Tag: Digital

Artificial intelligence will boost—not replace—creators: Snap CEO

The Snap Inc CEO believes that AI will transform this process, stating, “I think not only will 3D assets be generated by artificial intelligence, but the entire lens authoring process, and ultimately, the rendering of the lens, will be driven by AI as well.”

Snap Inc CEO Evan Spiegel expressed optimism about AI’s potential to enhance creativity without replacing traditional roles. He said AI tools have the potential to democratise creativity and said Snap is committed to empowering users with innovative technology for self-expression.

Ashwini Vaishnaw calls for rethinking how digital media platforms should be held accountable for content

He was responding to questions by BJP member Arun Govil about existing mechanisms to check telecast of vulgar and sex-related content through social media platforms

Ashwini Vaishnaw pointed out the lack of verification on digital platforms, where anyone can publish content without accountability. “Since the platforms do not verify whatever is posted on those platforms, who will take the responsibility for the content which is published on the platforms?” he asked.

Ashwini Vaishnaw bats for fair compensation for traditional media outlets by online platforms

The draft rules, open for public comment until February 18, aim to strike a balance between industry needs and user privacy rights. They arrive as India's tech sector, one of the world's largest, has been anxiously awaiting guidance on compliance requirements.

“While the investment that goes behind creating a team of journalists, training them, having editorial processes and methods to check the veracity of news, and taking responsibility for the content is huge both in terms of time and money, they are becoming irrelevant since these platforms are having a very unequal edge in terms of bargaining power vis-a-vis conventional media,” the I&B minister said.

India ranks 51 in digital competitiveness; major challenge being AI’s threat to employment

For marketers, the key to thriving in this new landscape lies in adaptability. Embracing AI tools, honing creativity, and staying open to innovative leadership models will be critical for success. Far from signaling the end of an era, these changes represent the beginning of a more collaborative, technology-driven future.

Singapore was first in this year’s rankings while Switzerland and Denmark were at second and third position, respectively.

Pandit Ad Wars! Astrologers compete for ‘stars’ in wedding season showdown

According to Business Research Insights, the global astrology app market size was USD 3.22 billion in 2023 and market is projected to touch USD 23.87 billion by 2032, at a CAGR of 24.93% during the forecast period.

It’s not only astrology apps in the race to outbid each other; even astrologers and “pandits” (priests) are striving for better reviews and star ratings on these platforms.