Unacademy, PhysicsWallah, Vedantu, Eruditus, and upGrad cumulatively spent more than Rs 2,250 crore on ads and promotions, and Rs 5,465 crore on employees but with funding winter and slower growth these excesses are becoming a thing of the past.
Tag: brand marketing
Clutter Breakers: Why Piyush Pandey is cheering for Cadbury Dairy Milk’s latest IPL ad campaign
In an exclusive conversation with Storyboard18, Piyush Pandey, Ogilvy’s chairman global creative and executive chairman India, talks about how Mondelez India is acting like a responsible corporate citizen with points of view on things that matter to people.
Mast & Meh: Zomato, JioMart, TitanEye+, Doritos, WinZo
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.
Advertisers fall from 60 to 35 on TV during first seven matches of IPL 16: TAM
Changing media consumption habits seen as primary reason for significant decline in IPL 16 TV advertisers during initial phase.
Nokia India’s Amit Marwah: If you have the right mind share, market share always follows
Storyboard18 got in touch with Nokia India’s Amit Marwah, head of marketing and corporate affairs, to talk about the company’s newly rebranded logo, reasons for the makeover, as well as challenges and apprehensions following this decision.
Storyboard18 Impact: Govt to ask influencers to display qualifications while endorsing health products
The development comes days after Storyboard18 reported about how the Indian nutraceutical market has emerged as the sunshine sector where multiple direct-to-consumers (D2C) and legacy brands launch wellness products and get influencers to promote them.
JioCinema gets record number of advertisers and sponsors in TATA IPL 2023 opening week
JioCinema’s free streaming of the TATA IPL 2023 for all viewers in India has resulted in a record-breaking number of views in the first week – over 375 Cr. This followed a first weekend which amassed 147 Cr. views, the highest-ever opening weekend for the TATA IPL on digital.
Offshore betting firms flood Indian media with illegal ads ft. Bollywood stars, sports legends
Companies like 1XBet, DafaBet, Fairplay, Parimatch, and Betway are ramping up their advertising efforts in India, coinciding with the action-packed Indian Premier League cricket season.
GCPL invests Rs 100 cr in early-stage consumer startup fund
The company will anchor Early Spring, a new early-stage fund being set up by Spring Marketing Capital.
Campa Cola revival is one of the best things to happen: Arnab Roy, Coca Cola
Arnab Roy, VP – marketing, Coca-Cola, on the revival of Campa and growth of the cola category.