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FMCG advertisers spent more on digital and radio in H1 ‘2024

HUL slashed the ad spending by 14.8% in Q2 (Photo by Daria Volkova on Unsplash)

FMCG ad volumes on TV and ad space in print individually saw a 6% decline each in the first half of 2024 over the last year, as per TAM AdEx report.

EXCLUSIVE: MIB refers D2M broadcasting proposal to committee of secretaries

A research report titled The Effectiveness of Tobacco Disclaimers on OTT Content Services by Koan Advisory Group, published in May 2023, found that OTT content does not significantly influence smoking habits in India.

Prasar Bharati, in partnership with IIT Kanpur and Saankhya Labs (Tejas Networks), is currently testing D2M technology in over 19 cities in India.

MeitY warns social media cos to remove hoax bomb threats or else be held liable

This measure is part of a broader strategy by Albanese's center-left Labor government to tackle the growing influence of technology giants, which have been linked to a rise in misinformation and mental health issues among young people.

The Ministry of Electronics and Information Technology (MeitY)’s advisory also asked social media platforms to provide information on the matter to law enforcement agencies within 72 hours.

Q2 FY25: NDTV marketing, distribution, promotional expenses at Rs 33.57 crore

NDTV's standalone marketing, distribution, and promotional expenses soared to Rs 33.57 crore

According to the Q2 FY25 balance sheet, NDTV’s standalone marketing, distribution, and promotional expenses were at Rs 33.57 crore

Norway to raise social media age limit to 15 backed by age verification system

The Norwegian government will also implement an age verification system to ensure compliance with the new rules. (Photo by freestocks on Unsplash)

The Norwegian government plan aims to safeguard children from harmful online content.

Telemarketers support govt plan to regulate commercial SMS, voice services: report

According to the telemarketers, the move could help regulate personal data misuse while also curbing the spam menace.

For a long time, telcos including Reliance Jio, Airtel and Vodafone Idea have been urging the government to regulate telemarketers to combat spam effectively.

Zepto leads ad spending surge in quick commerce, outpacing Blinkit

Zepto shelled out Rs 215.82 crore on advertising and promotional activities in 2023

Zepto’s revenue surged by more than 1200 percent in FY2023 to $251.7 million compared to $18.9 million in FY2022 as per the data by Tracxn Technologies Ltd. However, the net profit of the company declined by 198 percent to $158.6 million year-on-year

‘India still needs to deliver broadband to homes’, says Nvidia CEO Jensen Huang

Jensen Huang, CEO of Nvidia, during a closed door media session spoke extensively about India's growing influence on AI globally.

Huang also pointed out that India has a huge potential to become a very successful gaming market.

My version of NVIDIA is ‘Vidya’, RIL’s Mukesh Ambani to NVIDIA CEO Jensen Huang

NVIDIA founder and CEO Jensen Huang spoke to Reliance Industries chairman Mukesh Ambani at the Nvidia AI Summit India in Mumbai.

Ministry of I&B schedules pre-bid conference for FM Radio Phase-III auction on October 28

In August, the Union Cabinet approved the proposal for the conduct of the third batch of ascending e-auctions for 730 channels in 234 new cities with an estimated reserve price of Rs 784.87 crore under the Private FM Radio Phase-III Policy. (Representative Image: Kabiur Rahman Riyad via Unsplash)

On October 14, the Ministry of Information and Broadcasting issued a notice inviting applications for e-auctions of third batch of Private FM Radio Phase III channels in 234 cities with 730 channels.