Tag: Digital

YouTube revamps mid-roll ads to enhance viewer experience and boost creator revenue

The new plan allows users to watch most videos ad-free across various content categories like gaming, cooking, comedy, and education, but excludes music videos, Shorts, and background play.

YouTube believes that reducing interruptive ads will not only keep viewers engaged for longer but also increase the overall mid-roll revenue opportunity for creators.

Anand Mahindra’s #MondayMotivation post on 8-year-old’s grit has internet in awe

The 8-year-old's unshakeable focus, Anand Mahindra noted, was a perfect embodiment of discipline and ambition—whether aimed at achieving an elite-level skill or something as simple as building her dream "Pink Princess House."

Mahindra Group Chairman shares an inspiring video of a young girl’s unwavering discipline and focus, igniting a wave of admiration online.

Delhi HC says complete ban on smartphones in schools ‘undesirable and unworkable’

By closely monitoring digital platforms, SEBI seeks to curb deceptive marketing practices that can cause significant financial harm. The regulator’s efforts are expected to make it more difficult for fraudulent operators to advertise schemes on major online platforms.

The Court says smartphones serve vital purposes for education and student safety; issues guidelines for regulated use in schools.

Akash Ambani: More than hours spent in office, quality of work matters

Additionally, Reliance Jio is setting up a 1GW capacity data centre in Jamnagar, which will play a crucial role in supporting India's AI growth.

Akash Ambani also shared insights into Reliance Jio’s advancements in artificial intelligence. He revealed that the company has built a team of over 1,000 data scientists, researchers, and engineers to drive its AI initiatives.

The Indie Ad Revolution: ‘Item numbers’ to ‘pretainers’, what’s happening with indie ad shops?

Clients, creativity, talent and compensation – independent ad firms’ founders unpack what makes indies tick in today’s hyper-fragmented ad landscape and what gives independent agencies an edge over the big networks?