Tag: Media

To combat mislabelling/adulteration, FSSAI floats consultation paper on dairy analogue regulations

Last month, the Food Safety and Standards Authority of India (FSSAI) directed all States and Union Territories (UTs) to step up surveillance on Dairy Analogues as a measure to prevent food adulteration and mislabelling.

To deliberate on the compliance aspects of dairy analogues—products in which milk components are partially or fully substituted with non-milk ingredients—a stakeholder meeting was held on April 7, 2025. During the meeting, it was proposed to initiate a public consultation to invite comments and suggestions from a broader group of stakeholders.

GCC boom positions India at core of global advertising operations

Global Capability Centres is an opportunity for Indian talent to work on global mandates, expand skillsets, and elevate the perception of Indian advertising as globally competent, (Representative image by George Kedenburg III via Unsplash)

The new wave of Global Capability Centres expansion marks more than a passing trend, observe industry experts. It’s the flavour of the season – and possibly the future of how global advertising is structured.

MIB’s Sanjiv Shankar transferred ahead of WAVES; Prabhat named Additional Secretary in I&B Ministry

MIB advisory, issued on April 22, references a Delhi High Court order which underscores the importance of making digital content accessible to PwDs.​

The government has appointed senior bureaucrats Sanjiv Shankar and Prabhat to additional secretary roles in a significant administrative reshuffle. Shankar was pivotal in the organisation of the upcoming WAVES event.

ED finds no evidence against EaseMyTrip in Mahadev Betting App probe

The central agency, reportedly, also conducted searches at the premises of Nishant Pitti, founder and chairman of the online travel booking platform, EaseMyTrip.

EaseMyTrip has confirmed that the Enforcement Directorate searched one of its office premises as part of a wider investigation linked to the Mahadev Betting App case. However, no incriminating evidence was found, and no documents or digital assets were seized during the search.

Discretionary spends dip as rural India tightens purse strings: GroupM-Kantar Rural Barometer 2025

Rural Barometer Report 2025 highlighted how India’s rural consumers are recalibrating their choices amidst economic strain, while embracing digital platforms at an unprecedented pace.(Photo: Unsplash)

While 7 in 10 rural consumers now engage with online media, the report urged marketers to move beyond a one-size-fits-all approach and adopt hyper-local, digitally powered strategies, while still leveraging the trust and familiarity of traditional media.

Anti-trust watchdog fines UFO Moviez, Qube Cinema Rs 2.69 cr for anti-competitive practices

The complaints were filed by PF Digital Media Services (now DNEG India Media Services Ltd) and film producer Ravinder Walia.

The Competition Commission of India found that UFO Moviez and Qube Cinema had entered into exclusive arrangements with cinema theatre owners, effectively restricting their ability to source digital content and related services from competing vendors.

Brand battles get personal: Why comparative advertising is having a moment

Bold Moves or Brand Risks? Experts opine that such “slugfests” have always been around, only the language has changed.

From Xiaomi taking a swipe at Samsung in a print ad this week—after mocking Apple just last month—to Mamaearth calling out Lakmé in the beauty aisle, brands are increasingly leaning into comparative advertising to grab attention in a hyper-competitive market.