Tag: Digital

Illegal cricket streaming: Delhi HC restrains illegal broadcasting of ICC events

The complaint stated that there are various rogue betting websites which are stated to be illegally offering online betting and gambling services, in contravention to the Public Gambling Act, 1867, and for this purpose they are also indulging in illegal streaming of live sporting events.

This proactive judicial approach ensures that as new infringing sites emerge, they are swiftly addressed, thereby protecting the rights of content owners, the order stated.

Brand visibility is not just about being seen; it’s about being relevant and engaging

Gone are the days of static, one-size-fits-all advertising. Today, AI enables dynamic and responsive campaigns that adapt in real time to engage with audiences effectively.

AI isn’t just a tool for advertisers—it’s a catalyst for transformation, setting new benchmarks for creativity and effectiveness in the global market, writes Sohamm Thakkar.

MIB to meet Netflix, Disney, Amazon, Google, Meta to discuss broadcast service regulations

BARC has constantly been trying to make TV audience measurement more holistic. They already have close to 55000 home panels after adding 25000 new panel homes to their existing roster.

The MIB meeting is scheduled for June 14. Last year, the draft Broadcasting Services Bill’s recommendations sparked conversations related to content cuts, pricing changes and concerns about the impact on creators and consumers.

Infosys global CMO Sumit Virmani on navigating the big hurdle to the Gen AI promise

A first footing forward is to invest in a unified data management system that consolidates data from various sources – apps, CRM, social media, you name it – into neatly organized customer profiles. This holistic view of the organization’s data means better data management made easy and ready reliable insights too, writes Sumit Virmani, global chief marketing officer, Infosys. (Image: Via Unsplash)

The outcomes we generate can be as distinctly different as our approaches. We could get exponentially more productive, more creative. Or, at the other end, create for ourselves a recipe for chaos and disastrous decisions. Sumit Virmani, global CMO of Infosys, writes in an exclusive column for Storyboard18.

Information overload causing frequent basket abandonment in Retail, Consumer Goods and Travel Purchases: Accenture research

The research also found that most people (67%) in India see no improvement or even see an increase in the time and effort required to make a purchase decision. (Image: Bruno Klezer via Unsplash

Retail, consumer goods and travel companies could gain customers and revenue using generative AI to improve the entire purchasing journey, an Accenture report states.

Fire-Boltt leads followed by Noise, boAt; but India’s smartwatch market stagnates in Q1 2024

India's smartwatch market is expected to register its first-ever double-digit percentage decline in 2024. However, growth is expected in the longer term as newer use-cases emerge.

After witnessing continued double- and triple-digit growth over the past few years, India’s smartwatch market was flat in Q1 2024, stagnating for the first time ever. Top three OEMs’ combined market share dropped to 66% in Q1 2024 from 77% a year ago.

TCS Launches WisdomNextTM , an industry-first GenAI Aggregation Platform

62% Indians claimed to be aware of the products and services using AI, while claimed awareness was higher in China (81%) and Indonesia (80%). (Image: Steve Johnson via Unsplash)

TCS AI WisdomNextTM platform provides capabilities to compare GenAI models and tools across cloud services in a single unified interface allowing clients to accelerate AI adoption at scale.