US election, Donald Trump fuel crypto ad boom in India; players up spends by 15%

Once Donald Trump begins implementing crypto regulations, many countries including India might follow suit, though the frameworks will require time, say experts.

US election results have ignited a trading frenzy in India with platforms recording the highest hourly volume this quarter. Experts point out ad spending to grow nearly 100% in the coming months.

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Rural India embraces digital media; 47% adopt hybrid model: Report

Traditional media remains influential, a hybrid approach that leverages both online and offline channels is key to effectively connecting with rural audiences, the report noted (Photo: Unsplash)

According to Kantar & GroupM Rural Barometer Report 2024, 47 percent of the rural population of the country has adopted a hybrid model of consuming media content fueled by affordable internet and better digital infrastructure.

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Chairman TRAI Anil Kumar Lahoti elected as Chairman SATRC

Anil Kumar Lahoti, Chairman, Telecom Regulatory Authority of India (TRAI), currently is the Vice Chairman of South Asian Telecommunication Regulators' Council (SATRC).

Lahoti currently serves as the Vice Chair of South Asian Telecommunication Regulators’ Council (SATRC) – a council that coordinates issues relating to regulations in telecommunication in South Asian countries.

Prasar Bharati invites program proposals from ‘Creative Minds of Tomorrow’ for digital, linear platforms

Prasar Bharati plans to launch its OTT platform at the International Film Festival of India in Goa (on November 20th).

Prasar Bharati has proposed 32 programs that would appeal Gen-Z from Creative Minds of Tomorrow (CMOT)– a novel talent initiative was launched by the Ministry of I&B and the National Film Development Corporation (NFDC).

OTT platforms go ‘family-friendly’ as govt mulls OTT broadcast policy

In light of the current conversation around OTT censorship and content moderation, OTT platforms are taking conscious measures to self-regulate content.

Cautious about content, fearing political backlash and stricter oversight, OTT platforms are increasing investments in slice-of-life and family programming— promoting responsible entertainment.