Media – Page 7 – storyboard18

F&B consumer complaints double in 2024, reaching 53,228: Ministry of Consumer Affairs

FSSAI analysed 170513 samples in 2024; Rs 77 crore penalty raised, the Ministry of Consumer Affairs revealed.

In 2024, the National Consumer Helpline received 53,228 consumer complaints (under food and beverages) as compared with 27,754 complaints in 2023 and 17,389 in 2022, the Ministry of Consumer Affairs, Food, and Public Distribution notified the parliament on March 26.

GroupM leads India’s media wins with $447M in new business, OMG follows at $183M: COMvergence 2024

COMvergence assessed 157 account moves and retentions in India, with total estimated media spend reaching $1.1 billion, in 2024.

Publicis Media and OMG accounted for one-third of the $39 billion global media spends in 2024, according to the COMvergence report.

NCLAT postpones CCI case against WhatsApp, Meta over privacy policy

NCLAT is set to determine whether CCI's jurisdiction overlaps with new data protection rules in WhatsApp privacy case.

NCLAT has postponed hearing CCI’s case against WhatsApp and Meta (of 2021) on the back of upcoming Digital Personal Data Protection (DPDP) Rules. The tribunal is set to determine whether CCI’s jurisdiction overlaps with new data protection rules.

EXPLAINED: What scrapping the 6% Equalisation Levy could mean for Big Tech, India, and Domestic Media

One of the lesser-discussed ripple effects of the Equalisation Levy has been its role in nudging brands toward domestic alternatives. Rising costs and tax complexities have made Indian platforms more attractive than before, not just as fillers, but as strategic choices. (Image sourced from Moneycontrol)(Image sourced from Moneycontrol)

If the proposal is approved, foreign digital giants like Google and Meta who together account for nearly 65% of India’s Rs 50,000 crore digital advertising market stand to benefit indirectly, as advertisers would face lower overall costs when placing ads on their platforms.

Delhi HC grants MeitY panel 3 months for detailed report on deepfake

The HC decision follows the hearing of three petitions against the non-regulation of deepfake technology in the country and the threat of its potential misuse.

The panel, established by the Ministry of Electronics and Information Technology (MeitY) on November 20, 2024, is tasked with addressing the challenges posed by deepfakes in ads.

TRAI responds to DoT on spectrum sharing recommendations

TRAI issued recommendations on 'Telecommunication Infrastructure Sharing, Spectrum Sharing, and Spectrum Leasing', on April 24, 2024.

Considering the request of stakeholders to permit inter-band spectrum sharing and leasing of spectrum in the country, TRAI decided to take up the issues and sent its recommendations to DoT on April 24, 2024.

Beyond Byju’s: Indian ed-tech players ditch glamour for smart, cost-effective advertising

Ed-tech startups adopt frugal ad and marketing route. (Photo: Unsplash)

India’s top edtech startups are shifting away from high-profile branding, moving past celebrities, cricket, and reality shows to embrace more cost-effective marketing strategies.

CCI raids on media cartel: A week later, Ad agencies still in the dark

Interestingly, in the wake of the advisory, multiple senior agency CEOs were notably absent from a major industry event last week.

In the ongoing probe of alleged media cartelization, multiple sources claimed that Dentsu filed leniency petition with the CCI leading to uncovering the matter.

Tourists are turning away from the US. Here’s why

The latest forecast from Tourism Economics predicts that foreign traveler arrivals will decline by 5.1 percent in 2025, marking a sharp contrast to the earlier projection of an 8.8 percent increase. (Image: Unsplash)

Foreign visitor arrivals to the US are expected to decline in 2025, as President Trump’s controversial policies, rising tariffs, and a stronger dollar drive a wedge between the country and international travellers.

Reddit becomes a big draw for brands, cornering 10% of digital ad spends

Reddit also gained notable traction in India, rising from 31.6 million in 2023 to 43.4 million in 2024, an indication of inreasing engagement with news, politics, and niche online communities. (Representative image by Brett Jordan via Unsplash)

An increasing number of brands are directing their advertising budgets to Reddit to reach its highly engaged user base. However, experts caution that Reddit users’ strong preference for anonymity often leads to boundary-pushing discussions, posing potential risks to brand reputation.