Gen Z leads consumer spending in India’s youthful market: Dentsu-PhonePe Report

The millennial and Gen Z cohorts, in particular, are influencing market dynamics, creating a highly tech-savvy and trend-driven environment.

India’s demographic diversity is reshaping the consumer landscape, with Gen Z driving trends in food, beverages, and retail, while Gen X focuses on financial services, healthcare, and agriculture, according to a new report by Dentsu and PhonePe.

Perplexity AI expands publisher partnerships, offers ad revenue to media brands

Since the program's public launch in July, Perplexity has received considerable interest from publishers worldwide, with more than 100 reaching out to learn about the potential benefits of the initiative.

The growing network includes partners from the UK, Japan, Spain, and Latin America, enhancing global reach and content diversity.

93% Gen Z fans consume sports via a digital channel: Deloitte-Google Report

Gen Z spends more time per week on sports content than any other generation, with 34% reporting increased engagement over the last two years, according to the report.

46% Gen Z fans engage frequently with sports during the off-season, compared to a significant drop among Millennials and Gen X that comprise 40% and 37%, respectively.