Tag: Digital

MAdTech Point: How can we make better predictions for the MAdTech industry?

How can we increase our chances of making right predictions? By expanding the aperture of our view of the industry. This can be done by collaborating with at least two adjacent industries. (Representative image by Jon Tyson via Unsplash)

As digital advertising accelerates, we are facing with the challenge of big tech platforms building their own concrete jungles on the back of privacy to grab their share of the pie. There will come a time, when ad spends will end up across 8 to 10 concrete jungles without any means to measure their ROI on common metrics.

Navigating the future: unravelling trends in consumer and media behaviour in 2024

We're witnessing a dual movement of localization and globalization. Brands’ story telling is increasingly incorporating local narratives and ingredients, creating region-specific offerings. (Representative Image:Jacek Dylag via Unsplash)

From the surging popularity of social commerce and the pervasive impact of AI- powered marketing to the escalating demand for personalized and purpose-driven experiences that make for meaningful content, brands are challenged to be agile and adaptable to stay ahead of the curve.

From Cloud leaps to AI advances: Here’s what will shape India in 2024

Stephen Hawking famously warned us when he said, “Success in creating AI would be the biggest event in human civilization. But it could also be the last."

As we enter the techade of innovation, our reliance on machines to make decisions for us will inevitably increase. However, it is crucial to remember that human ingenuity drives innovation, writes Kulmeet Bawa.

Explained: The Significance of New York Times’s Lawsuit Against ChatGPT Creator OpenAI, Microsoft

The issue is equally complicated for the defendants, Microsoft and OpenAI, who may prefer a summary proceedings, challenging the proceedings for lack of cause of action and a commonly invoked defence of fair use. (Representative Image: Stéphan Valentin via Unsplash)

While big tech invests billions and makes billions, it is the online publications that have suffered.

Are brands ready for the cookieless world?

If the Privacy Sandbox from Google does not meet these two requirements, it has totally failed in offering an alternative in their own ecosystem, after they have deprecated the third-party cookies. (Representative Image: Vyshnavi Bisani via Unsplash)

Storyboard18 got in touch with brand marketers and an expert to understand the mechanisms to sail through a cookieless world, when Google restricts third-party cookies next month.

Big tech firms, Google, Apple, others seek assurance on Telecom Bill’s scope on internet services

The bill was passed in the Rajya Sabha on December 21, and after it receives the President's await, it will become a law. (Image source: Moneycontrol)

Asia Internet Coalition requested the government for clarification on The Telecommunications Bill 2023, so that it is not “misinterpreted” to include regulation of internet services.

New DPDP rules may mandate immediate reporting of data breaches to Data Protection Board

All eyes are on Apple to drive that message later this year with anticipated product launches, but it shouldn't be overlooked that Qualcomm, Intel, and AMD are all likely to make noise around both consumer and commercial AI PCs.

The details that a platform will need to communicate to the DPB, on a best-effort basis, should include a description of the breach, the date and time when the platform became aware of the breach, the location of the breach, its extent, and potential impact.

OpenAI used millions of New York Times articles to train its chatbots. Now NYT sues OpenAI and Microsoft

In its suit, NYT did not include an exact monetary demand, but said it believes OpenAI and Microsoft have caused "billions of dollars" in damages for illegally copying and using its works. (Representative Image: Jakayla Toney via Unsplash)

New York Times has sued OpenAI and its backer Microsoft over AI use of copyrighted work.

MeitY issues second advisory to intermediaries to comply with IT Rules on deepfakes

Rajeev Chandrasekhar, Union Minister of State for Electronics & IT highlighted the critical role of intermediaries in ensuring compliance with the IT rules. (Image source: CNBC-TV18)

Digital intermediaries are instructed to relay information regarding prohibited content through terms of service, user agreements, and regular reminders during user interactions on their platforms.

Dark pattern guidelines a step forward in tackling deceptive practices

there is no effective or transparent mechanism to ensure that platforms do not resort to practices such as creating ‘False Urgency’, as there is no real time mechanism to keep a check on the truth of the claims. (Representative image by Kyle Glenn via Unsplash)

Awareness about unfair practices that qualify as dark practice is very low among Indian users. India has the second highest number of internet users and these guidelines will go a long way in curbing misuse of data.