Tag: Digital

25 percent consumers changed their streaming platform, TV still has the largest base: Report

Spends on essentials like personal care & household items have increased for 48 percent of families. Consumption remains the same for 39 percent of families. The net score is at +34 this month. (Representative image by Brooke Lark via Unsplash)

Overall household spending has increased for 58% of the families. Consumption remains the same for 35% of families. The net score is +50 which is the same as last month, said an Axis My India report.

Zerodha’s Nithin Kamath reflects on 2023; Read what he said

Kamath shared on LinkedIn: "Around 6 weeks ago, I had a mild stroke out of the blue. Dad passing away, poor sleep, exhaustion, dehydration, and overworking out —any of these could be possible reasons." (Image sourced via Forbes India)

Nithin Kamath, co-founder and CEO at Zerodha shared key updates and insights implemented that created large impact in the year gone by.

Marketing year in review: trends, takeaways & what’s coming in 2024

Here are 10 key takeaways and learnings that have emerged as top priorities for marketers and will be key in shaping marketing strategies of 2024 (Representational image via Unsplash)

The marketing industry in 2023 has been greatly influenced by the advancements in technology and digital media. These changes have created new opportunities for marketers to plan innovative strategies and navigate the ever-evolving business landscape.

Talent needs a lot of training on how to use CGI: Famous Studios’ Anant Roongta

There was another reason to be associated with the IPL. According to Roongta, the shoe has the stamp of One8, a sportswear brand owned by cricketer Virat Kohli. (Representative images by Norwood Themes via Unsplash)

The managing director of Famous Studios said that if Computer-Generated Imagery is not used in the right way, one can end up losing a lot of money.

MAdTech Point: How can we make better predictions for the MAdTech industry?

How can we increase our chances of making right predictions? By expanding the aperture of our view of the industry. This can be done by collaborating with at least two adjacent industries. (Representative image by Jon Tyson via Unsplash)

As digital advertising accelerates, we are facing with the challenge of big tech platforms building their own concrete jungles on the back of privacy to grab their share of the pie. There will come a time, when ad spends will end up across 8 to 10 concrete jungles without any means to measure their ROI on common metrics.

Navigating the future: unravelling trends in consumer and media behaviour in 2024

We're witnessing a dual movement of localization and globalization. Brands’ story telling is increasingly incorporating local narratives and ingredients, creating region-specific offerings. (Representative Image:Jacek Dylag via Unsplash)

From the surging popularity of social commerce and the pervasive impact of AI- powered marketing to the escalating demand for personalized and purpose-driven experiences that make for meaningful content, brands are challenged to be agile and adaptable to stay ahead of the curve.

From Cloud leaps to AI advances: Here’s what will shape India in 2024

Stephen Hawking famously warned us when he said, “Success in creating AI would be the biggest event in human civilization. But it could also be the last."

As we enter the techade of innovation, our reliance on machines to make decisions for us will inevitably increase. However, it is crucial to remember that human ingenuity drives innovation, writes Kulmeet Bawa.

Explained: The Significance of New York Times’s Lawsuit Against ChatGPT Creator OpenAI, Microsoft

The issue is equally complicated for the defendants, Microsoft and OpenAI, who may prefer a summary proceedings, challenging the proceedings for lack of cause of action and a commonly invoked defence of fair use. (Representative Image: Stéphan Valentin via Unsplash)

While big tech invests billions and makes billions, it is the online publications that have suffered.

Are brands ready for the cookieless world?

If the Privacy Sandbox from Google does not meet these two requirements, it has totally failed in offering an alternative in their own ecosystem, after they have deprecated the third-party cookies. (Representative Image: Vyshnavi Bisani via Unsplash)

Storyboard18 got in touch with brand marketers and an expert to understand the mechanisms to sail through a cookieless world, when Google restricts third-party cookies next month.