Tag: Digital

Meta introduces AI-powered marketing tools to help brands partner with creators

The layoffs have hit Oculus Studios—the arm responsible for virtual and augmented reality gaming on Meta’s Quest headsets.

Smarter content recommendations: Within the Partnership Ads Hub in Ads Manager, brands can now get personalised suggestions for organic branded content that is likely to perform well as a paid advertisement.

Toy Boom: How playtime is powering a $3 billion industry

The toy imports have declined by 52%, while exports have surged by an impressive 239%.

Government initiatives like the Quality Control Order (QCO) and higher import tariffs have boosted local manufacturing, reducing imports by 52% and increasing exports by 239%. E-commerce and quick commerce are reshaping sales, while global giants remain strong competitors.

Over 83k WhatsApp accounts used for digital arrest blocked: Home Ministry

In addition to the blocking of these communication channels, the MHA has also taken swift action to block over 7.81 lakh SIM cards and 2,08,469 IMEIs following police complaints. (Image: Pixabay)

The Ministry of Home Affairs has taken strong action to combat digital arrests and financial fraud, saving over Rs 4,386 crore through the Citizen Financial Cyber Fraud Reporting System.

Instagram rolls out new school partnership program to address bullying

This move comes amid growing political and public pressure on social platforms to better protect minors online. As state-level age verification bills face legal hurdles in the US.

Instagram’s new “Schools Partnership Program” starts with a pilot open to all US middle and high schools. The initiative allows educational institutions to flag posts and accounts for quicker review, helping tackle harmful content more effectively.

Understanding the “digital arrest” scam: What is it and how can you protect yourself?

The aim is to instil fear and panic in the victim, compelling them to transfer large sums of money to avoid a fabricated "digital arrest." (Image: Unsplash)

Under “digital arrest,” scammers use fake video calls, fabricated accusations, and high-stakes threats to steal millions. Here’s everything you should know on how to protect yourself from this latest cyber scam that’s creating shockwaves throughout the country.

EXPLAINED: What scrapping the 6% Equalisation Levy could mean for Big Tech, India, and Domestic Media

The EU aims to strike a fully balanced agreement with Washington during Trump’s 90-day pause on further tariff hikes.(Image sourced from Moneycontrol)

If the proposal is approved, foreign digital giants like Google and Meta who together account for nearly 65% of India’s Rs 50,000 crore digital advertising market stand to benefit indirectly, as advertisers would face lower overall costs when placing ads on their platforms.