Digital – Page 12 – storyboard18

MIB’s Ashwini Vaishnaw at Storyboard18 DNPA Conclave: Govt working for fair compensation for media houses

Highlighting the sector's growth, Vaishnaw noted that the media and entertainment (M&E) industry expanded by over 8% in 2023, with 70% of this growth attributed to new media.

At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.

Paytm partners with Perplexity to bring AI-powered search to millions in India

As India's digital economy grows, the demand for instant and reliable information to support informed decision-making is increasing—whether for managing finances, exploring market trends, or making daily choices.

Paytm is addressing this by integrating AI-powered search into the Paytm app, allowing users to ask everyday questions.

Donald Trump orders more government layoffs as Musk pushes spending cuts

The cuts will target veteran civil servants after earlier rounds focused on probationary workers with fewer job protections.

A new memo instructed agencies to submit proposals by 13 March for a “significant reduction” in staffing, though no specific numbers were given.

Washington Post Opinion Editor resigns as Jeff Bezos shifts editorial policy

In a message to staff, Jeff Bezos stated that while other topics would still be covered, opinions opposing these core values would no longer be featured in the paper.

Bezos had invited him to lead the new direction but made it clear that full commitment was required.

AI in Advertising: A game-changer or a creativity killer?

AI has become one of the key ingredients in creating advertisement in the past 1.5 years (Image: Unsplash)

As brands embrace AI-generated creatives, the industry grapples with cost savings, ethical concerns, and the future of human creativity.

UPI brand name abused by offshore betting platforms to lure Indian users

American rapper Snoop Dogg endorses Roobet. Screen grab of Roobet website mentioning UPI as its partner.

Roobet, a Cyprus-based illegal betting and gambling company endorsed by American rapper Snoop Dogg, falsely claims UPI as one of its partners.

Delhi HC refuses urgent hearing on DeepSeek ban petition

In its ruling, the court noted that DeepSeek—as well as a host of similar platforms—is readily accessible online. The bench cautioned the petitioner's counsel, remarking that if he perceives DeepSeek as harmful, he need not use it.

PIL filed by Advocate Bhavna Sharma seeking to enforce a ban on the Chinese AI model DeepSeek dismissed as the court questions the urgency of the plea.

X rolls out Grok AI-powered tools for ad creation and campaign analysis

X's updates arrive along side other recent platform enhancements, including an integration with Shopify and an upcoming Quick Promote feature aimed at simplifying the process of boosting posts. (Image: YouTube)

Platform introduces ‘Prefill with Grok’ and ‘Analyze Campaign with Grok’ to streamline ad creation and performance review.

Snapchat rolls out new tools to give advertisers more control over ad placements

The new tools allow advertisers to choose from different inventory tiers based on content sensitivity and risk levels.

With these updates, Snapchat aims to provide a more secure and transparent advertising experience, giving brands better control over their ad placements and content associations.

India’s quick commerce to grow up to 100% annually, surpassing traditional retail

Qucik commerce faces a significant challenge with high attrition rates

Key players in India’s quick commerce sector include Zomato, Big Basket, Zepto, Blinkit, and Swiggy Instamart.