Tag: Digital

DPDP Act: Making sense of the rules for marketers

The Indian DPDP act is the first such privacy regulation which has clearly articulated the need and a role for Consent Manager. This solves very many problems that is plaguing the current ad tech ecosystem. (Image: claudio-schwarz via Unsplash)

From policy to practice, your quick guide to the DPDP Act and draft rules.

DPDP Act: Tokenisation could ease parental consent implementation

The industry’s challenge lies in creating systems that verify a child’s age and secure parental authorisation without overburdening users or compromising innovation. (Image Source: SiteWALL)

The Indian government’s emphasis on a consent-based framework for Digital Personal Data Protection (DPDP) Act is evident with “consent” being one of the most frequently mentioned terms in the draft rules. While this marks a significant step in protecting user data, industry stakeholders are navigating the nuances of compliance and implementation.

Microsoft pledges $3 billion over two years for AI push in India

Microsoft chairman and CEO, Satya Nadella, on stage at the Microsoft AI Tour in Bengaluru where he announced US $3 billion investment in India for cloud and AI infrastructure over the next two years. Microsoft shared a comprehensive plan to train and skill 10 million people by 2030, reinforcing its commitment to partnering with India on its journey to become an AI-first nation.

Microsoft’s Satya Nadella deepens investment as India races to become a global AI Hub. Microsoft announces US $3bn investment over two years in India cloud and AI infrastructure to accelerate adoption of AI, skilling and innovation.

How to submit feedback on DPDP draft rules: All you need to know

MeitY has assured that all submissions will be treated confidentially and kept in fiduciary capacity.

MeitY has released the much-anticipated draft ‘Digital Personal Data Protection Rules, 2025’ and is seeking public feedback before finalizing them. Submissions will be treated confidentially, ensuring stakeholders can freely express their comments and suggestions without hesitation.