Tag: Digital

Go Google or Google Gone? Fate of search business in judge’s hands: Shubhranshu Singh’s ‘Simply Speaking’

The new and separate law is said to be drawing inspiration from Australia’s New Media and Digital Platforms Mandatory Bargaining Code. (Image via Unsplash: Mitchell Luo)

The biggest tech antitrust trial – against Google’s dominance in search – is coming to a close. A ruling against it would limit Google’s search empire and possibly result in the breaking up of the company, writes Shubhranshu Singh in his Storyboard18 column Simply Speaking.

TRAI to mull views on regulations for apps like WhatsApp, Facebook, X, Instagram

Newly appointed Chairman, Anil Kumar Lahoti said the regulator will proceed with the process of holding open house discussions in around three months or so.

TRAI plans to regulate services like WhatsApp, Facebook, Instagram and X. Chairman of TRAI Anil Kumar Lahoti said that the telecom regulator will go ahead with open house discussions on regulatory mechanisms for OTT services.

Indian start-ups back Digital Competition Bill, while Big Tech continues to oppose

Emphasizing how the rapid evolution of technology and digital platforms has significantly transformed the business landscape, experts agreed that small enterprises collaborating with large established players create a more integrated and dynamic market ecosystem.(Representative Image: Markus Spiske via Unsplash)

Around 40 Indian start-ups pledged their support to draft Digital Competition Bill calling it a ‘game changer’, yesterday. However, the likes of Google, Amazon, and Microsoft continue to oppose it- but why?

40 Indian Startups urge MCA to move forward with Digital Competition Bill; ‘not give in to delaying tactics by Big Tech’

The letter argues that through this careful targeting, the government can curb monopolistic practices while ensuring that Indian startups have the freedom to thrive both domestically and internationally.

These startups which include prominent names like Matrimony.com, TrulyMadly, Innov8, QuackQuack, Magicbricks, Hoichoi, Medibuddy etc. have written to the Ministry of Corporate Affairs saying that the Bill is a step in the right direction.

The Netflix Effect: How the streamer’s shows and films influence culture, attracting advertisers

Netflix’s ad-supported plan now has 40 million monthly active users. Over 40% of all signups in Netflix’s ads markets come from its ads plan. Its ad-supported members have a higher household income and are younger than linear TV audiences, with a median age of 37.

Peter Naylor, Vice President of Advertising Sales, said, “There’s a lot to be excited about over the next year. But the story of ads on Netflix this year is pretty simple: It’s about growth and momentum.”

Netflix to launch in-house ad-tech platform by 2025-end

Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.

Amy Reinhard, Netflix’s President of Advertising, announced that the streamer will launch an in-house advertising technology platform, by the end of 2025. This will give advertisers new ways to buy, new insights to leverage, and new ways to measure impact, she said.