Tag: Digital

MSMEs to voice concerns with 100 parliamentarians on Digital Competition Bill

Emphasizing how the rapid evolution of technology and digital platforms has significantly transformed the business landscape, experts agreed that small enterprises collaborating with large established players create a more integrated and dynamic market ecosystem.(Representative Image: Markus Spiske via Unsplash)

Digital India Foundation, a public policy think-tank, hosted a virtual briefing titled “Synergies and Ecosystems: Navigating Collaborations Between Small Enterprises and Large Players.”

DoT and MHA pull the reins on SMS scammers

According to the telemarketers, the move could help regulate personal data misuse while also curbing the spam menace.

Department of Telecommunications (DoT), in collaboration with the Ministry of Home Affairs (MHA), has taken decisive action to protect citizens from potential SMS fraud through the Sanchar Saathi initiative.

Google AI search asks users to eat rocks, put glue on pizza

The tech giant has encountered similar issues with its AI-powered products previously as well. It had to halt its chatbot Gemini in February after it received backlash for its "woke" remarks. (Representative Image: Brett Jordan via Unsplash)

In various instances, Google’s new AI has provided users with inaccurate answers, drawing criticism for the tech giant.

OML to expand its AI-powered influencer marketing tech Hypothesis globally

Influencer marketing has experienced a remarkable CAGR of 33.4% in key regions such as Australia, Asia-Pacific, the Middle East, and Africa. Furthermore, the USA, Asia-Pacific, and the MENA region emerge as dominant players in the global influencer marketing landscape.

Only Much Louder’s Hypothesis is targeting growth in the Asia-Pacific Region, the Middle East, Africa, and the USA by 2025.

BharatPe and PhonePe settle trademark dispute over ‘Pe’ suffix

BharatPe Vs PhonePe: The long legal battle over 'Pe' began in 2018. (Image: Unsplash)

BharatPe and PhonePe have finally decided to put an end to the long legal battle that started in 2018. The digital payments firms agree to amicably settle all trademark disputes over ‘Pe’.

SEBI mandates AV disclosures for mainboard public issues; Includes disclosure against relying on finfluencer content

The content of the AV must be factual, non-repetitive, non-promotional and shall not be misleading in any manner, the circular stated, adding that the AV shall also be made available on digital/social media platforms of the Issuer and AIBI.

The provisions of the circular will become applicable on or after July 1, 2024, on a voluntary basis and October 1, 2024, onwards on a mandatory basis.

Proposed Quality Control Order for e-comm firms; experts raise concerns over lack of clarity

By mandating stricter regulations and accountability measures for e-commerce platforms, the order is likely to reduce the prevalence of fraudulent reviews, thereby fostering a more trustworthy digital marketplace. (Image: Unsplash via Markus Winkler)

The Department of Consumer Affairs shared a QCO draft on online customer reviews, as the threat of fake reviews erodes trust in ecommerce. Experts say the initiative’s success will depend on clear implementation strategies and clarity on consequences for violations.

Who stole the cookies from the cookie jar? Leveraging first-party data for deeper customer loyalty

Real-life examples like Perfora's are the best way to learn about airtight segmentation and personalization strategies in action. The e-commerce brand saw a remarkable 8X spike in conversions by effectively harnessing first-party data and delivering hyper-relevant experiences across the customer journey, writes Abhijat Shukla, Vice President - Data Science at WebEngage.

With Google and Apple’s recent privacy-focused decisions, driven by urgent industry-wide privacy concerns, the importance of ethical data practices has become more apparent, writes Abhijat Shukla, Vice President – Data Science at WebEngage.

Google tests new AI-powered ad experience in Search; plans to roll out immersive shopping ads

"As we build this next era of marketing together, we're sharing our latest creative asset generation controls, new ads experiences, visual storytelling features and more at Google Marketing Live (GML)," said Vidhya Srinivasan, Vice President and General Manager, Ads, Google.

Google is currently testing a new ad experience in Search to help guide people through complex purchase decisions. It is also introducing new formats and features to help businesses engage with viewers on YouTube.