Media – Page 5 – storyboard18

GCPL on the lookout for ‘cost-efficient’ media agency

Godrej Consumer Products Limited (GCPL) Q2 FY 2025 consolidated net profit grew by 12% year-on-year

With an account worth over Rs 700 crore, Godrej Consumer Products told Storyboard18 that the company is seeking an agency partner that can drive cost efficiencies.

ThinkROI wins Mr.DIY digital mandate

The partnership between ThinkROI and Mr.DIY aims to create a new niche for the home improvement retail concept, which is quite nascent in the Indian market.

The digital agency ThinkROI will help scale the Mr.DIY brand, with an improved presence, a greater recall value, and higher favourability from the Indian audiences.

Pandit Ad Wars! Astrologers compete for ‘stars’ in wedding season showdown

According to Business Research Insights, the global astrology app market size was USD 3.22 billion in 2023 and market is projected to touch USD 23.87 billion by 2032, at a CAGR of 24.93% during the forecast period.

It’s not only astrology apps in the race to outbid each other; even astrologers and “pandits” (priests) are striving for better reviews and star ratings on these platforms.

I&B Ministry hints at launching Prasar Bharati OTT at IFFI festival

Prasar Bharati plans to launch its OTT platform at the International Film Festival of India in Goa (on November 20th).

I&B Ministry Secretary Sanjay Jaju said that the much-awaited OTT platform by Prasar Bharati will be launched at the upcoming International Film Festival of India, which is to take place from November 20 to 28 in Panaji, Goa.

MIB asks Wikipedia why it should not be treated as a publisher

The Delhi HC said that Wikipedia’s disclaimer that its content is based on secondary sources could not absolve it from the responsibility for what the users write on its pages. (Image: steve-johnson via Unsplash)

Wikipedia has always argued that as an intermediary, it has no editorial control over the content.

FMCG cos dumping near-expiry products through quick-commerce: AICPDF

AICPDF has claimed that an estimated two lakh kirana stores have shut down in the last year because of the rapid expansion of quick commerce along with the economic slowdown.

All India Consumer Products Distributors Federation (AICPDF) has said that this trend threatens the stability of small and medium retail businesses and also consumer safety.

Information & Broadcasting Ministry seeks agency to design, develop AI/ML-based integrated dashboard

The selected agency will have to design, develop, implement, and launch Phase-1 of the dashboard for New Media Wing (for Ministry of Information and Broadcasting) within 45 days from the date of the start of the contract and develop a mobile app.

The Ministry of Information and Broadcasting plans to deploy an integrated dashboard, an AI/ML-powered solution that will analyse recent news stories to forecast emerging trends.

EXCLUSIVE: News bulletins on private FM radio delayed; conflict over content regulation

The original deadline for submitting applications was November 15, 2024.

To be a ‘responsible’ medium, Centre wants private FM players to only broadcast news capsules that are shared or authorised by the government. The crippling sector, however, demands otherwise—for better listenership and revenue streams.

Radio players increase ad inventory instead of pushing for rate hike to stay afloat

Radio stations reportedly are even airing up to 40 minutes of ads per hour in certain cities just to meet revenue targets. (Image source: Moneycontrol)

Radio players are hoping to manage a 8-10% growth in adex this year amidst many continue to drop ad rates and offer rebates.

Vivo tops smartphone shipments record in Q3 ’24 due to festive season

Samsung led the market in terms of value with a 23% share, followed by Apple with a 22% share in Q3 2024, according to the Counterpoint’s smartphone tracker report. (Image source: Moneycontrol)

Driven by the ongoing trend of premiumisation, smartphone shipments in India were the highest-ever (up 3% YoY) in Q3 2024, according to Counterpoint’s smartphone tracker report. vivo reclaimed top spot with 19% shipment share, followed by Xiaomi with 17%.