Digital – Page 30 – storyboard18

India’s creator economy sees 322% growth, surpassing 4 million influencers in 2024: Qoruz Report

Health & Fitness, a category fueled by the post-pandemic focus on wellness, grew steadily, doubling its influencer base to reach 2,95,000 in 2024. (Image Source: Get Hyped)

Gaming has been one of the fastest-growing categories, achieving 213% growth between 2020 and 2022 and reaching 4,67,000 influencers by the end of 2024.

Google ads costs soar: CPCs up 30%-100% across key industries, brands are fighting back

The Fast-Moving Consumer Goods (FMCG) and Retail industries, at a 43% adoption rate, utilize AI for content creation and creative optimization, creating a more competitive advertising landscape. (Representational image: Rajeshwar Bachu via Unsplash)

AI is reshaping digital advertising fast. Brands that adapt, automate, and rethink their approach will get the best results, according to experts.

OpenAI really makes life easier, says Union Minister Ashwini Vaishnaw

Despite these technological constraints, Vaishnaw remains optimistic regarding everyday applications of AI. "OpenAI really makes life easier, in terms of making notes etc.," he said. (Image: X)

Union Minister Ashwini Vaishnaw and OpenAI CEO Sam Altman explore how bold innovation in artificial intelligence can tackle India’s scale challenges and drive cost-effective solutions.

India is our second biggest market: OpenAI’s Sam Altman

CEO Sam Altman has privately been seeking feedback on the idea, though OpenAI has not officially commented on the report.

Sam Altman, in a conversation with Ashwini Vaishnaw, shared insights into the growing importance of India in the global AI landscape.

YouTube advertising revenue clocks $10.47 billion in Q4; Parent-firm Alphabet’s AI investments rise

CEO Neal Mohan confirmed that the service is now the most frequently used destination for listening to podcasts, marking a significant shift in the evolution of the medium.

The company reported slower revenue growth across several key segments, including its search business, YouTube advertising, and services division, when compared to the same period last year.

MIB launches TruthTell Hackathon to combat misinformation in live broadcasts

The initiative is supported by prominent organizations such as the Ministry of Electronics & Information Technology (MeitY), IndiaAI Mission, and DataLEADS.

The TruthTell Hackathon invites developers, data scientists and media professionals from across the globe to create AI-powered solutions aimed at real-time detection and verification of misinformation in live broadcasting.

Microsoft implements instant layoffs with no severance for departing staff

Satya Nadella mused that if he were to depart from Microsoft, he would harness "tokens per watt per dollar"—a cutting-edge metric revolutionizing AI efficiency—to drive innovations in under-resourced fields such as healthcare, education, and public sector institutions.

Tech giant’s new performance management policy results in swift terminations without severance, as it tightens standards amid a competitive tech landscape.

Perplexity AI pursues TikTok US in bold bid for American ownership

Despite being "highly under monetized," the company has managed to grow at an extraordinary rate, recording a 6.3x year-over-year revenue increase.

For Perplexity, the deal represents more than just a high-stakes acquisition; it is a strategic push to challenge search engine giant Google.

Sam Altman to meet PM Modi to advocate for OpenAI’s technologies

Altman made the remark on X, after a user jokingly asked how much the company loses in electricity costs due to users being overly polite. His response? “Tens of millions of dollars well spent.” He also added, “You never know.”

OpenAI CEO’s visit highlights India’s exploration of global AI partnerships amidst local innovation efforts. MeitY’s S. Krishnan emphasizes the government’s preference for open-source models while engaging with OpenAI.