brand marketing – Page 390

With a year’s growth of 18.5%, MD of Amul charts expansion plans

The report highlighted that the food and beverage sector has seen a four percent decline in brand value this year, totalling around USD268 billion. This is due to consumers favouring smaller, private label brands over big names for unique, personalised products. (Still from an ad)

This success has been achieved under the guidance of managing director Jayen Mehta, who, in an interview with CNBC TV-18 speaks about a few targets and areas of priorities that the brand aims to meet.

‘We were shocked’, Budweiser’s Todd Allen on last-minute FIFA ban on alcohol at Qatar World Cup stadium

Homestays, traditionally favored in leisure destinations, are currently enjoying strong interest across all cities hosting (World Cup) matches. (Representative Image: Fauzan Saari via Unsplash)

Todd Allen, Vice President of Global Marketing, Budweiser, in a first speaks to Storyboard18 exclusively on their response when they got to know alcohol sales were banned at stadiums just two days before 2022 FIFA World Cup. What followed was the now famous ‘Awkward’ tweet. He shares more details on the impact of this on their relationship with FIFA as well.

Fastrack positions sunglasses as a necessity in new campaign

Known for its humour-led and irreverent campaigns, Fastrack advertising has been bold and direct in its approach towards issues that matter to young consumers. Be it heartbreaks, gender fluidity, or even breaking stereotypes, the brand has always taken a strong stance. (Stills from the ad)

Decoding the Titan-owned brand Fastrack’s new pitch to consumers, where it’s making a rational case for owning more eyewear.

Simply Speaking: Brands are born inside

Companies that leverage their brands to achieve phenomenal growth and market stature take their brands beyond marketing. (Representational image by Calvin Craig via Unsplash)

A brand needs support and reinforcement from its own people first and foremost and committing to creating an environment that makes their people happy and engaged is the way to do it.

Metaverse Implosion: Metaverse craze fizzled out as quickly as it started. Now what?

Here are 10 key takeaways and learnings that have emerged as top priorities for marketers and will be key in shaping marketing strategies of 2024 (Representational image via Unsplash)

There is definitely a clear slowdown when it comes to Metaverse-related marketing and an accelerated diversion of focus and funding to next big thing – generative AI.

Digital adex on IPL surpasses TV: Schbang’s Akshay Gurnani explains how advertisers are benefiting

In a final notice, issued to MSOs on January 1, 2024 are urged to furnish necessary details and change their status by January 31, 2024.

With more and more people being on-the-go, the app viewing experience has really propelled the total addressable #IPL2023 viewing audiences into the next level.

Rooh Afza: The ruby coloured drink’s brand popularity, evolution and future challenges

In the 1940s and 1950s, when direct lines of communication were very difficult, Hamdard used to advertise Rooh Afza in remote locations by dropping pamphlets from helicopters. At present, television, print, radio and outdoor are their main mediums. Since digital media is fast becoming one of the most used mediums, their spends have now been diverted to that space. (Stills from an ad)

Rooh Afza has not only secured a significant position for itself in the market with its sherbet and other product offerings, but it has also established a remarkable example of sailing through the competitive waves by leveraging nostalgia and cultural connection during the holy month of Ramadan.

Tag: brand marketing