Digital – Page 12 – storyboard18

Dish TV and Airtel call to bring Prasar Bharati’s OTT platform under TRAI’s ambit

This is the first time in India that an OTT player has integrated commerce experience with content

Stakeholders are calling to bring Prasar Bharati’s recently launched family-friendly over-the-top (OTT) platform, WAVES, under TRAI’s regulatory framework. WAVES was launched on November 20, 2024.

Shorts falling short?: YouTube plays catch-up with ad blitz for its short video feature

An analyst in the IoT space added, “The premiumization trend in the country has reduced the effectiveness of ‘spray and pray’ advertising on digital formats.

YouTube is playing catch-up with an aggressive ad blitz for Shorts, targeting brands. Will it be able to reel in advertisers? Big tech companies are also facing competition from homegrown Short Format Video (SFV) platforms taking away brands’ attention and budgets.

Brain rot: Oxford’s 2024 ‘word of the year’ that’s got us all scrambling

Brain rot is what happens when your brain feels like mush after endless scrolling through TikTok videos, viral memes, and the kind of content that doesn't even pretend to challenge your mind. (Image source: Unsplash)

From TikTok memes to viral nonsense, the term ‘brain rot’ has come to define our collective struggle with mind-numbing online content. Here’s what it means and why it’s taking over.

Social media influencers under ASCI’s radar for next two quarters

Storyboard18 had reported about social media influencers blatantly disregarding strict ASCI guidelines by pushing crypto advertisements without disclaimers.

Steep rise in violations of ASCI guidelines by influencers for promoting cryptocurrency and illegal betting companies.

Advertising boosts Swiggy’s Instamart take rate, expected to reach 20-22% soon

Swiggy Instamart has 609 dark stores as of September 2024

Swiggy Instamart’s take rate includes fees for platform and enablement services to the merchant partner, advertising revenue from brand partners, and fees charged from users which include delivery fees, convenience, and other charges

Amagi acquires Argoid AI to accelerate AI-driven innovation in the M&E industry

Argoid’s founders, Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E, will join the Amagi team.

By integrating Argoid AI’s algorithms into Amagi’s existing platform, this acquisition will boost the functionality of Amagi’s product suite, Amagi NOW and CLOUDPORT offerings, enabling media companies to make faster, smarter, and personalized content scheduling decisions at scale.

Apple faces new lawsuit over alleged surveillance and restrictions on employee speech

The Apple Store app brings a wide array of features designed to streamline the shopping experience. It includes dedicated tabs to explore the latest Apple products, accessories, and services.

Apple is accused of illegally monitoring employees’ personal devices and restricting discussions on pay and working conditions, with a new lawsuit filed in California.

OpenAI eyes advertising as new revenue stream amidst rapid growth

ChatGPT Pro is the latest addition to OpenAI's subscription lineup, which includes ChatGPT Plus, Team, and Enterprise.

The company’s revenue has soared to $4 billion annually, driven by the success of ChatGPT, which now boasts over 250 million weekly active users.

Hockey India teams up with Doordarshan for landmark broadcast deal

The 2024-25 edition of the HIL will feature both men’s and women’s tournaments, with eight men’s teams and six women’s teams competing simultaneously.

Hockey India League returns with nationwide coverage, high-profile investors, and dual men’s and women’s tournaments.

Nikhil Kamath to Kunal Shah, take a look at Indian founders making waves or ripples in podcasting

Whether you're looking to learn from industry giants, hear emotional real-life stories, or understand the intricacies of India’s startup ecosystem, there’s something for every type of listener. (Left to right clockwise: Zomato's Deepinder Goyal, Zerodha's Nikhil Kamath, CRED's Kunal Shah, OYO's Ritesh Agarwal)

Indian founders are swapping boardrooms for microphones, serving candid convos, startup hacks, and a side of self-help. Who’s nailing it, and who’s still figuring it out? Let’s tune in!