Google’s global search engine share falls below 90% for the first time in nearly a decade

The United States, traditionally one of Google’s strongest markets, experienced fluctuations with Google’s share peaking at 90.37% in November before falling to 87.39% in December. (Image: Unsplash)

As AI-driven models and alternative search engines gain traction, Google’s dominance in the search engine market is showing signs of decline, with its market share dipping below the 90% threshold.

DPDP Rules: IT Minister Ashwini Vaishnaw to meet industry stakeholders on January 14

Highlighting the sector's growth, Vaishnaw noted that the media and entertainment (M&E) industry expanded by over 8% in 2023, with 70% of this growth attributed to new media.

Minister Ashwini Vaishnaw to lead consultation on key provisions, including data transfer restrictions and children’s privacy, ahead of February feedback deadline.