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Beyond Byju’s: Indian ed-tech players ditch glamour for smart, cost-effective advertising

The report points to a paradox in the Indian and APAC markets, while personalization is acknowledged as essential, the region still lags behind in key engagement metrics. (Photo: Unsplash)

India’s top edtech startups are shifting away from high-profile branding, moving past celebrities, cricket, and reality shows to embrace more cost-effective marketing strategies.

Heavy ChatGPT use linked to increased loneliness and emotional dependence: OpenAI study

The findings have sparked further conversation around the psychological effects of AI chatbots, particularly those designed with an emphasis on virtual companionship.

A joint study by OpenAI and MIT Media Lab highlights the emotional risks of forming bonds with AI chatbots.

India’s ITeS job market set to grow by 20% in 2025, driven by AI and Cybersecurity

Skill-based hiring is expected to take priority over diversity hiring, as companies focus on deep tech and AI expertise.

Java professionals have seen their salaries increase fivefold from entry-level to over ten years of experience.

Samay Raina faces Maharashtra Cyber Cell over ‘India’s Got Latent’ case after ignoring summons

According to reports, Raina apologised and expressed regret over his remarks during the programme.

Kunal Kamra summoned by Mumbai Police over remarks on Eknath Shinde

The comedian also said he is willing to cooperate with the police but questioned whether the law would be applied equally to those who resort to vandalism in response to a joke.

Kamra’s remarks about Eknath Shinde during his latest stand-up special triggered a political backlash.

Samsung mourns loss of Co-CEO Han Jong-hee

A company spokesperson confirmed that Han died in hospital while receiving treatment. Samsung has not yet named a successor.

Last week, Han chaired Samsung’s shareholder meeting, where he and other executives faced tough questions about the company’s failure to capitalise on the AI market, which contributed to its weak stock performance.

Meta settles UK lawsuit, agrees to halt ad-tracking on plaintiff’s data

The layoffs have hit Oculus Studios—the arm responsible for virtual and augmented reality gaming on Meta’s Quest headsets.

Tanya O’Carroll successfully secures a settlement with Meta, forcing the social media giant to stop using her data for targeted advertising.

Disney bets big on AI: CEO Bob Iger hails new tech as ‘most powerful’ ever seen

Bob Iger, CEO of Disney

During the recently held 2025 Annual Meeting of Shareholders, Bob Iger added that the company is also proceeding cautiously to protect its characters, stories, creatives, and customers from AI