Tag: Digital

AI vs. Human Creativity: The future of marketing lies in synergy, not substitution

While AI excels at pattern recognition, optimization, and efficiency, creativity is inherently human, driven by emotion, cultural understanding, and intuition. But the question still remains if AI can truly replicate human ingenuity or is it merely an advanced tool that enhances human potential.

At Storyboard18’s Global Pioneers Summit 2025, Daniel Hulme, CEO – Satalia, Chief AI Officer – WPP; Ruchira Jaitly, CMO – Diageo India; Sanjay Menon, MD – Publicis Sapient India; and Rohit Bhasin, President – Head Affluent, NRI, Business Banking and CMO – Kotak Mahindra Bank, discussed ‘AI vs. Human Creativity – who truly drives the future of marketing’.

Content creator Raj Shamani’s journey: Prioritizing substance over virality

Shamani shared that he revisits his persona every three months, using five key questions to ensure his content remains relevant.

At Storyboard18’s Global Pioneers Summit 2025, Raj Shamani spoke about redefining digital success by prioritizing long-term impact, authenticity, and audience trust over fleeting viral fame.

Is your AI lying to you? The shocking truth behind “AI Hallucinations!”

AI hallucinations happen when an algorithm fails to understand the information it's given. In the case of large language models, like the ones powering AI chatbots, hallucinations often manifest as seemingly credible but false information. (Image: Unsplash)

Whether it’s a chatbot like ChatGPT, an image generator like DALL-E, or even autonomous vehicles, researchers have found that these systems can hallucinate in various ways.

Hurun Global Billionaires: Elon Musk tops for fourth time in five years. Check the world’s richest here

With a net worth now standing at an extraordinary $400 billion, Elon Musk has become the first individual to surpass this monumental threshold, further cementing his status as the world's wealthiest person. (Left to Right: Elon Musk, Jeff Bezos, Mark Zuckerberg)

Elon Musk’s wealth increase of $189 billion, marking an 82% jump, was propelled by the rise of electric vehicle maker Tesla’s stock, often linked to the so-called ‘Trump effect.’

“See you soon, Chrome”: Perplexity AI CEO hints at rival browser, Comet

The move comes as the industry reassesses AI-focused gadgets like Humane’s AI Pin and the Rabbit r1, both of which launched to lukewarm reviews. Many investors now believe smartphones are the most practical route to bring AI to users at scale.

Google currently dominates the browser market, with no major competitor managing to dent Chrome’s stronghold. Even Microsoft’s push with Edge and Bing AI failed to significantly shift the landscape.

Kunal Kamra calls out T-Series for copyright notice over “gaddar” video

Kamra's legal team highlighted that the Madras High Court had granted him interim protection from coercive actions, but the protection was set to expire on Monday.

Comedian Kunal Kamra faces legal trouble as T-Series issues copyright infringement notice against his parody video, as he continues to stand firm following threats and vandalism.

Trump considers reducing China tariffs to secure TikTok deal

The video-sharing platform TikTok, owned by ByteDance Ltd., has faced pressure to sell its US operations after President Joe Biden signed a law last year requiring the divestment by January 19, 2025.

Trump expressed optimism that a deal could be finalised soon.