Mother’s Day is always a special occasion for children around the world. It’s a day when children get to pamper their moms and give them the best day possible. Great food, thoughtful and often luxurious gifts, fun experiences and much more are part and parcel of the celebrations on this day. Like any other occasion, brands don’t miss their chance of appealing to the emotional side of audiences and leveraging this special day. Let’s take a look at some of the most interesting ads released by brands this Mother’s Day.
Brand– Zomato
Agency– In-house
If there was an award for creativity and ingenuity, Zomato would definitely wipe the floor with anyone. What an out of the box and absolutely original idea. For the ad, Zomato showcases changes it has made to its app. Ordering minimum two rotis, offers such as ‘cleanroom’, ‘timepeutho’ and ‘jhaaduathome’, and of course the name ‘Mazoto’ because Ma always comes first. The ad is hilarious and relatable. You definitely can’t miss this one. An absolute must watch. Petition to perpetually change the app from Zomato to Mazoto.
Brand – Catch
Agency – Grapes, The Titus Upputuru Company
This spot is filled with emotion. We recommend you keep a handkerchief handy while watching this ad. A young orphan girl receives a tiffin filled with food every single day from an unknown woman. The storyline is well thought out and carries an important message. We don’t want to reveal too much as this one is definitely worth the watch. Thoughtful ads such as these prove that the ad industry has the potential to come up with excellent scripts and the ability to execute them well.
Brand – Jindal Stainless
Agency – Social Panga
This ad by Jindal Stainless showcases the quintessential need of a mother in one’s life. Moreover, it emphasises on the comfortable life that children live when surrounded by their mothers. How you get used to certain things being done for you without you noticing. Hot and fresh food served every single day, a new pair of clothes, ironed and set aside, a friend to confide in. A mother is many things to a child. Time waits for no one and it is important to make the most out of every moment with your parents. That’s what this ad focuses on. No dialogues are used in the film. Just a well written and narrated VoiceOver that makes this ad great. Definitely worth the watch.
Brand – FabIndia
Agency – In-house
Unlike most ads where older children are seen celebrating their mother’s in some way, this ad by Fabindia focuses on a first-time mother and her experiences. It is well written and relatable. Being a parent for the first time can be overwhelming and self doubt can creep in. However, a smile on the baby’s face is enough to make you forget all your worries. A heartwarming ad and a must watch for all mothers. We hundred percent recommend that you don’t miss this.
Brand – Godrej Group
Agency – Creativeland Asia
What a wonderful concept this one is. We often see children treating their parents to tasty food. For Mother’s Day, Godrej has launched a series of ads featuring well known chefs cooking popular and of course mouth watering dishes. It’s exactly like a cooking show that we watch on TV. The chefs disclose the entire process and recipe for the food items. If you love food, this one’s for you and your mom. Pancakes, Mango smoothie, and butter chicken. There isn’t a better menu out there. Truly a finger-licking good series of advertisements.
Brand – Latin Quarters
Agency – The 23 Watts
Three mothers, three different stories, three different approaches to motherhood, one common feeling towards their child. This ad discusses the stories of three mothers, a model, a hairstylist and a biker. The three women talk about the challenges they face balancing being a mother and following their passion. A very interesting concept to watch and well executed.