Tag: Digital

Netflix to launch in-house ad-tech platform by 2025-end

Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.

Amy Reinhard, Netflix’s President of Advertising, announced that the streamer will launch an in-house advertising technology platform, by the end of 2025. This will give advertisers new ways to buy, new insights to leverage, and new ways to measure impact, she said.

EaseMyTrip introduces Google Wallet to elevate travel experience

Google Wallet was made available to Android users in India earlier in May. Google has partnered with over 20 of India's top brands, including EaseMyTrip.

Rikant Pittie, Co-Founder of EaseMyTrip, said, “This partnership is not just about adding another feature, but also ensuring that our users get access to the best facilities available.”

Microsoft chairman Satya Nadella: AI is democratizing expertise across the workforce

Use of generative AI at work has nearly doubled in the past six months. LinkedIn is seeing a significant increase in professionals adding AI skills to their profiles, and most leaders say they wouldn’t hire someone without AI skills.

Microsoft and LinkedIn release the 2024 Work Trend Index on the state of AI at work. New data shows most employees are experimenting with AI and growing their skills.

UK newspaper groups warn Apple over planned “web eraser” tool to block ads: Report

The NMA's letter reportedly said that "ad-blocking is a blunt instrument, which frustrates the ability of content creators to sustainably fund their work."

UK media industry body NMA has sent a letter to Apple’s government affairs chief in the UK, about the planned AI-based ‘web eraser’ tool’s threat to the future of journalism, the Financial Times reported.

600 million Indian consumers embrace the open internet: Trade Desk

Only 15 percent of India’s advertising spend is funnelled into the open internet, indicating a significant untapped opportunity for brands looking to connect with audiences where they spend their time, stated the report.

As per the report ‘Elevating your Digital Marketing Strategy with AI’, ” The open internet is not controlled by any individual, business, or government body. It refers to online media properties (websites, platforms, and apps) across gaming, news, blogs, music, and OTT/CTV.”

X to limit replies to verified users only

In the last few months, as per a media report, there was a rise in spam and porn bots which led to an increase in fake accounts. (Image source: X.com)

Billionaire Elon Musk said that this move is an attempt to avoid spams and bots.

Fad to full-time: HCLTech seeks marketing leader specialising in AI

HCLTech's focus is on data AI, Gen AI developer skilling across the stack with a special focus to create a cohort of data and AI principals.

LinkedIn’s Global Talent Trends report from October 2023 said job posts on the platform that mention artificial intelligence or generative AI have seen 17 percent greater application growth over the past two years than job posts with no such mentions.

Amazon Q1 Results: Revenue from advertising services hit $11.8 billion in the first quarter

The World Trade Centre, which has served as Amazon India’s headquarters since the company’s inception, houses 18 of its 30 floors, accommodating around 5,300 employees.

“It was a good start to the year across the business, and you can see that in both our customer experience improvements and financial results,” said Andy Jassy, Amazon President and CEO.

Global advanced smartwatch market expected to see 15 percent annual growth in 2024

Major brands that will drive Wear OS volumes include Samsung, Google, OnePlus, OPPO and Xiaomi, according to Counterpoint. (Image: Alvan Nee via Unsplash)

The global HLOS* (or advanced) smartwatch market is expected to see a healthy annual growth in 2024. While Apple WatchOS dominates, the market is witnessing growing adoption of HarmonyOS and Google Wear OS platforms this year.