in their ad libraries, hindering transparency.