Media – Page 6 – storyboard18

“Advertisers remain focused on market share amid global uncertainty”: Publicis CEO Arthur Sadoun

Publicis CEO Arthur Sadoun said that the company is well-positioned to benefit from a rapidly evolving marketing services landscape, especially in the wake of the proposed Omnicom-Interpublic Group (IPG) merger.

In the face of global economic uncertainties, advertisers are maintaining their focus on market share and brand visibility, according to Publicis Groupe CEO Arthur Sadoun. Speaking during the company’s Q1 2025 earnings call, Sadoun also highlighted Groupe’s strong start to 2025.

Xiaomi takes swipe at Samsung in print ad, continuing aggressive playbook against rivals

Headlined “You’ve been made to believe that LED TV is enough”, the ad positions Xiaomi’s X Pro CineMagiQLED TV as a superior alternative.

After taking a direct shot at Apple last month, Chinese electronics brand Xiaomi has taken a second direct dig at Samsung, targeting the South Korean giant’s LED TV lineup in a full-page print ad.

Omnicom’s John Wren downplays client loss concerns amid IPG deal, tariff uncertainty

On macroeconomic uncertainty, Omnicom executives acknowledged that trade tensions and the threat of tariffs, especially on Chinese goods are a watch point, particularly for auto and consumer packaged goods clients.

Speaking during the company’s first-quarter earnings call of 2025, Omnicom Chairman and CEO John Wren pushed back against speculation that the $10 billion-plus merger could trigger significant client losses—asserting instead that disruption has been minimal and that synergies are within reach.

I&B Ministry cracks down on MSOs: 1,045 found non-compliant as of March’25; only 845 registered

As of March'25, only 845 MSOs remain registered with the Ministry. In contrast, a total of 1,045 MSOs have had their registrations either cancelled, surrendered, expired, or deemed non-operational. (Photo: Unsplash)

According to the latest data from the Ministry of Information and Broadcasting, as of March 31, 2025, 1045 multi-system operators (MSOs) registrations have been surrendered/expired or found non-compliant. Over 114 applications have been cancelled/rejected due to suppression of vital information/non-payment.

Omnicom’s John Wren on IPG deal: ‘No fear of losing (clients) because of the transaction’

John Wren (left) and Phil Angelastro will remain EVP & CFO of Omnicom. Philippe Krakowsky (pictured on right) and Daryl Simm will serve as Co-Presidents and COOs of Omnicom.

Omnicom’s revenue in the first quarter reached $3.7 billion, up 1.6 percent from the same period a year earlier. Organic revenue, which excludes the effects of currency fluctuations and acquisitions, rose 3.4 percent.

Behind the Speed: Ad fraud in quick commerce could cost brands up to Rs 1000 crore

The nature of quick commerce— high frequency, hyper-local targeting, impulse buys—makes it ideal for performance marketing. But it’s also what opens the floodgates to fraud. (Image source: Unsplash)

As quick commerce platforms gain traction, brands’ ad spends have soared past Rs 3,500 crore a year. But hidden beneath the convenience and speed lies a growing concern – ad fraud is bleeding budgets, skewing data, and eroding trust.

Björn Ståhl, Youri Guerassimov appointed International Jury Chairs at ABBY Awards’25

Ståhl (in left) has been appointed as Jury Chair in the Still Print category; Guerassimov (in right) has been appointed Jury Chair in the Integrated category.

Powered by One Show, ABBY Awards have appointed Björn Ståhl, Chief Creative Officer, Uncommon Creative Studio, Stockholm, Sweden and Youri Guerassimov, Chief Creative Officer, Marcel Paris, France as International Jury Chairs for the 56th edition.

Publicis Groupe delivers strong Q1 2025 with 9.4% revenue surge, fueled by new business wins, tech investments

Despite global economic uncertainties, Publicis reaffirms its full-year guidance, projecting an organic growth of 4% to 5% and aiming for a slight improvement over the 18% margin achieved in 2024.

Publicis Groupe reported a 4.9% organic growth in the first quarter of 2025. This growth is attributed to significant new business acquisitions and strategic investments in digital media, influencer marketing, and data.

DoT floated Rs 5.5 cr tender for Social Media Agency to boost digital outreach

Department of Telecommunications (DoT) has directed all Internet Service Providers (ISPs) in India to block access to a new set of websites allegedly involved in unauthorized distribution of Star India's copyrighted content.

The agency is tasked with bolstering the Department of Telecommunications (DoT)’s online presence across platforms such as X (formerly Twitter), Facebook, Instagram, YouTube, and LinkedIn.

Mark Zuckerberg defends Meta in landmark social media monopoly trial

Meta is set to stand trial in Spain this October over a €551 million lawsuit filed by more than 80 media companies, who allege it engaged in unfair advertising competition.

On April 14, Meta CEO Mark Zuckerberg took the stand in the pivotal antitrust trial, defending the acquisitions of Instagram and WhatsApp, as the Federal Trade Commission accused Meta of maintaining an illegal monopoly over the social media landscape.