Tag: brand marketing

HUL’s Vim Black ad: A well-intentioned satire to break gender stereotypes goes wrong. Here’s why.

Dishwashing in India as a chore is traditionally seen as a woman’s responsibility and has been distributed unevenly between family members. The lockdowns enforced a unique behaviour shift, where the men came to the sink and social media went abuzz with men at the sink. The aim of this campaign is to rekindle a perspective change in a non-preachy, quirky way so that chores at home can truly become democratised.

Vim Black as a product offering doesn’t actually exist. It was Hindustan Unilever’s attempt to get men to change their perspectives on household chores. But it backfired.

Air India teams up with Microsoft to enhance employee experience

Unicommerce’s SaaS platform will enable the brands to fulfill custom-sized orders of mattresses, centralize fulfillment from across multiple locations using item-level and SKU-level traceability, leading to error-free, more accurate and faster processing of orders. (Representational image via Unsplash)

Using Microsoft’s security tools, the collaboration aims to transform the employee experience into one that is “comprehensive, agile and empowering”, Air India said.

Move over OTT, gaming is the new advertising hotspot for brands

Moving on from taxes and revenues, the report also said that India’s online gamers are expected to grow at a CAGR of 5 percent and reach 53.8 crore by FY28. (Representational image via Unsplash)

Brands like Gillette, H&M, ICICI, Beardo, EaseMyTrip, Hyundai and mCaffine partnered with gaming brands to reach out to their target audience.

Throwback: Tourism advertising and “MP Ajab Hai”, storytelling in silhouette

A lesser known performing art form called shadowgraphy or ‘ombromanie” was used for the execution of the television commercial. Having ancient roots, this art form uses hands, finger movements, and positions to depict various forms by way of shadows on a curtain. The black and white shadowgraphy showcased tigers in the wild as the jingle rang, “Ek nahi, do nahi, sekado yahain sher hai”. (Stills from the ad)

Tourism was sluggish in Madhya Pradesh till the mid 2000s. Ashwani Lohani was brought in to MP Tourism Development Corporation to build tourism to MP. He revived the Corporation and brought in Ogilvy India to promote MP tourism.

Hindustan Unilever’s latest Vim ad accidentally promotes the gender-divide stereotype

Vim Black that specifically caters to men, is advocating that men too can now wash dishes at home and brag all about it since changing the colour of the product makes it a 'manly' offering.

In an attempt to normalise household chores for all, Hindustan Unilever managed to trigger all netizens with an ad for their updated dishwashing liquid ‘Vim Black’ featuring Milind Soman.

Weekly Shorts: Three most interesting things in influencer marketing this week

While personal care has always been among the top ten violating categories, in the past two years, it has risen to the top three on account of high volumes of ads violating ASCI’s guidelines. The launch of influencer guidelines in May 2021 along with ASCI’s proactive monitoring using AI-based tools has added to the increased number of ads under scrutiny. (Representative image via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Digital Advertising in the age of Insta Reels and YouTube Shorts: Make short-form video a strategic tool in marketing arsenals in 2023

Considering the fast-paced lives that people live these days and their declining attention span, they prefer swift, fun content that takes the thought out of choosing what to watch. Short-form video apps in India are looking to capitalise on revenue prospects between $12–19 billion by 2030. (Representative image via Unsplash)

Short-form video sector is expected to reach an MAU of 550-600 million, about 67 percent of all smartphone users, by 2025.